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The best campaign management apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 7, 2024

No doubt, Shopify has positioned itself firmly as an eCommerce platform of choice for businesses, both budding and established. With its massive active user base, it echoes the wide acceptance and versatility offered. Bigger brands and nascent businesses alike find the scalability and ease of use foisted by this platform to be a deal-sealer.

Shopify shines in reducing operating costs while preserving the top-tier quality it provides. This is evident in the spectrum of free and paid resources to choose from. Even more, experts adept in navigating the Shopify ecosystem are easily available. These agencies form a valuable asset pool for businesses that would have otherwise taken on the significant task of building an extensive team internally.

The quantity of Shopify apps available can pose a challenge. Currently, over 7,000 apps are live on the Shopify App Store, making the process of picking the perfect one for your store daunting. Particularly, selecting the ideal campaign management app can potentially boost your business growth considerably. It is a decision that markedly affects the effective running and potential expansion of a Shopify store.

This guide has been meticulously put together, with an audience ranging from eCommerce neophytes to established Shopify businesses. You will find that the campaign management apps recommended will also prove significantly advantageous to medium to large enterprises seeking a cutting-edge over their competition.

Time to introduce our curated list of the best campaign management apps for Shopify in 2024!

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right campaign management apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting campaign management apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify campaign management apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top campaign management app recommendations for Shopify!

#1 Shopify App Award

1. SmartrMail Email Marketing SMS

SmartrMail Email Marketing SMSSmartrMail Email Marketing SMSSmartrMail Shopify Email Marketing Newsletter for ChristmasSmartrMail Email Marketing SMSSmartrMail Email Marketing SMSSmartrMail Shopify Email Marketing Newsletter for Christmas

Free plan available. Free trial available.

Step up your email marketing game with an app that unites the power of automated email sequences and SMS marketing. Experience a whole new level of customer engagement with tools designed to create high-converting emails for multiple scenarios, from welcoming newcomers to re-engaging those with abandoned carts.

Leave the design work to us with our in-house designer available on the Pro plan. Choose from 100+ newsletter and popup templates, and witness the effectiveness of pre-built series of email and SMS marketing. Need to switch from another service provider? Enjoy a hassle-free migration from platforms like MailChimp, Klaviyo, Omnisend, Privy, and more at no additional cost.

Make a smart financial move with our annual plan, providing potential savings of up to 50% on your current email marketing expenses. Promote your products, increase customer loyalty, reclaim lost sales and skyrocket your revenue, all while significantly cutting on your marketing costs. The key to optimized, efficient communication with your customers is right here.

SmartrMail Email Marketing SMS is developed and maintained by SmartrMail.

SmartrMail Email Marketing SMS has an average rating of 4.8 out of 5 stars with 584 reviews from Shopify stores.

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#2 Shopify App Award

2. Carts Guru

Carts GuruCarts GuruFunnel pageCarts GuruCarts GuruFunnel page

Free to install. Additional charges may apply.

Offering a multi-dimensional approach to customer engagement, this tool serves to spectacularly streamline the shopping experience. Seamlessly melding different communication channels - such as email, SMS, and customized funnels - this app facilitates fruitful connectivity between retailers and consumers. Users can implement interactive marketing workflows, choreographed to respond intuitively to consumer behavior.

A key feature of this resourceful app is its ability to reduce cart abandonment rates. It effortlessly re-engages previous customers, fostering enduring relationships and stimulating customer loyalty. This tactful blend of reactivation and retention strategies ultimately encourages recurring shopping habits amongst consumers, resulting in revenue amplification in the long run.

Additionally, this application provides users with adaptable funnels and widgets, engineered to expand contact databases by capturing visitor opt-ins. Transform casual visitors into loyal patrons by crafting bespoke shopping experiences that kindle continuous loyalty and conversion growth. With such technological advancement in hand, merchants are poised to transform the e-commerce landscape in unthinkable ways.

Carts Guru is developed and maintained by Carts Guru.

Carts Guru has an average rating of 4.3 out of 5 stars with 117 reviews from Shopify stores.

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#3 Shopify App Award

3. Recomailer Personalized Emails

Recomailer Personalized EmailsRecomailer Personalized EmailsAutomate your marketing emails in 60 secondsRecomailer Personalized EmailsRecomailer Personalized EmailsAutomate your marketing emails in 60 seconds

Free: Up to 250 personalized emails per month.\n$19 / month: Up to 2,000 personalized emails per month.\n$69 / month: Up to 10,000 personalized emails per month.\n$129 / month: Up to 20,000 personalized emails per month.

