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The best content manager apps for Shopify in 2024

Written by
Adam Sturrock
Published on
June 20, 2024

For anybody operating an eCommerce business on Shopify, managing content effectively is a crucial part of ongoing success. There are currently over two million stores on Shopify, accounting for 20% of eCommerce business globally. Shopify's platform is accessible to eCommerce beginners and adaptable for large-scale operations alike, making it a popular choice for many business owners, irrespective of their size or industry.

A wealth of free and paid-for templates, together with support from Shopify experts, helps to keep development costs under control. This is particularly useful if you lack making your very own in-house team.

With thousands of Shopify apps to pick out, pinpointing the top ones for handling content management can be challenging. Nevertheless, making the proper choice here can have a substantial influence on your store's growth and smooth operation.

This article is specifically crafted with eCommerce store owners in mind. Whether you're just starting or running a fully-fledged operation, you'll find the content manager apps we have chosen a valuable addition to your digital toolkit. They're particularly relevant for medium and large scale stores pursuing better performance and a competitive edge in their market segments.

Let's jump right into the cream of the crop content manager apps for Shopify in 2024!

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right content manager apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting content manager apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify content manager apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top content manager app recommendations for Shopify!

#1 Shopify App Award

1. Vela Bulk Edit, AI & more

Vela Bulk Edit, AI & moreVela Bulk Edit, AI & moreCentrally manage multiple shops through one Vela accountVela Bulk Edit, AI & moreVela Bulk Edit, AI & moreCentrally manage multiple shops through one Vela account

From $10/month. Free trial available.

Maintaining your online storefront across multiple platforms just became markedly simpler. The app in review, Vela Bulk Edit, AI & more, is geared towards empowering sellers with one-stop-shop functionalities for their online markets. Experience seamless integration of all your shops into a solitary account, and say goodbye to the hustle of individual shop management.

With this tool, manipulation of your listings is significantly simplified with both bulk and single editing options available. It gives an allowance to establish, publish, and even replicate the listings across your different shops, boosting streamline operations.

Beyond the ease of management, the app taps into the power of AI to streamline your listing descriptions. Through automated generation of necessary aspects such as tags, titles, alt text, and descriptions, you secure time-saving and consistency of your listing presentations.

Moreover, your online market aesthetics aren't overlooked. The app presents an inbuilt photo editor, allowing you to fine-tune product images, enhancing your shop’s visual appeal for better customer engagement and potentially improved sales. This tool is the leverage your online shops need for efficient multi-shop management.

Vela Bulk Edit, AI & more is developed and maintained by Vela.

Vela Bulk Edit, AI & more has an average rating of 4.5 out of 5 stars with 430 reviews from Shopify stores.

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#2 Shopify App Award

2. XO Insert Code

XO Insert CodeXO Insert CodeApp dashboardXO Insert CodeXO Insert CodeApp dashboard

Price: Free

Penetrate the code integration barrier effortlessly with this robust code insertion application. As a seamless implement with support for scripts, styles, custom CSS, Google Analytics, Facebook Pixel, and verification header tags, this tool presents a straightforward channel for code manipulation.

Designed to play nicely with any JavaScript, Style CSS, or Custom HTML code, it features a user-friendly interface where codes can be effortlessly added by simply pasting them into the app's form and clicking save. Its versatility caters to both header and footer code insertions, making it a comprehensive tool for your customization needs.

Understanding your website's performance also becomes a breeze with the added ability to integrate Google Analytics and Facebook Pixel. In essence, it's not just about tailoring your pages; it's about maximizing their potential and monitoring your achievements. Stripe away the complexities of code insertion and streamline your e-commerce operations today.

XO Insert Code is developed and maintained by Xotiny.

XO Insert Code has an average rating of 5 out of 5 stars with 118 reviews from Shopify stores.

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#3 Shopify App Award

3. Shopicial ‑ Community Forum

Shopicial ‑ Community ForumShopicial ‑ Community ForumResponsive forumShopicial ‑ Community ForumShopicial ‑ Community ForumResponsive forum

From $14/month. Free trial available.

