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The best content marketing apps for Shopify in 2024

Written by
Adam Sturrock
Published on
June 20, 2024

Discover the untapped potential of content marketing with Shopify's remarkable array of apps. Our eCommerce platform has welcomed over 2 million active stores, making up about 20% of all online stores across diverse industries. Shopify has proven its usefulness to both newcomers setting up their initial stores as well as well-established brands.

Shopify provides a broad spectrum of templates, both free and paid, effectively slashing down development costs. Not only that, but a great deal of Shopify specialists and agencies serve as a valuable lifeline for those who might not have the resources to establish a broad internal team.

With the market bursting with more than 7,000 apps designed for Shopify, it becomes crucial to select the correct content marketing apps for your store. This decision can have a huge influence on how your business expands and operates.

This guide has been meticulously created for beginners working to establish their eCommerce presence and seasoned Shopify businesses aiming for loftier goals. Of course, the listed Shopify content marketing apps are equally beneficial for medium to large-scale stores aiming to outdistance their competition.

Now let's explore our select list of the best content marketing apps for Shopify for the year 2024!

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right content marketing apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting content marketing apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify content marketing apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top content marketing app recommendations for Shopify!

#1 Shopify App Award

1. Instafeed ‑ Instagram Feed

Instafeed ‑ Instagram FeedInstafeed ‑ Instagram FeedDesktop 1Instafeed ‑ Instagram FeedInstafeed ‑ Instagram FeedDesktop 1

Free plan available. Free trial available.

Turn social media into an eCommerce powerhouse with the cutting-edge functionality of this highly-rated app. Leverage the influence of Instagram within your online storefront to create a commanding synergy that taps into the value of social proof. This potent app offers an aesthetically pleasing, and fully customizable Instagram feed feature that integrates seamlessly into your web store.

Not merely a way to display photos, this app enables a dynamic showcase of diverse Instagram content, including Reels - enriching your online environment with captivating visual narratives. Capitalize on this social integration to convert casual site visitations into loyal customers, as well as utilize it as an innovative tool for converting shop visitors into new Instagram followers.

Beyond pulling Instagram content into your store, this app effortlessly propels your social media content in the opposite direction, keeping your store's content vibrant and fresh. Balancing visual elegance with impressive functionality, this app offers a swift setup process and a flexible user interface, making it an invaluable asset for proactive store owners eager to connect their social and sales strategies.

Instafeed ‑ Instagram Feed is developed and maintained by Mintt Studio.

Instafeed ‑ Instagram Feed has an average rating of 4.9 out of 5 stars with 1641 reviews from Shopify stores.

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#2 Shopify App Award

2. ReelUp‑Shoppable Videos+ Reels

ReelUp‑Shoppable Videos+ ReelsReelUp‑Shoppable Videos+ ReelsShort Videos that sell - ReelUpReelUp‑Shoppable Videos+ ReelsReelUp‑Shoppable Videos+ ReelsShort Videos that sell - ReelUp

Free Forever: 500 video views/month; Unlimited autoplay short video views; Unlimited video impressions; Upload up to 25 videos Basic: $39.99 / month - 4000 video views/month; Everything in the Free plan +; Upload up to 100 videos; Remove watermark; Basic support; 7-day free trial Premium: $99.99 / month - 20,000 video views/month; Everything in the Starter plan +; Upload unlimited videos; Premium support; 7-day free trial Elite: $399 / month - 100,000 video views/month; Everything in the Premium plan +; Dedicated support manager; 7-day free trial

Experience the power of video commerce with an app that cleverly takes your social media content and transforms it into compelling shoppable videos, perfectly integrated into your online presence. Initially designed for seamless importation of videos from either TikTok or Instagram, this tool brings product visibility to the forefront.

Creating an engaging visual shopping experience becomes effortless as this app offers a variety of captivating widget styles tailored to suit your brand aesthetic. Whether it's autoplay video carousels or an enticing Instagram-style stories format, the options are endless. Plus, it prioritizes product-page placement, allowing you to position videos strategically below 'add to cart' buttons, promoting immediate customer engagement.

Concerned about page loading times? Worry not. Despite the high quality, interactive content, the app guarantees zero impact on your page loading speed, ensuring your customers can enjoy a seamless shopping journey from first click to checkout!

ReelUp‑Shoppable Videos+ Reels is developed and maintained by ReelUp LTD..

ReelUp‑Shoppable Videos+ Reels has an average rating of 5 out of 5 stars with 181 reviews from Shopify stores.

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#3 Shopify App Award

3. Fontify: Google & Custom Fonts

Fontify: Google & Custom FontsFontify: Google & Custom FontsEasy to start with 3 stepsFontify: Google & Custom FontsFontify: Google & Custom FontsEasy to start with 3 steps

Free plan available

Transform your online store's aesthetics with ease using an application that gives you access to an expansive library of Google and Custom fonts. Every detail of your webpage can be meticulously fine-tuned with the right font, be it a specific section or the entire page, thereby creating an appealing and professional look for your website.

