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The best marketing and conversion apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify, the popular e-commerce platform, hosts a vast array of apps tailored to assist over 2 million active online stores in maximizing their marketing and conversion efforts. From fledgling entrepreneurs to established brands, Shopify's versatility caters to a wide range of merchants, making it a go-to choice for many in the e-commerce space.

While Shopify offers a plethora of features to help streamline operations and enhance customer experience, selecting the most effective marketing and conversion apps is paramount for driving sales and increasing profitability. The right combination of apps can spell the difference between a mediocre store and a thriving online business, making the decision-making process crucial for Shopify merchants of all sizes.

In this comprehensive guide, we will explore the top marketing and conversion apps available on Shopify in 2024. Whether you're a novice looking to boost your store's visibility or a seasoned entrepreneur aiming to optimize your conversion rates, these handpicked apps are designed to help you achieve your business goals and stay ahead of the competition.

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right marketing and conversion apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting marketing and conversion apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify marketing and conversion apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top marketing and conversion app recommendations for Shopify!

#1 Shopify App Award

1. Inactive Browser Tab & Favicon

Inactive Browser Tab & FaviconInactive Browser Tab & FaviconBring back distracted customers, reduce cart abandonmentInactive Browser Tab & FaviconInactive Browser Tab & FaviconBring back distracted customers, reduce cart abandonment

Price: Free

Tap into the immense potential of your ecommerce store's browser tab with this powerful utility. The toolkit operates stealthily behind the scenes, tracking visitors who switch from your webpage to other tabs. Minimize missed opportunities by utilizing intelligent blinking and animation triggers to prompt idle customers to return to your site.

This tool serves as an ideal solution for decreasing cart abandonment rates by making your tab not just visible, but enticing among the sea of browser tabs. You'll not only re-engage inactive customers but also influence their decision to finalize their purchase.

The integration with Google Analytics adds another layer of depth to your understanding of customer behavior, equipping you with actionable insights for better strategy implementation. This utility is perfect for an immersive, personalized browsing experience that subtly nudges customers towards completing their buying journey.

Inactive Browser Tab & Favicon is developed and maintained by Gigilabs.

Inactive Browser Tab & Favicon has an average rating of 5 out of 5 stars with 15 reviews from Shopify stores.

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#2 Shopify App Award

2. Shoppingfeed

ShoppingfeedShoppingfeedQuickly connect to channels and create listings from your SKUsShoppingfeedShoppingfeedQuickly connect to channels and create listings from your SKUs

$799/month. Free trial available.

Elevate your global storefront exposure with this powerful app that bridges the gap between your online store and over a thousand different global channel and marketplace destinations. With this advanced interface, you can organically grow your customer base by taking advantage of in-house data from your online store to develop new channel listings and effortlessly synchronize with existing ones.

Managing your channel orders within your CMS admin has never been easier. This app provides an efficient solution to amplify your product data, while maintaining the ease of handling multiple orders from different channels in one platform.

Struggling to navigate the complexities of cross-channel selling? No worries, a dedicated Customer Success Team is always on standby to guide you towards success. Streamline your worldwide selling process, reduce workload and drive sales with this potent app.

Shoppingfeed is developed and maintained by Shoppingfeed Inc.

Shoppingfeed has an average rating of 4.7 out of 5 stars with 165 reviews from Shopify stores.

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#3 Shopify App Award

3. Attribuly Marketing Analytics

Attribuly Marketing AnalyticsAttribuly Marketing AnalyticsGoogle Facebook Tiktok ads and influencer attributionAttribuly Marketing AnalyticsAttribuly Marketing AnalyticsGoogle Facebook Tiktok ads and influencer attribution

Free plan available. Free trial available.

Unlock the ultimate comprehension of customer behaviors and ensure optimal marketing strategies with a top-tier conversion tracking and attribution tool. This robust solution stands out sharply against standard Ad platforms and analytics which often misrepresent data, in turn, impacting business growth negatively.

This impressive tool trounces these issues, overhauling your tracking with prime first-party cookie and data integrations. With the unprecedented accuracy it delivers, merchants will see a significant shrink in their 'unknown traffic', unveiling a clear vision of customer pathways instead.

