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The best online marketplace apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify, the popular e-commerce platform, hosts over 2 million active stores, making up a significant portion of the e-commerce market. From small startups to established brands, Shopify caters to a diverse range of merchants, offering accessibility for beginners and scalability for larger enterprises.

With a plethora of both free and paid templates available, Shopify helps reduce development costs for store owners. In addition, there are numerous Shopify agencies and experts who can assist with various requirements, serving as a valuable resource for those who may not have an in-house team.

However, among the 7,000+ Shopify apps accessible, selecting the right online marketplace apps is crucial for business growth and operational efficiency. The choice of marketplace apps can greatly impact a Shopify store's management and growth trajectory.

This guide has been created with novice eCommerce store owners to ambitious Shopify businesses in mind. The online marketplace apps recommended here are beneficial for medium to large Shopify stores looking to stay ahead of the competition in 2024.

Let's explore our top picks for the best online marketplace apps for Shopify!

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right online marketplace apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting online marketplace apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify online marketplace apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top online marketplace app recommendations for Shopify!

#1 Shopify App Award

1. Wixpa Google Shopping Feed

Wixpa Google Shopping FeedWixpa Google Shopping FeedSubmits Feed for Google Shopping, Facebook Ads & Microsoft AdsWixpa Google Shopping FeedWixpa Google Shopping FeedSubmits Feed for Google Shopping, Facebook Ads & Microsoft Ads

Free plan available. Free trial available.

Transform your online store's reach with the ability to seamlessly generate multi-product feeds for prestigious advertising platforms and marketplaces. This robust app sets a new standard in crafting product data feeds, ensuring your goods are prominently displayed on platforms such as Google Merchant Center, Pinterest, Microsoft, Facebook, Tiktok Shop, and Instagram.

Designed to elevate your marketing game, the app leverages Google Shopping XML feeds, uniquely positioning your advertisements on Google & YouTube. It takes your e-commerce operation beyond the confines of traditional advertising channels, achieving better visibility, increased audience reach, and improved conversions.

Moreover, the app assists you with the creation of Feed para Google Shopping Listing, Buy on Google, and Local Inventory Ads. It prides itself on being the ultimate data feed watch app & Gtin Sync tool that makes handling large datasets a breeze. Gear up for an upgrade in data feed handling and enhance your e-commerce journey.

Wixpa Google Shopping Feed is developed and maintained by Wixpa LTD.

Wixpa Google Shopping Feed has an average rating of 5 out of 5 stars with 321 reviews from Shopify stores.

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#2 Shopify App Award

2. Koongo: Sell on Marketplaces

Koongo: Sell on MarketplacesKoongo: Sell on Marketplacespinterest, facebook, google shopping, amazon, ebay, miinto, bol,Koongo: Sell on MarketplacesKoongo: Sell on Marketplacespinterest, facebook, google shopping, amazon, ebay, miinto, bol,

From $24/month. Free trial available.

Scaling your online business in the age of e-commerce requires more than just creating a Shopify store. But as your business grows, managing product listings on multiple marketplaces becomes increasingly challenging. Handling differing product data specifications, ensuring regular stock updates, and timely order syncing can seem like a Herculean task. But what if you had a tool that made it simple, affordable, and efficient?

The solution lies in this comprehensive tool designed for seamless marketplace integration and data feed management. This app tackles these challenges and eliminates the complexities associated with product listings on various marketplaces. It smoothes out the process of managing different product specifications and ensures constant stock updates, making your product listings consistent, accurate and updated.

This app prioritizes the speed and efficiency of order syncing, ensuring your order processing systems are prompt and reliable. Furthermore, it makes expanding your reach a breeze. By enabling your business to list products on a variety of marketplaces and advertising channels, it paves the way for optimal exposure and growth. Using this app, you'll have the potential to connect with new customers, scale up your sales, and flourish in the dynamic world of e-commerce!

Koongo: Sell on Marketplaces is developed and maintained by Koongo.

Koongo: Sell on Marketplaces has an average rating of 4.6 out of 5 stars with 137 reviews from Shopify stores.

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#3 Shopify App Award

3. Amazon, eBay, Etsy β€” Salestio

Amazon, eBay,  Etsy β€” SalestioAmazon, eBay,  Etsy β€” SalestioMain FeaturesAmazon, eBay,  Etsy β€” SalestioAmazon, eBay,  Etsy β€” SalestioMain Features

Free plan available. Free trial available.

