ChatPoint | Shoppable video for DTC sales

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Enhance sales and engagement with shoppable videos on Shopify, seamlessly integrating product tags for a interactive shopping experience.

What Owlfred thinks...

With ChatPoint, turn your Instagram reels into shoppable videos that engage customers and drive sales seamlessly on your Shopify store. Recommended!

This is a great Shopify app that will help you grow your Shopify store faster!

How does this app compare?

Our team of resident Shopify nerds have reviewed 1000s of Shopify apps to help you make the best decision. Compare the top apps against your need below.
Last Updated:
April 9, 2024

Boost Sales with Shoppable Videos on Shopify

Find it on the Shopify App StoreFind it on the Shopify App Store

Immerse potential customers into the rich experience of shoppable video integration for DTC sales. With this seamless tool, not only can you construct and host engaging videos on your Shopify pages but also effortlessly integrate them without hindering site speed. Connect it with your Instagram account to automatically import fresh video content and even allow the option of direct uploads.

Greatly enhance customer interactivity by tagging products in videos. By empowering customers to add products to their cart straight from the video screen, you streamline their shopping journey, leading to higher conversion rates. Harness user-generated content and product videos to captivate your audience, extending their time-on-site, and augmenting their average order value.

With the added benefit of revenue-level analytics, you can gauge the precise return on investment from every video. This insightful feature allows you to review the success of each video, refining your strategy for improved performance continually. Opt for this robust solution to transform your DTC sales, fostering an immersive shopping experience that literally sets your products into motion.


Shoppable video feature with a direct add-to-cart button for smooth purchase
Ability to import and turn Instagram stories and reels into shoppable content
Offers the flexibility to embed shoppable video widgets on various web pages like home, product, and collection pages
Incorporates an automatic video distribution mechanism based on product tags
Provides comprehensive analytics for tracking sales, revenue, and Return on Investment (ROI)


Increase your conversion rate significantly with shoppable videos that allow customers to add items directly from the video player to their shopping cart.
Use your Instagram reels and stories to create shoppable content, drawing customers to your site and increasing website traffic.
Enhance your product pages, driving further engagement and sales by embedding shoppable video widgets and distributing them based on product tags.

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Owlfred Review Recap

ChatPoint offers a unique opportunity to enhance your Shopify store with shoppable video content sourced from your Instagram account. While only one review is available with an average rating of 3, the app's features like shoppable videos, automated imports from Instagram, and detailed analytics for tracking ROI make it a promising choice for driving sales and customer engagement. With a focus on user-generated and product videos to influence key metrics like time-on-site and conversion rates, ChatPoint could be a valuable addition to your content marketing and sales strategy.

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Frequently Asked Questions

How can I use video for DTC sales in my Shopify store?
Using a shoppable video app like ChatPoint can greatly enhance your DTC sales. These apps allow you to embed product links directly in your videos, making it easier for customers to purchase.
What is DTC sales in eCommerce context?
Direct-to-consumer (DTC) sales refer to selling products directly to consumers, bypassing any middlemen, retailers or wholesalers. This model has become increasingly popular in eCommerce because it gives businesses more control and allows them to build a direct relationship with their customers.
How can content marketing impact my Shopify sales?
A strategic content marketing plan can significantly impact your Shopify store sales. By creating relevant and compelling content, you can attract more traffic to your store and build trust with your audience, which can lead to increased sales.
Can I use ChatPoint to drive traffic to my Shopify store for free?
While ChatPoint itself may not be free, it can help enhance your marketing efforts and drive more organic traffic to your site by turning your videos into direct sales channels. However, remember that effective use of any tool requires a sound strategy and engaging content.

Shopify App Comparison: ChatPoint | Shoppable video for DTC sales vs SwipeMore ‑ Sell from video - which is better?

ChatPoint and SwipeMore are two unique apps that aim to enhance the online shopping experience through the integration of shoppable video content. Both apps offer features such as the ability to add products directly from the video player to the shopping cart, import Instagram reels and stories as shoppable content, and provide comprehensive analytics for tracking performance and optimizing strategies.

However, there are some key differences between the two. ChatPoint stands out with its option to automatically import fresh videos from Instagram, allowing for a continuous stream of engaging content. It also offers the flexibility to embed shoppable video widgets on various web pages, further enhancing customer engagement. Additionally, ChatPoint highlights the benefit of revenue-level analytics, allowing businesses to track the return on investment for each video and refine their strategies accordingly.

On the other hand, SwipeMore focuses on the power of short videos to drive e-commerce sales, specifically targeting impulsive purchases. It emphasizes the seamless integration of an add-to-cart function within videos, incentivizing viewers to become gesturing shoppers. This app is particularly suitable for businesses with a content-driven customer base and aims to revolutionize the shopping experience by combining engaging videos with e-commerce.

Both ChatPoint and SwipeMore offer innovative solutions to enhance customer interactivity and increase conversion rates. Based on your specific needs and target audience, We would recommend considering ChatPoint for its seamless Instagram integration and revenue-level analytics, or SwipeMore for its focus on short videos and impulsive purchases. Both apps have the potential to transform your DTC sales and create an immersive shopping experience.

ChatPoint | Shoppable video for DTC sales Shopify AppChatPoint | Shoppable video for DTC sales
SwipeMore ‑ Sell from video Shopify AppSwipeMore ‑ Sell from video
Average Rating 3 out of 5 5 out of 5
Number of Reviews 1 1
Estimated Installs 0 0
Min Price $0.00 $0.00
Max Price $0.00 $99.00
Works With Instagram
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