Introduce an innovative approach to your email marketing strategy with this powerful email automation tool designed exclusively for Shopify merchants. By delivering personalized emails populated with chosen products based on your customer's prior purchases, this app lends a personalized touch to your marketing efforts.

Your emails are not only about showcasing products, but are also beautifully formatted with a fully responsive layout that looks impressive on all devices. This careful design ensures a seamless email interface, keeping your customers engaged and leading to better conversions.

The application equips you with expansive reporting that helps track additional sales while offering precious insights into customer preferences and product performance. This valuable data helps you in identifying trends and patterns, allowing you to strategize your marketing initiatives effectively.

Understandably, the importance of user consent is not forgotten. This app assures that emails are dispatched only to customers who have explicitly agreed to receive them, with an option to unsubscribe at any moment. Achieve higher open rates and better engagement by delivering only consent-based, targeted emails.

This intelligent, data-driven email automation solution adds a personal touch to your email marketing, making your customers feel valued and ensuring their return for repeat purchases.

Recomailer Personalized Emails is developed and maintained by Wordsense.

Recomailer Personalized Emails has an average rating of 5 out of 5 stars with 46 reviews from Shopify stores.

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4. BIK Instagram, Whatsapp, Email

BIK Instagram, Whatsapp, EmailBIK Instagram, Whatsapp, EmailSet up Instagram Automations & triggersBIK Instagram, Whatsapp, EmailBIK Instagram, Whatsapp, EmailSet up Instagram Automations & triggers

Free to install. Additional charges may apply.

Transform your store's customer communication with an app that streamlines conversational messaging. This game-changing tool is ideal for boosting average order value (AOV) and conversion rates by providing two-way communication within key revenue flows such as abandoned cart recovery, upsell strategies, cross sell opportunities and engaging welcome messages.

With the power to build and personalize each customer's journey, merchants can see significantly improved abandoned cart recovery rates. This customizable approach ensures that each interaction feels personal and engaging, driving both customer satisfaction and sales.

In addition to advanced automation and customization features, the app assigns you a dedicated growth strategy manager. These experts will work with you to develop 30+ revenue building flows, complement your existing marketing efforts and boost your bottom line. It's like having a skilled consultant on retainer, included with a powerful business tool.

This app does the heavy lifting when it comes to event-triggered responses, converting every store event into an opportunity to strike up a conversation with your customer. This results in increased conversions, purchases, and an elevated customer experience. Empower your commerce with the communication platform that speaks in returns.

BIK Instagram, Whatsapp, Email is developed and maintained by Manifest AI.

BIK Instagram, Whatsapp, Email has an average rating of 4.7 out of 5 stars with 52 reviews from Shopify stores.

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5. Audiens: Increase Email Sales

BIK Instagram, Whatsapp, EmailAudiens: Increase Email SalesDiscover growth opportunities to grow email revenueBIK Instagram, Whatsapp, EmailAudiens: Increase Email SalesDiscover growth opportunities to grow email revenue

Unlock the full potential of your email marketing campaigns with the powerful insights derived from the Audiens app. Perfectly tailored for Shopify stores tallying more than 500 orders, this dedicated tool provides precision-targeted strategies, allowing you to maximize your growth prospects.

Through its data-driven intelligence, Audiens enhances decision-making by identifying your most valuable customer segments and your top-tier cross-selling opportunities. Eliminate the guesswork and focus solely on the customers that contribute most to your bottom line. Strategize more effectively by utilizing information on the ideal communication and promotion timings, ensuring your messages resonate with your audience.

With Audiens, the days of endless A/B testing and suffering from customer churn are over. You'll gain direct, clear insights into which customers to prioritize, what to elevate in your promotional material, and the optimal timing to reach out. Build thriving campaigns armed with knowledge, adjust your marketing strategy on the fly, and consistently meet your sales objectives.

Audiens: Increase Email Sales is developed and maintained by Audiens.

Audiens: Increase Email Sales has an average rating of 4.4 out of 5 stars with 10 reviews from Shopify stores.

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We hope you found this guide on the top campaign management apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify campaign management apps FAQ

Which campaign management apps do I need for my Shopify store?

You’ll want to take advantage of the many campaign management apps and integrations available to make your Shopify store the best it can be. Every campaign management app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify campaign management app!

What is the best campaign management app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that SmartrMail Email Marketing SMS is one of the top Shopify campaign management apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify campaign management app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many campaign management apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many campaign management apps are recommended for Shopify?

We recommend including atleast one campaign management app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great campaign management apps that will help you run your business as smoothly as possible.

Can I build my own custom campaign management app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build campaign management apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a campaign management app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable campaign management Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!


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