Go beyond the surface level and dive deep into your precise customer data. In doing so, unravel the mysteries of your customers' buying habits. Applying this knowledge, seize the chance to revise and enhance marketing campaigns for better alignment with customer needs.

The pay-off is immense. With such insightful data and optimized strategies, expect an impressive upward surge in your Return on Ad Spend (ROAS) - as much as a 20% increase. Clear, comprehensive, and crucial, this tool is a strategic necessity for any marketer aiming for untethered growth.

Attribuly Marketing Analytics is developed and maintained by Attribuly.

Attribuly Marketing Analytics has an average rating of 4.4 out of 5 stars with 222 reviews from Shopify stores.

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4. Instagram Stories & Highlights

Instagram Stories & HighlightsInstagram Stories & HighlightsMerchant tech stack: Pottery for the PlanetInstagram Stories & HighlightsInstagram Stories & HighlightsMerchant tech stack: Pottery for the Planet

Experience the power of translating customer trust into effective sales strategy. This invaluable tool grants you the ability to seamlessly integrate Instagram Stories and Highlights into your store. Real-time social proof is rendered in beautifully illustrated reviews and photos, providing invaluable authenticity that resonates with consumers. Your product not only showcased but thriving in the hands of brand ambassadors and satisfied customers creates an immediate level of trust that marketing assets can't replicate.

Strategically tailored for capitalizing on first impressions, harness the potential of social proof with the dynamic functionalities extended through Instagram stories and highlights. Elevate your store's credibility quotient, transforming casual visitors into confident customers, using the very people who attest to your business' quality and dependability as bridge builders.

See your product in real-world scenarios being used by people from all walks of life, bringing your product's functionality to life and driving purchasing decisions. This intuitive tool is more than just a way to present your product; it's a testament to the trust consumers have in your brand, embodied and amplified through the power of social proof.

Instagram Stories & Highlights is developed and maintained by BotSpace.

Instagram Stories & Highlights has an average rating of 4.8 out of 5 stars with 47 reviews from Shopify stores.

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5. Multiple Discounts

Instagram Stories & HighlightsMultiple DiscountsMultiple DiscountsInstagram Stories & HighlightsMultiple DiscountsMultiple Discounts

$39.99/month. Free trial available. 14-day free trial

Experience the power to manage your store promotions with precision and ease, courtesy of a unique Shopify app- the Multiple Discounts. Not just a tool, but an ally, this application enables the creation and customization of numerous promotional rules tailored specifically to your marketing initiatives.

Whatever your product, whatever your target, this application integrates effortlessly with your Shopify platform, allowing you to freely add, edit, and prioritize your promotions, making every campaign a potential success. You need not struggle to balance multiple promotional activities; this app puts you in control of your store's outreach efforts with intuitive design and functionality.

What makes this app even more valuable is its adaptability. You can swiftly respond to market dynamics, tweak your rules, and shape your promotions on-the-go. Fast, productive, and versatile, it ensures you stay on top of your sales while keeping your customers intrigued and engaged.

The application radiates efficiency by making the process of managing discounts less complicated and more impactful. Step into a world where store promotions are not just a tool but a strategy with the Multiple Discounts app. Unleash your marketing prowess for unprecedented customer engagement and sales growth.

Multiple Discounts is developed and maintained by Branch8.

Multiple Discounts has an average rating of 4.8 out of 5 stars with 24 reviews from Shopify stores.

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We hope you found this guide on the top marketing and conversion apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify marketing and conversion apps FAQ

Which marketing and conversion apps do I need for my Shopify store?

You’ll want to take advantage of the many marketing and conversion apps and integrations available to make your Shopify store the best it can be. Every marketing and conversion app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify marketing and conversion app!

What is the best marketing and conversion app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Inactive Browser Tab & Favicon is one of the top Shopify marketing and conversion apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify marketing and conversion app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many marketing and conversion apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many marketing and conversion apps are recommended for Shopify?

We recommend including atleast one marketing and conversion app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great marketing and conversion apps that will help you run your business as smoothly as possible.

Can I build my own custom marketing and conversion app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build marketing and conversion apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a marketing and conversion app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable marketing and conversion Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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