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The best search engine optimization apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 7, 2024

Shopify, a popular eCommerce platform, hosts a vast number of online stores worldwide, capturing a significant share of the e-commerce market with its user-friendly interface and scalability for businesses of all sizes. As a go-to choice for individuals starting their online journey and established brands alike, Shopify offers a range of tools and features to enhance store performance and customer reach.

When it comes to optimizing your Shopify store for search engines in 2024, the right selection of SEO apps can make a substantial difference in driving organic traffic, improving visibility, and boosting sales. With a plethora of SEO apps available in the Shopify App Store, finding the best ones tailored to your store's needs is essential for maximizing growth and online success.

This guide is designed to assist Shopify merchants, from beginners seeking to improve their store's discoverability to experienced retailers aiming to dominate search engine rankings. The search engine optimization apps highlighted here are curated to cater to a wide range of Shopify stores, providing valuable insights and tools to stay ahead in the competitive online market.

Without further ado, let's explore the top search engine optimization apps for Shopify that can elevate your store's online presence and performance in 2024!

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right search engine optimization apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting search engine optimization apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify search engine optimization apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top search engine optimization app recommendations for Shopify!

#1 Shopify App Award

1. GoSEO: SEO Optimizer

GoSEO: SEO OptimizerGoSEO: SEO OptimizerSEO Image OptimizerGoSEO: SEO OptimizerGoSEO: SEO OptimizerSEO Image Optimizer

Free Plan: SEO Score, Generated AI SEO Tags, Google Preview, Quick Product Editor Premium Plan: $14 / month. Free Plan features plus Chat GPT AI Features, SEO Images Optimizer, Automatic JSON-LD Optimizer, Realtime SEO Recommendations

Unleash the true potential of your product listings with this advanced SEO tool, designed to optimize your efforts and maximize your online visibility. By creating a tailored SEO scorecard, this app not only identifies your products’ SEO performance but also offers intelligent recommendations that align with the most recent updates from Google's search algorithm.

Draw more organic traffic, increase sales, and make your products more discoverable by enhancing the content on your product pages. Through comprehensive SEO optimization, your eye-catching listings will easily stand out to potential customers. The application's expertly crafted JSON-LD/structured data unique code ensures your links appear crisply defined and professional in search engine result pages – all achievable with a single click.

With this practical and powerful tool, your content won’t merely survive the world of e-commerce – it will thrive. Regardless of the size of your Shopify store, take an authoritative leap ahead of your competition by making the leap from mundane to magnificently optimized product pages.

GoSEO: SEO Optimizer is developed and maintained by Axel Hardy.

GoSEO: SEO Optimizer has an average rating of 4.9 out of 5 stars with 112 reviews from Shopify stores.

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#2 Shopify App Award

2. G | translate

G | translateG | translateShop view before translateG | translateG | translateShop view before translate

Free plan available. Free trial available.

Expanding your online store to multiple languages just got incredibly manageable with G | translate. Tailor-made for the globally-ambitious, it presents you a sophisticated tool for straightforward content translation into an array of languages.

The app offers customizable language selectors, providing the flexibility to design seamless customer experiences aligned with your store aesthetics. Automatically translate your content instantly and refine the translation quality at your pace or with the assistance of professional translation services.

Dive into a context translation editor that facilitates prompt on-site changes. Enhance the visibility of your products with multilingual SEO, making them discoverable via internet searches in any language. G | translate isn't just a translation tool; it's a catalyst for global growth and customer outreach.

G | translate is developed and maintained by GTranslate Inc.

G | translate has an average rating of 4.7 out of 5 stars with 1945 reviews from Shopify stores.

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#3 Shopify App Award

3. Plug In SEO

Plug In SEOPlug In SEOCheck for SEO issues easily in one dashboard.Plug In SEOPlug In SEOCheck for SEO issues easily in one dashboard.

From $29.99/month. Free trial available.

Elevate your Shopify store's visibility with this powerful SEO tool, meticulously designed to analyze and enhance your online presence. Offering a thorough evaluation of your site's SEO metrics, the app enables sellers to pinpoint areas of improvement, and strategically resolve site issues, thus increasing search engine rankings. With its unique blend of intuitive templates and comprehensive site audits, the app simplifies complex SEO tasks.

Not merely an evaluative tool, it serves a dual role by actively propelling your online venture towards streamlined conversions and amplifying page views. As a result, sellers notice a significant uptick in customer satisfaction and sales. Its rapid SEO optimization features help in boosting traffic, inducing more leads and conversions.

