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The best social media apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify, the top e-commerce platform globally, hosts over 2 million active stores, which account for a significant portion of the market share. Known for its versatility in catering to various types of merchants, from newcomers venturing into online selling for the first time to well-established enterprises and popular brands, Shopify's adaptability for beginners and scalability for large businesses make it a popular choice.

With a plethora of both free and paid templates on offer, Shopify helps minimize development expenses. Moreover, there's a range of specialized agencies and experts well-versed in handling diverse requirements, providing a valuable resource for those who may not have an extensive in-house team.

However, with a staggering number of over 7,000 Shopify apps at your disposal, selecting the right social media apps for your Shopify store is critical for streamlined business growth and efficient functioning. The process of choosing these apps and the specific social media apps you integrate can significantly impact how you manage and expand your Shopify store.

This guide has been designed with all Shopify merchants in mind, from novice online store owners to ambitious businesses striving for success in the competitive online market. The social media apps we highlight are also particularly advantageous for medium to large Shopify stores aiming to stand out from their competition.

Let's explore our top recommendations for social media apps tailored for Shopify in 2024!

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right social media apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting social media apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify social media apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top social media app recommendations for Shopify!

#1 Shopify App Award

1. Socialwidget ‑ Instagram Feed

Socialwidget ‑ Instagram FeedSocialwidget ‑ Instagram FeedFully customize Shoppable Instagram Widgets, TikTok Video FeedsSocialwidget ‑ Instagram FeedSocialwidget ‑ Instagram FeedFully customize Shoppable Instagram Widgets, TikTok Video Feeds

Free plan available. Free trial available.

Immerse your online store visitors in a captivating visual experience with shoppable Instagram Gallery and TikTok videos - a proven difference-maker in boosting conversions and building customer trust. This resourceful application does not need any coding experience on your part and offers you a rich library of professionally designed, lightweight templates adaptable to all devices with unmatched responsiveness.

Elevate your e-store aesthetics with the advantage of complete customization, effectively tailoring how your brand presence appears on multiple social platforms. The critical benefit this application brings is the ability to tag products directly on your feed. This feature, paired with a seamless interface, enables your potential customers to transition from merely browsing your embedded Instagram and TikTok feed to making a purchase with ease.

This solution ensures your customers an optimized shopping experience, intertwined with the allure of vibrant social media content, thereby tapping into a novel mode of boosting your business performance. Transform your e-commerce approach with this powerful and intuitive tool that bridges the gap between appealing content and successful commerce.

Socialwidget ‑ Instagram Feed is developed and maintained by OneCommerce.

Socialwidget ‑ Instagram Feed has an average rating of 4.9 out of 5 stars with 979 reviews from Shopify stores.

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#2 Shopify App Award

2. Pinterest

PinterestPinterestCreate standard adsPinterestPinterestCreate standard ads

Free to install. Additional charges may apply.

Unlock a world of potential customers using the Pinterest connector for Shopify. Seamlessly link your Pinterest account to showcase and update your product pins daily. Fuss not about synchronizing your product inventory; the efficient automation process takes care of it all, keeping everything up-to-date, every day, without you lifting a finger.

The comprehensive tracking capabilities offered by the Pinterest Tag gives you insights into your app's performance, enabling you to make informed decisions. Benefit from organically attracting Pinterest users, presenting them with an effortless pathway to discover, save, and purchase from your collection. The ease of navigation to and purchase from your website is the icing on the cake, adding to the user's shopping experience.

But that's not all! Expedite your marketing momentum by leveraging campaigns geared towards awareness-building, stirring consideration or ramping up conversions. Customize and manage all these right from your Shopify interface. The app is the perfect blend of interaction, convenience, and efficacy, truly a must-have tool for Shopify merchants looking to expand their ecommerce frontier.

Pinterest is developed and maintained by PINTEREST inc.

Pinterest has an average rating of 4.6 out of 5 stars with 5849 reviews from Shopify stores.

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#3 Shopify App Award

3. Tagembed‑ Social Post & Review

Tagembed‑ Social Post & ReviewTagembed‑ Social Post & ReviewYouTube Feed ExampleTagembed‑ Social Post & ReviewTagembed‑ Social Post & ReviewYouTube Feed Example

Lite: Free plan available. Basic: $11/month or $108/year. Pro: $24/month or $228/year. Plus: $49/month or $468/year. 14-day free trial available for all paid plans.

