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Last Updated:
April 12, 2024

Boost Ad Performance with Fast & Verifiable Insights for Facebook & TikTok Ads

Find it on the Shopify App StoreFind it on the Shopify App Store
AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even post iOS14. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS.

Power your Shopify store with actionable advertising insight using a pivotal tool that links your storefront with Facebook and TikTok Ads data. Leveraging UTM parameters, this powerful app is designed to deliver quick, accurate, and dependable information of orders validated by visitors who interacted with your ads during their purchasing journey. This insightful feature maintains its compatibility and effectiveness even in the post iOS14 environment.

In addition to this, the app expertly evaluates the profitability of your ads, serving up both classic and sophisticated performance marketing KPIs. With a proficiency in metrics like ROAS, ROMI, and ACOS, your marketing efforts can be well-guided and results-focused. Armed with reliable data, you can make informed decisions, adjust your advertising strategy, and optimize your ad spend to maximize returns. This solution truly takes the guesswork out of tracking ad performance and efficiency.

These distinct features set this tool apart from the others. It is not merely a helpful tool but is an essential gear in the machinery of any profit-driven eCommerce operation. Tailored specifically for Shopify vendors, this user-friendly and results-focused app is the secret weapon your store needs to unlock unprecedented growth and profitability in an increasingly competitive digital marketplace.


Track the performance data of Facebook, Instagram, Meta, and TikTok Ads
Calculate comprehensive performance marketing indicators such as ROAS, ROMI, and ACOS to make informed decisions about ad spend
Gain insights into customer cohorts' purchase behavior over time
Receive a daily email report of store performance directly to your inbox
Maintain integrity in providing verifiable account of orders from store visitors who interacted with your ads, even with iOS14 changes.


Track the orders and revenue generated by individual UTM parameter sets, allowing you to pinpoint the most profitable ad campaigns
Make intelligent, informed decisions about your ad spend with comprehensive performance marketing indicators like ROAS, ROMI, and ACOS, maximizing profitability
Gain insights into the purchase behavior of customer cohorts over time, helping you understand the effectiveness of your ads

About the Vendor

Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR
Ludwigstr. 19, Siegburg, 53721, DE
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Owlfred Review Recap

Whoo-sa! AdWhatCost: Ad Insights & UTM could be the owl-some solution you didn't know you needed! This app uses UTM parameters, creating a very clever bridge between your Shopify store data and your Facebook and TikTok Ads. With it, you get fast, accurate and reliable accounts of orders verifiably placed by visitors who clicked on your ads within their customer journey — yes, even post the iOS14 update. If your feathers are all aflutter about knowing the profitability of your ads, or the ROAS, ROMI & ACOS, then this app comes in super handy! It provides traditional and advanced performance marketing KPIs. Now isn't that a hoot? You also get to track orders and revenue generated by individual UTM parameter sets and gain insights into your customers' purchase behaviours over time. Bonus: you'll get a daily email report conveniently delivered right to your inbox. With a healthy majority of positive reviews, average rating of 4.9, and a free plan available, it sounds like a wise owl-nvestment for any Shopify merchant looking to strengthen their marketing and sales analytics. Just remember, this one is a backend app, and while no installs can be tracked, don't let that deter you from giving it a whirl.

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Frequently Asked Questions

What does UTM mean in my ad insights?
UTM stands for Urchin Tracking Module. It's a format that adds specific parameters to your URLs to help track the success of your digital marketing campaigns across various platforms and tools.
How can AdWhatCost help improve my ad campaign performance?
AdWhatCost can assist you in better understanding your ad campaign performance by providing detailed insights about your ads and various metrics. It can identify areas of improvements and help you optimize your strategies for better results.
What role does analytics play in improving ad speed?
Analytics can provide insights on how quickly your ads are loading on different platforms. This can help identify any potential issues causing slow load times, allowing you to address them and improve ad speed.
Why should I boost my ad on Google Ads?
Boosting ads on Google Ads can increase their visibility and reach, potentially attracting more potential customers. It's an effective way of promoting your products or services to a wider audience.

Shopify App Comparison: AdWhatCost: Ad Insights & UTM vs Lebesgue: Marketing & LTV - which is better?

Both the AdWhatCost: Ad Insights & UTM App and the Lebesgue: Marketing & LTV App offer valuable insights and analytics to help you optimize your ad campaigns and grow your business. However, they have different focuses and capabilities.

The AdWhatCost app specializes in providing granular insights into your Facebook and TikTok ad campaigns by leveraging UTM parameters. It calculates comprehensive performance marketing indicators such as Return on Ad Spends (ROAS), Return on Market Investment (ROMI), and Advertising Cost of Sales (ACOS). This data allows you to make intelligent, informed decisions about your ad spend and maximize profitability. The app also maintains integrity in providing verifiable accounts of orders from your store visitors who have interacted with your ads, even with iOS14 changes. If you need precise details on the profitability of your ad campaigns and want to allocate your advertising dollars wisely, this app is recommended.

On the other hand, the Lebesgue app offers a comprehensive analysis of store analytics and ad performances. It helps you uncover areas for refinement and growth by utilizing competitor data and overall marketing trends. The app focuses on developing superior marketing content and forecasting potential revenue. Its standout feature is the interactive KPI dashboard that allows you to track real-time analytics easily. Additionally, the app provides tools to fix mistakes on Google, TikTok, and Facebook Ads to enhance marketing profits. If you're looking to streamline operations, improve profitability, and employ a data-driven growth strategy, the Lebesgue app is recommended.

AdWhatCost: Ad Insights & UTM Shopify AppAdWhatCost: Ad Insights & UTM
Lebesgue: Marketing & LTV Shopify AppLebesgue: Marketing & LTV
Average Rating 5 out of 5 5 out of 5
Number of Reviews 30 104
Estimated Installs 0 0
Min Price $0.00 $0.00
Max Price $20.00 $79.00
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