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The best advertising apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 7, 2024

Shopify, the leading eCommerce platform, hosts more than 2 million active storefronts, making up an impressive 20% of the global ecommerce landscape. This comprehensive platform caters to a broad spectrum of merchants, from budding entrepreneurs launching their first online store, to established enterprises and globally recognized brands. Owing to its intuitive usability for beginners and extensive scalability for major businesses, Shopify remains the go-to platform for ecommerce enterprises of all scales and scopes.

Shopify also offers an extensive range of free and paid templates, which effectively curbs development costs. Furthermore, there are numerous Shopify agencies and experts who are skilled in handling diverse store requirements, thus providing a viable alternative for those who would otherwise have to amass a comprehensive in-house team.

Yet, the challenge arises when sifting through the plethora of more than 7,000 available Shopify apps to select the most suitable advertising apps for your Shopify store. Your choices in this category can significantly influence your store's efficiency, growth trajectory, and overall management.

This guide, 'The Best Advertising Apps for Shopify in 2024,' is designed for anyone from novice eCommerce store owners just getting their feet wet, to mature and sophisticated Shopify businesses looking to expand their reach. The apps we've curated will be particularly beneficial for medium to large Shopify stores eager to gain dominance in an increasingly competitive advertising market.

So, without further ado, let's explore the most impactful advertising apps for Shopify in 2024!

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right advertising apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting advertising apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify advertising apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top advertising app recommendations for Shopify!

#1 Shopify App Award

1. Order Legend Order Boost

Order Legend Order BoostOrder Legend Order BoostHow the app works to drive your store more orders, risk-freeOrder Legend Order BoostOrder Legend Order BoostHow the app works to drive your store more orders, risk-free

Free plan available. Free trial available.

Order Legend for Google Ads works as a powerful catalyst for your Shopify business by propagating your offerings on Google's shopping carousel. The unique mechanism of financing Google Shopping ads mitigates any financial risk on your part, with charges only applied for the orders generated through the app. Simplify your e-commerce journey and accelerate sales growth with assured efficiency.

This app meticulously integrates your Shopify product catalogue into its system, eliminating the need for manual synchronization. With top-notch campaign optimization, it forms an absolute solution for e-commerce businesses, requiring minimal user input. The fully automated process is structured effectively to create a Google Merchant Centre and Google Ads account, paving the way for robust ad campaigns to enhance your brand visibility and boost order generation.

Growth-oriented and easy-to-use, this versatile tool empowers merchants to maximize order influx with minimal effort. Experience the ease of risk-free operations, and elevate your Shopify store's growth trajectory with just a few clicks. With its powerful analytical capabilities, Order Legend for Google Ads emerges as the ideal ally to catapult your e-commerce success to the next level.

Order Legend Order Boost is developed and maintained by Order Legend Ltd.

Order Legend Order Boost has an average rating of 4.6 out of 5 stars with 40 reviews from Shopify stores.

Get the app
#2 Shopify App Award

2. Attribuly Marketing Analytics

Attribuly Marketing AnalyticsAttribuly Marketing AnalyticsGoogle Facebook Tiktok ads and influencer attributionAttribuly Marketing AnalyticsAttribuly Marketing AnalyticsGoogle Facebook Tiktok ads and influencer attribution

Free plan available. Free trial available.

Unlock the ultimate comprehension of customer behaviors and ensure optimal marketing strategies with a top-tier conversion tracking and attribution tool. This robust solution stands out sharply against standard Ad platforms and analytics which often misrepresent data, in turn, impacting business growth negatively.

This impressive tool trounces these issues, overhauling your tracking with prime first-party cookie and data integrations. With the unprecedented accuracy it delivers, merchants will see a significant shrink in their 'unknown traffic', unveiling a clear vision of customer pathways instead.

Go beyond the surface level and dive deep into your precise customer data. In doing so, unravel the mysteries of your customers' buying habits. Applying this knowledge, seize the chance to revise and enhance marketing campaigns for better alignment with customer needs.

The pay-off is immense. With such insightful data and optimized strategies, expect an impressive upward surge in your Return on Ad Spend (ROAS) - as much as a 20% increase. Clear, comprehensive, and crucial, this tool is a strategic necessity for any marketer aiming for untethered growth.

Attribuly Marketing Analytics is developed and maintained by Attribuly.

Attribuly Marketing Analytics has an average rating of 4.4 out of 5 stars with 222 reviews from Shopify stores.

Get the app
#3 Shopify App Award

3. CA: Google Ads Performance Max

CA: Google Ads Performance MaxCA: Google Ads Performance MaxGet Performance Max campaignsCA: Google Ads Performance MaxCA: Google Ads Performance MaxGet Performance Max campaigns

From $9/month. Free trial available.