Unlock the power of direct interaction with the Shopicial app. This distinct platform weaves a social fabric around your brand and products, holding potential to transform casual buyers into loyal community members. Enabling open dialogue with customers, it provides you with valuable insights about user needs, grievances, and preferences.

Unlike commonly used social media platforms, this dedicated forum ensures your customers' attention remains undiverted and fully focused on your brand. It aids in fostering a virtual community space centered exclusively around what you have to offer.

Offering a more professional, intimate touch, the seamless channel of communication gives customers the freedom to freely express their thoughts about your products. This enriches their engagement and builds a stronger relationship with your brand. In return, you get to grasp invaluable feedback directly from customers, helping you identify and promptly handle any arising issues.

Investing in this platform is akin to creating a valuable sounding board right at the heart of your brand; it opens a two-way street of communication with customers enhancing their experience and strengthening your brand's reputation.

Shopicial ‑ Community Forum is developed and maintained by app1pro.

Shopicial ‑ Community Forum has an average rating of 3.9 out of 5 stars with 35 reviews from Shopify stores.

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4. Rewind Staging

Rewind StagingRewind StagingCreate a solid staging environment.Rewind StagingRewind StagingCreate a solid staging environment.


Flourish the potential of your e-commerce platform to its uttermost with a secure replica of your online store. The objet d'art is to create a safety net, enabling experimentation with a myriad of new apps, testing of custom codes or themes without putting your operable web store in jeopardy. The process of formulating your shadow realm store transpires rapidly and effortlessly, assuring a seamless experience.

This function enables you to trailblaze, pushing the boundaries of your platform safe in the knowledge that it's an environment free of real-world consequences. Errors, mishaps or displeasing outcomes can be quickly reversed without a ripple effect on your existing online store, providing freedom and assurance to strive forward with novel ideas.

Should a testing venture not pan out as hoped, your live store remains untouched and aglow with its regular activities. This digital proscenium allows for constant renovation and optimization, without pushing any risk on your actual business performance. It's not just about securing what you have; it's about confidently exploring what could be.

Rewind Staging is developed and maintained by Rewind.

Rewind Staging has an average rating of 4.4 out of 5 stars with 102 reviews from Shopify stores.

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5. Duplify ‑ Duplicate Your Store

Rewind StagingDuplify ‑ Duplicate Your StoreSaves time, avoids manual and repetitive work.Rewind StagingDuplify ‑ Duplicate Your StoreSaves time, avoids manual and repetitive work.

Free plan available

Imagine seamlessly replicating shopping spaces with minimal effort. That's precisely what you unlock with the proficient 'Duplify ‑ Duplicate Store' app. This efficient tool enables effortless duplication of crucial store elements like products, variants, media, metafields, inventory, collections, pages, files, blogs, customers, orders, redirects, and more, translating it to a new store. No technical knowledge is necessary to achieve this, silencing the need for time-consuming copy-pasting tasks.

The app excels in facilitating the creation of staging stores, perfect for essential testing scenarios. Looking to broaden the horizons of your business? Consider devising international stores, feasible and quick, thanks to Duplify. Keep things synced across your multiple outlets with the advantage of product syncing. Experience the luxury of transforming your store replication endeavors into a hassle-free process, all with the help of this app. Start duplicating your store with exceptional ease today with Duplify.

Duplify ‑ Duplicate Your Store is developed and maintained by Presidio Creative.

Duplify ‑ Duplicate Your Store has an average rating of 4.5 out of 5 stars with 99 reviews from Shopify stores.

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We hope you found this guide on the top content manager apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify content manager apps FAQ

Which content manager apps do I need for my Shopify store?

You’ll want to take advantage of the many content manager apps and integrations available to make your Shopify store the best it can be. Every content manager app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify content manager app!

What is the best content manager app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Vela Bulk Edit, AI & more is one of the top Shopify content manager apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify content manager app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many content manager apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many content manager apps are recommended for Shopify?

We recommend including atleast one content manager app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great content manager apps that will help you run your business as smoothly as possible.

Can I build my own custom content manager app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build content manager apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a content manager app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable content manager Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!


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