Unlock the full potential of social proof with this dynamic Shopify app that effortlessly aggregates the latest content from various social media platforms and Google Reviews to enrich your online store. Enhance customer engagement and credibility with the latest TikTok, YouTube, and Facebook feeds, as well as Google reviews, all seamlessly integrated into your storefront.

This tool doesn't just accumulate data; it ensures your store stays fresh and current with real-time updates. Say goodbye to manual updates. From lively TikTok trends to the latest Google reviews, everything is automatically updated directly on your eCommerce platform. This effortless process means you're consistently showcasing up-to-date, relevant content to your visitors, improving their shopping experience and raising the chances of conversion.

Taking insights from Google Reviews a step further, it also works to improve your store's reputation by highlighting genuine customer satisfaction. This transparency helps to foster trust, subsequently building long-lasting customer relationships and brand loyalty.

With this intuitive app, reap the rewards of increased customer engagement and build your social proof effortlessly. Through its user-friendly interface and automatic updates, maintaining an engaging and up-to-date online store has never been easier.

Tagembed‑ Social Post & Review is developed and maintained by ⭐ Tagembed ⭐.

Tagembed‑ Social Post & Review has an average rating of 3.9 out of 5 stars with 28 reviews from Shopify stores.

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4. VA: Instagram Slider & Feed

VA: Instagram Slider & FeedVA: Instagram Slider & FeedIntegrate Instagram photos into Shopify storeVA: Instagram Slider & FeedVA: Instagram Slider & FeedIntegrate Instagram photos into Shopify store


Transform the power of social media visuals into tangible sales with a seamless integration designed to turn your Instagram posts into shoppable experiences. Quite adeptly, this app allows you to showcase an eye-catching stream of your Instagram photos and videos directly on your Shopify store for an immersive customer experience.

The simple interface makes it easy to tag your featured products right on your Instagram content, creating an innovative digital display window. This interactive feature will facilitate your customers' journey from discovery to purchase, regardless of where they are in your virtual store; and all without requiring any coding knowledge on your part.

Additionally, this clever tool provides an opportunity to significantly enhance your brand visibility. The elevated social media engagement facilitated by this app works wonders for brand recall and amplifies your store's reach.

With an effortless setup and seamless navigation, watch as your online store marries the charisma of social media with the practicality of eCommerce, fostering an environment primed for increased customer interaction and sales.

VA: Instagram Slider & Feed is developed and maintained by Vital Apps.

VA: Instagram Slider & Feed has an average rating of 3.6 out of 5 stars with 13 reviews from Shopify stores.

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5. Facebook & Instagram

VA: Instagram Slider & FeedFacebook & InstagramDesign and Manage your Shops on Facebook and InstagramVA: Instagram Slider & FeedFacebook & InstagramDesign and Manage your Shops on Facebook and Instagram

Free to install. Additional charges may apply.

Simplify your social media marketing strategy with a robust eCommerce tool specially tailored for Shopify entrepreneurs. This high-powered application integrates effortlessly with Facebook and Instagram, automating key processes so you can focus on connecting meaningfully with your customers.

Imagine gaining a broader reach while managing your orders and returns from a single dashboard, all working cohesively to elevate your business. This app makes that possible, syncing your product line seamlessly to Facebook and Instagram, enabling you to sell from a unified inventory. Your shoppable posts are displayed directly on your customers' feeds, facilitating a frictionless journey from discovery to checkout.

Take advantage of its sales and marketing prowess, ensuring your products receive attention from the right audience. Accuracy is no longer a guessing game but a reality with this app's high-octane targeting capabilities. Experience a truly integrated shopping experience that turns casual social media users into loyal customers.

Facebook & Instagram is developed and maintained by Meta.

Facebook & Instagram has an average rating of 3.8 out of 5 stars with 4760 reviews from Shopify stores.

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We hope you found this guide on the top social media apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify social media apps FAQ

Which social media apps do I need for my Shopify store?

You’ll want to take advantage of the many social media apps and integrations available to make your Shopify store the best it can be. Every social media app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify social media app!

What is the best social media app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Socialwidget ‑ Instagram Feed is one of the top Shopify social media apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify social media app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many social media apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many social media apps are recommended for Shopify?

We recommend including atleast one social media app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great social media apps that will help you run your business as smoothly as possible.

Can I build my own custom social media app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build social media apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a social media app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable social media Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!


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