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The best customer analytics apps for Shopify in 2024

Written by
Adam Sturrock
Published on
June 20, 2024

Shopify, a prominent eCommerce platform with millions of active stores worldwide, continues to be a go-to choice for a wide range of merchants, from small startups to established brands. Its user-friendly interface and scalability options cater to the needs of businesses at various stages of development.

One critical aspect of running a successful Shopify store is leveraging customer analytics to understand consumer behavior, preferences, and trends. By utilizing effective customer analytics apps, merchants can gain valuable insights that drive informed business decisions and optimize their marketing strategies.

In the ever-evolving digital landscape of 2024, the right customer analytics apps can make a substantial difference in the growth and profitability of a Shopify store. With a myriad of options available, selecting the best customer analytics apps tailored to specific business needs is paramount for merchants looking to stay ahead of the competition.

This comprehensive guide is designed to assist Shopify store owners, whether newbies or seasoned professionals, in choosing the most effective customer analytics apps for their businesses. These handpicked apps are not only beneficial for understanding customer behavior but also for enhancing overall user experience and increasing sales.

Without further ado, let's explore the top customer analytics apps that can help propel your Shopify store to new heights in 2024!

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right customer analytics apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting customer analytics apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify customer analytics apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top customer analytics app recommendations for Shopify!

#1 Shopify App Award

1. MIDA: Heatmap, Record & Replay

MIDA: Heatmap, Record & ReplayMIDA: Heatmap, Record & ReplayShow Customer Behaviour On Your Store - Session Recording ReplayMIDA: Heatmap, Record & ReplayMIDA: Heatmap, Record & ReplayShow Customer Behaviour On Your Store - Session Recording Replay

Free plan available. Free trial available.

Imagine having the ability to trace your customers' footprints as they journey through your online store. The 'MIDA: Heatmap, Record & Replay' app brings this power to your fingertips by presenting a vivid representation of user interactions on your site. This gives you an X-ray view into problem areas, potential enhancements, and user preferences.

Armed with full session records, this tool allows you to dissect user behavior, surface insights into what drives customers to purchase or abandon their carts, and implement evidence-based design and feature tweaks to max out conversions and lower bounce rates. Rather than operating on guesswork, you now have concrete data accompanying you in your mission to enhance user engagement.

What sets this app apart, though, is its ability to neatly categorize recorded sessions based on user actions, such as abandoned cart, abandoned checkout, or successful order. This means you can immediately zero in on interactions of interest and dig deep into shopper psychology, empowering your business decisions with rich user data. It's almost like having a panel of your customers at your disposal, providing feedback in real time.

So, if you're looking to unravel the mysteries behind your customers' digital behaviors in your store, this vibrant tool could be your most valuable ally. It's not just an app, it’s the master key to unlock your customers' minds and make your online store reach its full potential.

MIDA: Heatmap, Record & Replay is developed and maintained by MIDA (by BSS Commerce).

MIDA: Heatmap, Record & Replay has an average rating of 4.8 out of 5 stars with 78 reviews from Shopify stores.

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#2 Shopify App Award

2. MAPPY: Dealer & Store Locator

MAPPY: Dealer & Store LocatorMAPPY: Dealer & Store LocatorDealer & store locator google maps, find nearest storeMAPPY: Dealer & Store LocatorMAPPY: Dealer & Store LocatorDealer & store locator google maps, find nearest store

Free plan available. Free trial available.

Streamline your customer's shopping experience with an effective store locator tool. MAPPY offers the ability to add stores to your Shopify platform both individually or in bulk via CSV files. Moreover, you can tailor the look and feel of the interactive Google Maps design through numerous templates, creating a seamless shopping experience that aligns with your brand's aesthetic.

Convenience is key as this app uses smart technology to auto-detect the geographic location of the customer using their IP address. It then suggests nearby stores based on this information, leading to an enhanced shopping experience. Coupled with the ability to filter searches using tags, customers will surely appreciate the user-friendly and intuitive interface.

Taking personalization to another level, the store locator page can be translated into multiple languages, catering to a broader audience. Furthermore, it employs an advanced feature that offers invaluable location insights by recording search history. Leverage these records to improve your business strategy and tailor your offerings in line with customer behavior and preferences.

MAPPY: Dealer & Store Locator is developed and maintained by BSSapps (by BSS Commerce).

MAPPY: Dealer & Store Locator has an average rating of 4.7 out of 5 stars with 105 reviews from Shopify stores.

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#3 Shopify App Award

3. Lifetimely LTV & Profit by AMP

Lifetimely LTV & Profit by AMPLifetimely LTV & Profit by AMPTrack profits in real-timeLifetimely LTV & Profit by AMPLifetimely LTV & Profit by AMPTrack profits in real-time

Free plan available. Free trial available.