This state-of-the-art SEO instrument is your trusted partner towards an optimized online journey. It's a perfect blend of functionality and simplicity leading to a better eCommerce experience. Harness the power of this SEO ally to ascend the rankings, attract higher traffic, and enhance your business profits, all while making SEO a breeze.

Plug In SEO is developed and maintained by Plug in Useful.

Plug In SEO has an average rating of 4.7 out of 5 stars with 2573 reviews from Shopify stores.

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4. The AMP app

The AMP appThe AMP appSpeed up your page and boost your page rank through AMP. SEPThe AMP appThe AMP appSpeed up your page and boost your page rank through AMP. SEP

From $9.99/month. Free trial available.

Transform the digital shopper's experience on your online store with an app that empowers you with two-fold benefits. By leveraging AMP optimized pages, your store's speed becomes lightning-fast, fetching higher visibility on Google search rankings and driving more traffic your way. Stay a cut above your competitors as your store stands out as a fast-loading haven for shoppers.

This app takes a two-pronged approach to heighten your business triumphs. Firstly, it ensures your store pages load in a blink, casting a first impression that keeps your customers coming back. Amped up speed is no longer a bonus, but an expectation in today's fast-paced e-commerce world. Instant page loading means reduced bounce rates, increased customer engagement, and a potential rise in chances of conversions.

The second benefit emerges as a direct effect of the first. As customers enjoy seamless navigations due to timely page loads, their engagement rate with your store intensifies. Shopper engagement has a cascading effect resulting in significantly improved conversions which is the bedrock of your online sales growth. Experience the perfect blend of increased traffic and customer engagement that this app promises, tunnelling your path toward greater business heights.

The AMP app is developed and maintained by Ampify Pte. Ltd..

The AMP app has an average rating of 4.7 out of 5 stars with 414 reviews from Shopify stores.

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5. AMP ‑ Shop Sheriff AMP Pages

The AMP appAMP ‑ Shop Sheriff AMP PagesAMP Google Dashboard for SEO and Page Speed on mobile phonesThe AMP appAMP ‑ Shop Sheriff AMP PagesAMP Google Dashboard for SEO and Page Speed on mobile phones

Free plan available. Free trial available.

Empower your Shopify store with a swift mobile browse experience by creating Accelerated Mobile Pages (AMP). With pages that load in the blink of an eye, give your potential customers a high-speed browsing experience that ensures they linger longer. Recognized by Google, this efficiency enhances your website's visibility on search engine results pages, contributing to your SEO performance.

Master the Google's new Core Web Vitals with AMP pages, materializing an optimized mobile user experience that enhances the user's interaction with your website. With the absence of loading lags and a prolific user interface, gain an edge in the world of e-commerce by significantly improving user satisfaction and increasing conversion rates.

Designing your AMP pages has turned simpler with an intuitive page-builder. Generate mobile-optimized pages with ease, integrating myriad functionalities available at your beck and call. Notice a significant upsurge in your SEO ranks, once your AMP pages get indexed, making your store more visible to larger audiences.

Get ahead with the world-class, Google-recommended AMP tool that simplifies SEO optimization and promises a rapid mobile browsing experience, leading the way to better user satisfaction and higher visibility. Complementing every aspect of your online store, this tool is a perfect fit for those aiming to offer a superior, fast-paced, and smooth mobile shopping experience.

AMP ‑ Shop Sheriff AMP Pages is developed and maintained by Shop Sheriff.

AMP ‑ Shop Sheriff AMP Pages has an average rating of 5 out of 5 stars with 527 reviews from Shopify stores.

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We hope you found this guide on the top search engine optimization apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify search engine optimization apps FAQ

Which search engine optimization apps do I need for my Shopify store?

You’ll want to take advantage of the many search engine optimization apps and integrations available to make your Shopify store the best it can be. Every search engine optimization app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify search engine optimization app!

What is the best search engine optimization app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that GoSEO: SEO Optimizer is one of the top Shopify search engine optimization apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify search engine optimization app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many search engine optimization apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many search engine optimization apps are recommended for Shopify?

We recommend including atleast one search engine optimization app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great search engine optimization apps that will help you run your business as smoothly as possible.

Can I build my own custom search engine optimization app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build search engine optimization apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a search engine optimization app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable search engine optimization Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!


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