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The best email marketing apps for Shopify in 2024

Written by
Adam Sturrock
Published on
June 20, 2024

Shopify, the premier platform for online stores, hosts a vast array of merchants globally. With a significant market share, Shopify caters to a broad spectrum of businesses, from startups dipping their toes into e-commerce to established brands and corporations. The user-friendly nature of Shopify makes it a preferred choice for many, offering scalability to adapt to businesses of all sizes.

One of the key features that contribute to the success of Shopify stores is the availability of numerous apps that enhance functionality and performance. As email marketing remains a vital tool for engaging customers and driving sales, selecting the right email marketing apps for your Shopify store is paramount in boosting your digital presence and revenue.

In this comprehensive guide, we will explore the top email marketing apps tailored for Shopify in the year 2024. Whether you are just starting your online venture or looking to optimize your established store, choosing the best email marketing app can have a significant impact on your marketing efforts and ultimately, your bottom line.

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right email marketing apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting email marketing apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify email marketing apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top email marketing app recommendations for Shopify!

#1 Shopify App Award

1. Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMSKlaviyo: Email Marketing & SMSRobust customer profiles with unified event and shopping dataKlaviyo: Email Marketing & SMSKlaviyo: Email Marketing & SMSRobust customer profiles with unified event and shopping data

Free plan available

Leap into a new dimension of e-commerce communications with this all-in-one marketing tool that seamlessly fuses data from over 300 integrations. Centralize and utilize your data in ways you never thought possible, allowing for personalized consumer targeting that rivals any competitor. Leave generic mass marketing methods behind and take a data-driven approach for more effective results.

The app offers versatile email, SMS, forms, and mobile push features that are ready to go from the moment you sign in. The expansive library of ready-to-use templates serves as a catalyst, helping to support businesses in their growth journey. Focusing on efficiency, the app spares you the hassle of starting from scratch. Strike the perfect balance between automation and personalization with our diverse range of templates for email and SMS communications, forms, reviews, campaigns, reports, and more.

Boost customer engagement, optimize your marketing efforts, and capitalize on this smart, personal, and data-centric solution that puts a world of e-commerce advantage at your fingertips. Experience the future of targeted marketing today.

Klaviyo: Email Marketing & SMS is developed and maintained by Klaviyo.

Klaviyo: Email Marketing & SMS has an average rating of 4.6 out of 5 stars with 2462 reviews from Shopify stores.

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#2 Shopify App Award

2. Mailchimp: Email & SMS

Mailchimp: Email & SMSMailchimp: Email & SMSiPhone displaying SMS with discount code reminderMailchimp: Email & SMSMailchimp: Email & SMSiPhone displaying SMS with discount code reminder

Free plan available

Stay connected with your customer base and make email marketing effortless with this robust app. With precision-targeted emailing capabilities, it's never been easier to reach the right audience at the right time.

Distinguish your brand from competitors by utilizing the built-in insights tool to effectively inform your marketing strategy. These indispensable insights will enhance your understanding of customer behavior and preferences, thus allowing for more personalized and impactful email campaigns.

The powerful in-app CRM bridges the gap between marketing and sales, providing a unified platform for managing customer relationships. It allows you to track customer interactions across multiple channels all in one place, ensuring a streamlined and effective approach to customer relationship management.

Experience the ease of integrating with both your Shopify online store and POS. With seamless synchronization, you can swiftly manage your email marketing campaigns directly from your Shopify dashboard. This integration simplifies the process of list building and segmentation, helping you to rapidly scale up your business.

Start your journey to accelerated growth today. Embrace the power of precision-targeted emails, invaluable insights, and an all-encompassing CRM with this all-in-one email marketing solution.

Mailchimp: Email & SMS is developed and maintained by Mailchimp.

Mailchimp: Email & SMS has an average rating of 3.2 out of 5 stars with 541 reviews from Shopify stores.

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#3 Shopify App Award

3. SmartrMail Email Marketing SMS

SmartrMail Email Marketing SMSSmartrMail Email Marketing SMSSmartrMail Shopify Email Marketing Newsletter for ChristmasSmartrMail Email Marketing SMSSmartrMail Email Marketing SMSSmartrMail Shopify Email Marketing Newsletter for Christmas

Free plan available. Free trial available.

Step up your email marketing game with an app that unites the power of automated email sequences and SMS marketing. Experience a whole new level of customer engagement with tools designed to create high-converting emails for multiple scenarios, from welcoming newcomers to re-engaging those with abandoned carts.