Exploring and experimenting with your store's look has never been easier. From hundreds of attractive fonts in the Google collection to any brand-specific fonts you already own, the opportunities to personalize your shop are boundless. This app delivers the convenience you need, saving you valuable time with its easy-to-use features while significantly cutting down on costs associated with hiring professional design services.

Boost your website's consistency, improve readability, and give your brand a unique voice with intuitive, tailor-made functionalities that help capture your business's essence. Step into the world of fine design details, and witness the transformation of your store into a visually compelling online platform

Fontify: Google & Custom Fonts is developed and maintained by Nitro Apps.

Fontify: Google & Custom Fonts has an average rating of 4.9 out of 5 stars with 1119 reviews from Shopify stores.

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4. InstaFeed+Story Instagram Feed

InstaFeed+Story Instagram FeedInstaFeed+Story Instagram FeedInstagram Highlights and Instagram Feed as Social ProofInstaFeed+Story Instagram FeedInstaFeed+Story Instagram FeedInstagram Highlights and Instagram Feed as Social Proof

Free plan available

Unlock the power of social proof for your brand with this comprehensive integration tool that bridges your Shopify storefront with Instagram's engaging content. This tool goes beyond the usual Instagram Feed feature, giving users the unique opportunity to display Instagram Stories and Highlights directly on their website.

By bringing over real-time stories and highlights from your Instagram, you not only increase site engagement but also provide an authentic visual representation of customer reviews, influencer videos, and actual product demonstrations. This can significantly amplify your brand's credibility and attract potential buyers.

This cutting-edge tool is designed with simplicity in mind, enabling effortless setup and integration. It does not stop at mere automation; it allows for manual customization of Instagram Feeds according to your brand aesthetics. And if you need any guidance, just drop a message in the customer chat for prompt assistance.

Experience a seamless blend of social media and e-commerce that not only heightens your brand presentation but also brings your buyers closer through an authentic, visually captivating shopping experience.

InstaFeed+Story Instagram Feed is developed and maintained by Adevole.

InstaFeed+Story Instagram Feed has an average rating of 4.8 out of 5 stars with 643 reviews from Shopify stores.

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5. Instafeed ‑ Instagram Feed Pro

InstaFeed+Story Instagram FeedInstafeed ‑ Instagram Feed ProInstafeed - Instagram FeedInstaFeed+Story Instagram FeedInstafeed ‑ Instagram Feed ProInstafeed - Instagram Feed

Free plan available

seamlessly tie the world of Instagram to your digital shopfront with a state-of-the-art tool. Effortlessly build a dynamic connection with your Instagram account and witness automatic updates with every new post. This functionality not only contributes to an always fresh and interactive brand visibility, but it also saves time by eliminating the need for manual updates.

Embellish a website with an elegant carousel or slider directly sourced from your Instagram feed. This stylish integration illuminates your shop with trendy visuals, amplifying the attractiveness of your online landscape. The utilization of captivating photos and videos can lead to a remarkable upliftment of customer engagement, potentially leading to increased conversion rates.

Share your brand story more effectively by showcasing your Instagram Stories. This feature maintains the authentic Instagram Stories format, providing a familiar user interface that’s likely to appeal to your audience. Offering engaging and updated content significantly improves the user experience, making it more personal and humanized.

Showcase the best aspects of your brand by displaying Instagram Highlights as an interactive slider. This handy tool allows for the accentuation of your brand strengths in a visually appealing manner. The Instagram Reels feature offers another opportunity to engage visitors, turning your store into a vibrant interactive hub.

Instafeed ‑ Instagram Feed Pro is developed and maintained by Kortix LLC.

Instafeed ‑ Instagram Feed Pro has an average rating of 4.1 out of 5 stars with 23 reviews from Shopify stores.

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We hope you found this guide on the top content marketing apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify content marketing apps FAQ

Which content marketing apps do I need for my Shopify store?

You’ll want to take advantage of the many content marketing apps and integrations available to make your Shopify store the best it can be. Every content marketing app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify content marketing app!

What is the best content marketing app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Instafeed ‑ Instagram Feed is one of the top Shopify content marketing apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify content marketing app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many content marketing apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many content marketing apps are recommended for Shopify?

We recommend including atleast one content marketing app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great content marketing apps that will help you run your business as smoothly as possible.

Can I build my own custom content marketing app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build content marketing apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a content marketing app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable content marketing Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!


Shopify apps you might like

Super Effects: Holiday BoostSuper Effects: Holiday BoostSuper Effects: Holiday Boost
2B I/O

Super Effects: Holiday Boost

Positive Star RatingPositive Star RatingPositive Star RatingPositive Star RatingPositive Star RatingEmpty StarEmpty StarEmpty StarEmpty StarEmpty Star
FREE ### Free * 26 beautiful effects MAGIC ### $5.99 / month * 70+ eye-catching effects * Search by effect name and description * Make a timer * Set up effect duration * Choose a specific page to apply effect 7-day free trial
Elevate sales with 70+ holiday effects for your Shopify store.