Leverage precise customer lifetime value calculations, accurate profit tracking, and insightful marketing analytics with this adept Shopify app. Built for direct-to-consumer brands, this application integrates seamlessly with your existing data sources, presenting all your key metrics under a single hub. Say goodbye to disparate spreadsheets and hello to profitable, data-guided decisions.

The app offers distinct tools to analyze patterns in customer purchase behavior, supplementing your marketing strategies while ensuring they align with purchasing trends. Its unrivaled cohort analysis offers a deep dive into your customer base, helping you understand long-term user behavior effectively.

With versatile P&L dashboards and easily shareable email reports, delivery of key insights has never been so simple. Plus, with the built-in Customer Acquisition Cost (CAC) payback tools, the application helps set realistic marketing budgets, amplifying profitability in the long run.

Optimize your decision-making process, elevate your sales strategy and stay ahead of the curve with top-tier analytics and reporting features embedded in this app.

Lifetimely LTV & Profit by AMP is developed and maintained by Lifetimely.io.

Lifetimely LTV & Profit by AMP has an average rating of 4.8 out of 5 stars with 433 reviews from Shopify stores.

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4. Lucky Orange Heatmaps & Replay

Lucky Orange Heatmaps & ReplayLucky Orange Heatmaps & ReplayWatch people navigate your website to increase conversionsLucky Orange Heatmaps & ReplayLucky Orange Heatmaps & ReplayWatch people navigate your website to increase conversions

Free plan available

Capitalize on insurmountable user behavior insights with this advanced analytics tool, designed to transfigure customer insight into tangible conversions and sales. Witness the actions of your visitors in vivo, elucidating reluctant purchasing behaviors with ease. The power of the tool lies in Session Recordings, watching live visitors navigate through your online domain, while primarily honing cart abandonment and missed sales.

Deploying effective Heatmaps technology, it bestows you with the knowledge of what intrigues your shoppers most, leading to a tailored and user-specific web design. A rare facet of this tool is the Conversion Funnels, offering stratum-level understanding of your customer's shopping itinerary. Identify critical drop-out points in the prospective buyers' journey and take proactive measures to boost conversions.

Moreover, benefit from a wealth of pre-configured checkout events, curated with the objective of giving you detailed understanding of customer behavior. Wire into the utility of this versatile tool to expand your conversion horizons and elevate your sales trajectory to unprecedented heights.

Lucky Orange Heatmaps & Replay is developed and maintained by Lucky Orange LLC.

Lucky Orange Heatmaps & Replay has an average rating of 4.7 out of 5 stars with 1205 reviews from Shopify stores.

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5. Shop Quiz: Product Recommender

Lucky Orange Heatmaps & ReplayShop Quiz: Product RecommenderPersonalize the questions you ask to guide your customersLucky Orange Heatmaps & ReplayShop Quiz: Product RecommenderPersonalize the questions you ask to guide your customers

Free plan available. Free trial available.

Craft a refined buying experience for your customers with the implementation of interactive product and video quizzes. This tool effortlessly fits into the Shopify's official Shop function, aiding online shoppers through aptly positioned questions. The responses to these questions form the foundation of targeted product recommendations, ultimately boosting the engagement in your online store.

But the benefits don't stop there. With the reception of every response, your store collects valuable zero-party data that can be used for improved customer profiling. This data can be seamlessly integrated into your existing mailing list or customer relationship management (CRM) system. The result? Better-equipped marketing campaigns capable of driving high return on investment (ROI).

With this cutting-edge app, turn your e-commerce platform into a highly personalized shopping destination. This tool does not just offer simple product suggestions. It encourages interactive customer engagement, offers unerring product recommendations, and stocks up invaluable data for improved business decisions. See the impact temperature rise as your online store transforms into a personalized shopping hub for every visitor.

Shop Quiz: Product Recommender is developed and maintained by RevenueHunt.

Shop Quiz: Product Recommender has an average rating of 4.9 out of 5 stars with 287 reviews from Shopify stores.

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We hope you found this guide on the top customer analytics apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify customer analytics apps FAQ

Which customer analytics apps do I need for my Shopify store?

You’ll want to take advantage of the many customer analytics apps and integrations available to make your Shopify store the best it can be. Every customer analytics app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify customer analytics app!

What is the best customer analytics app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that MIDA: Heatmap, Record & Replay is one of the top Shopify customer analytics apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify customer analytics app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many customer analytics apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many customer analytics apps are recommended for Shopify?

We recommend including atleast one customer analytics app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great customer analytics apps that will help you run your business as smoothly as possible.

Can I build my own custom customer analytics app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build customer analytics apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a customer analytics app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable customer analytics Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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