Capitalize on the power of global marketplaces with this robust application that proficiently manages all your product exports to leading platforms like Amazon, eBay, and Etsy directly from your Shopify interface. Offering high-level configurability, it puts you firmly in the driver's seat when it comes to defining product prices and quantities.

But the service doesn't stop at exports. The application effortlessly keeps you informed via automatic order importation and ensures seamless synchronizations of stock levels and prices. This means you're never left in the dark about your inventory status or sales.

The standout feature is the custom price template, offering strategic control over pricing across numerous marketplaces. The application takes you beyond borders, allowing you to tap into the power of diverse marketplaces - 16 on Amazon and 22 on eBay. Position your sales on a global stage and get a competitive edge over your rivals with this powerful application that organically blends functionality and universality.

Amazon, eBay, Etsy β€” Salestio is developed and maintained by Jetlic.

Amazon, eBay, Etsy β€” Salestio has an average rating of 4.5 out of 5 stars with 74 reviews from Shopify stores.

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4. Simprosys Google Shopping Feed

Simprosys Google Shopping FeedSimprosys Google Shopping FeedRobust Filtering Options - Simprosys Google Shopping FeedSimprosys Google Shopping FeedSimprosys Google Shopping FeedRobust Filtering Options - Simprosys Google Shopping Feed

From $4.99/month. Free trial available.

Improve your e-commerce reach with this powerful app, an indispensable tool designed to streamline your product feed submissions across multiple platforms. Utilize this solution to effortlessly manage and schedule product feeds for Google Shopping, Facebook Shop, and Instagram Shop. Create visibility and generate buzz for your products across different channels without sweat.

Incorporating advanced technologies, this app also supports other sales-driving listings like Pinterest Ads, Microsoft Shopping Ads, and Google Local Inventory Ads. Expand the horizon of your product marketing while keeping the process simple and efficient.

This app takes advertising to the next level, letting you easily set up and manage Google Ads Performance Max (PMax) Campaigns and Microsoft Ads Smart Shopping Campaigns. With precision, you can mold a successful narrative for your brand while engaging your target audience. Even better, the added option for conversion tracking & dynamic remarketing tagging lets you closely measure and monitor the campaign's performance, giving you the control you need.

Stay updated on critical data through comprehensive Google Analytics 4 (GA4) Tracking Setup. Maintain an organized view of your progress and performance across multiple campaigns. Use this app to transform your e-commerce endeavors, commanding an unforgettable online presence.

Simprosys Google Shopping Feed is developed and maintained by Simprosys InfoMedia.

Simprosys Google Shopping Feed has an average rating of 4.9 out of 5 stars with 6127 reviews from Shopify stores.

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5. TikTok

Simprosys Google Shopping FeedTikTokAd creation page for creating your conversion campaignSimprosys Google Shopping FeedTikTokAd creation page for creating your conversion campaign

Free to install. Additional charges may apply.

Unlock the potential of the online market, with an ease-to-use app that opens the doors to billions of engaged consumers globally. This app is not just about exposure, it’s about achieving real conversions, as proven by the popular trend, #TikTokMadeMeBuyIt. You are not merely pushing your products in front of potential customers, but rather building a bridge that leads them straight to your online store.

Crafted for simplicity, this high-functioning app allows you to establish effective ad campaigns in just a few clicks. Separate your business from the rest, drive targeted traffic and capture the attention of the TikTok audience. But the power of this app extends beyond ad creation. Sync your product catalog with ease and let your products shine through interactive in-feed videos, as well as LIVE broadcasts that serve as your very own Shop on TikTok.

It’s more than an app. It's a strategic tool aimed at making online selling quick, easy, and impactful. Its feature-rich system offers solutions to not just sell, but also communicate your brand story in a more compelling and relatable way. Embrace the world of opportunity, right at your fingertips with this agile app.

TikTok is developed and maintained by TikTok Inc..

TikTok has an average rating of 4.8 out of 5 stars with 20049 reviews from Shopify stores.

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We hope you found this guide on the top online marketplace apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify online marketplace apps FAQ

Which online marketplace apps do I need for my Shopify store?

You’ll want to take advantage of the many online marketplace apps and integrations available to make your Shopify store the best it can be. Every online marketplace app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify online marketplace app!

What is the best online marketplace app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Wixpa Google Shopping Feed is one of the top Shopify online marketplace apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify online marketplace app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many online marketplace apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many online marketplace apps are recommended for Shopify?

We recommend including atleast one online marketplace app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great online marketplace apps that will help you run your business as smoothly as possible.

Can I build my own custom online marketplace app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build online marketplace apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a online marketplace app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable online marketplace Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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