Leave the design work to us with our in-house designer available on the Pro plan. Choose from 100+ newsletter and popup templates, and witness the effectiveness of pre-built series of email and SMS marketing. Need to switch from another service provider? Enjoy a hassle-free migration from platforms like MailChimp, Klaviyo, Omnisend, Privy, and more at no additional cost.

Make a smart financial move with our annual plan, providing potential savings of up to 50% on your current email marketing expenses. Promote your products, increase customer loyalty, reclaim lost sales and skyrocket your revenue, all while significantly cutting on your marketing costs. The key to optimized, efficient communication with your customers is right here.

SmartrMail Email Marketing SMS is developed and maintained by SmartrMail.

SmartrMail Email Marketing SMS has an average rating of 4.8 out of 5 stars with 584 reviews from Shopify stores.

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4. Privy ‑ Pop Ups, Email, & SMS

Privy ‑ Pop Ups, Email, & SMSPrivy ‑ Pop Ups, Email, & SMSEasy-to-use drag and drop email editor.Privy ‑ Pop Ups, Email, & SMSPrivy ‑ Pop Ups, Email, & SMSEasy-to-use drag and drop email editor.

From $12/month. Free trial available.

Unlock your online store's full potential with this feature-packed app that offers streamlined and effective tools for email and SMS marketing. Kill multiple birds with one stone - grow your contact list, automate email campaigns, launch engaging pop-ups, and send profitable text messages, all under one roof.

The intuitive interface eliminates the need for expert skills, making it a breeze to craft eye-catching newsletters and launch attractive pop-ups. Plus, its innovative cart-saver texts are designed to automate and streamline conversions, freeing you up to concentrate on business growth.

Regardless if you're just starting or already an established merchant, the seamless user experience takes away the complexity, turning challenges into effortless tasks. All the support you need is just a click away, with a reliable team ready to assist you at every turn. Lift up your conversion rates without a hitch and take your online store to new heights.

Privy ‑ Pop Ups, Email, & SMS is developed and maintained by Privy Operations.

Privy ‑ Pop Ups, Email, & SMS has an average rating of 4.6 out of 5 stars with 24876 reviews from Shopify stores.

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5. Omnisend Email Marketing & SMS

Privy ‑ Pop Ups, Email, & SMSOmnisend Email Marketing & SMSEmail Marketing & SMS: newsletters, welcome emails, automationPrivy ‑ Pop Ups, Email, & SMSOmnisend Email Marketing & SMSEmail Marketing & SMS: newsletters, welcome emails, automation

Free plan available

Take your ecommerce marketing to the next level with a refined tool engineered specifically for Shopify entrepreneurs. This adept app offers a powerful blend of email and SMS automation designed to amplify your sales and expand your reach. It serves many, helping them graduate from just selling products to delivering superb shopping experiences for their customers.

With an arsenal of enticing landing pages and popups, it makes building an email list an effortless endeavor. Explore a sea of ready-made templates tailored to craft compelling emails that resonate with your audience. Beyond the ordinary, it offers the advantage of personalized email communication that tunes into your customers' preferences and buying behaviors.

Additionally, it proactively addresses critical ecommerce challenges, as demonstrated by its deft handling of abandoned carts and its warm welcome workflows. This tactful approach ensures you reach out to potential buyers at the right moment, boosting successful conversions and securing repeat business in the process.

What's more, it is not just a tool; it comes wrapped with an attentive 24/7 support, available via both email and live chat. This free and unfailing support extends to all users, ensuring everyone can maximize the utility of this invaluable app. Craft a unique marketing strategy, secure higher sales and enjoy unwavering support with a platform that genuinely understands how to navigate the complex terrain of ecommerce.

Omnisend Email Marketing & SMS is developed and maintained by Omnisend.

Omnisend Email Marketing & SMS has an average rating of 4.8 out of 5 stars with 5731 reviews from Shopify stores.

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We hope you found this guide on the top email marketing apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify email marketing apps FAQ

Which email marketing apps do I need for my Shopify store?

You’ll want to take advantage of the many email marketing apps and integrations available to make your Shopify store the best it can be. Every email marketing app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify email marketing app!

What is the best email marketing app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Klaviyo: Email Marketing & SMS is one of the top Shopify email marketing apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify email marketing app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many email marketing apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many email marketing apps are recommended for Shopify?

We recommend including atleast one email marketing app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great email marketing apps that will help you run your business as smoothly as possible.

Can I build my own custom email marketing app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build email marketing apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a email marketing app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable email marketing Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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