Maximize your store's potential with an advanced advertising solution that fuses automation and AI-driven technology. This app offers Performance Max campaigns that can effectively distribute your product advertisements across Google's and Bing's expansive networks. It leverages the power of artificial intelligence from Google and Microsoft to target potential customers from every corner.

Unboxing the idea of individual product promotions, this tool bundles all your goods into a single, consolidated campaign. Forget the need of creating multiple ad campaigns; this app streamlines the process, saving you time and resources. Ideal for sellers seeking width over depth in marketing, the app broadens your reach exponentially, unveiling your products to millions with just a single stroke.

This app truly is about scale and pace. The Performance Max campaign drills deep into the digital wilderness, seeking out potential customers from the vast myriad of internet users. Unleash the potential of your store, shoot up your sales graph and explore the world of automated, AI-driven advertising at your own rhythm, with the minimum of expenditure and maximum return.

CA: Google Ads Performance Max is developed and maintained by Clever Ads.

CA: Google Ads Performance Max has an average rating of 4.5 out of 5 stars with 3171 reviews from Shopify stores.

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4. BixGrow: Affiliate Marketing

BixGrow: Affiliate MarketingBixGrow: Affiliate MarketingFlexible commission structures in Affiliate Marketing ProgramBixGrow: Affiliate MarketingBixGrow: Affiliate MarketingFlexible commission structures in Affiliate Marketing Program

Free plan available. Free trial available.

Unlock a new level of growth for your Shopify store with a powerhouse tool designed to supercharge your affiliate marketing efforts. Centered on streamlining your relationships with influencers, ambassadors, and affiliates across various platforms like TikTok, Instagram, YouTube, and blogs, this resource is a game-changer for your business.

Turn words into action by creating a robust affiliate network that encourages customer retention and loyalty. With its dual functionality as an Affiliate and Referral program, it operates as a catalyst to leverage word-of-mouth marketing to its fullest potential. Automatic generation of referral links and coupons simplifies the process, enabling you to focus your energies where they matter the most.

Providing flexible commission structures, this tool enables you to incentivize affiliates both through direct financial rewards or bespoke coupon codes, offering a motivating and tailored approach to affiliate marketing. Transform your referral sales and gear yourself towards a successful growth journey with a holistic approach to affiliate marketing.

Immerse in a seamless blend of technical functionality and convenience that empowers your business with a tool tailored specifically to optimize your ecommerce marketing strategies. Choose to incorporate an intuitive and powerful platform focused on delivering results efficiently and effectively.

BixGrow: Affiliate Marketing is developed and maintained by BixGrow.

BixGrow: Affiliate Marketing has an average rating of 5 out of 5 stars with 1068 reviews from Shopify stores.

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5. Google, Facebook & Insta Ads

BixGrow: Affiliate MarketingGoogle, Facebook & Insta AdsFacebook, Instagram, Google Ads with sixadsBixGrow: Affiliate MarketingGoogle, Facebook & Insta AdsFacebook, Instagram, Google Ads with sixads

From $29.99/month

Tap into the full potential of online advertising with this versatile app designed to expedite and optimize ad campaigns on popular platforms like Google, Facebook, and Instagram. Streamlining ad creation, placement and management, the tool is the elixir for growing e-commerce platforms looking for an efficient upscale in their marketing efforts. The app takes the complexity out of setting up and maintaining ad campaigns, making it ideal for entrepreneurs in the nascent stages of business growth.

With an automated advertising platform under its belt, this app ensures that your Shopify store's presence is projected more effectively and quickly. Designed with a user-friendly interface, it eliminates the overwhelm generally associated with ad management, putting you in the driver's seat of your marketing journey.

The app further harmonizes the efforts of your online marketing by integrating an in-house PPC expertise feature. This not only streamlines your pay-per-click marketing strategies but also promises a healthy return on ad spend (ROAS), making it a worthwhile investment for your Shopify store. Dive into a more streamlined, efficient, and strategic approach to online advertising today with this all-in-one tool.

Google, Facebook & Insta Ads is developed and maintained by sixads.

Google, Facebook & Insta Ads has an average rating of 4.6 out of 5 stars with 3463 reviews from Shopify stores.

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We hope you found this guide on the top advertising apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify advertising apps FAQ

Which advertising apps do I need for my Shopify store?

Youโ€™ll want to take advantage of the many advertising apps and integrations available to make your Shopify store the best it can be. Every advertising app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify advertising app!

What is the best advertising app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Order Legend Order Boost is one of the top Shopify advertising apps available for merchants in 2024.

With that said, itโ€™s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify advertising app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many advertising apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many advertising apps are recommended for Shopify?

We recommend including atleast one advertising app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great advertising apps that will help you run your business as smoothly as possible.

Can I build my own custom advertising app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build advertising apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a advertising app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable advertising Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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