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The best direct marketing apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify hosts more than 2 million active online stores, commanding a significant portion of the e-commerce market. Its user-friendly interface caters to businesses of all sizes, making it a popular choice among beginners and established brands alike.

With a vast selection of over 7,000 apps available on the platform, choosing the right direct marketing apps for your Shopify store is essential for driving growth and enhancing operations. The direct marketing apps you integrate can play a key role in the success and scalability of your online store.

Whether you're a novice in the e-commerce space or a seasoned Shopify entrepreneur, finding the best direct marketing apps tailored to your specific needs can give your business a competitive edge in 2024. These apps can help you connect with customers, drive sales, and build lasting relationships to propel your Shopify store to new heights.

Join us as we explore the top direct marketing apps for Shopify in 2024, designed to elevate your marketing strategies and boost your online store's performance.

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right direct marketing apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting direct marketing apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify direct marketing apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top direct marketing app recommendations for Shopify!

#1 Shopify App Award

1. Refersion: Affiliate Marketing

Refersion: Affiliate MarketingRefersion: Affiliate Marketingrefersion, affiliate marketing, influencers, brand ambassadorsRefersion: Affiliate MarketingRefersion: Affiliate Marketingrefersion, affiliate marketing, influencers, brand ambassadors

From $119/month. Free trial available.

Step into the world of advanced affiliate marketing with an app designed to set your eCommerce operations on a trajectory of growth. Specializing in facilitating affiliate, influencer, and ambassador programs, this tool leverages data attribution to help you understand your marketing impact. With built-in program performance insights and relationship-building tools, it offers a gateway to improved business connections and customer relations.

Unleash the potential of limitless affiliates and offers, while deploying custom commissions and bonus rewards to incentivize your partners. With intuitive user and affiliate dashboards, managing your eCommerce enterprise becomes a breeze. Watch as your revenues scale, owing to the app's adaptability to any type of affiliate – be it a publisher, ambassador, influencer, or a brand representative.

Beyond partnering, this tool gives you the latitude to build robust and direct relationships, fortifying your brand image in the process. Investing in this distinctive marketing apparatus not only imbues your operations with efficiency and scalability but also promises promising prospective growth. For additional details on pricing and functionality, please refer to the app store or vendor website.

Refersion: Affiliate Marketing is developed and maintained by Refersion, Inc..

Refersion: Affiliate Marketing has an average rating of 4.7 out of 5 stars with 1010 reviews from Shopify stores.

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#2 Shopify App Award

2. Stoq: Back In Stock, PreOrder

Stoq: Back In Stock, PreOrderStoq: Back In Stock, PreOrderSell preorders and presales with partial payments & discountsStoq: Back In Stock, PreOrderStoq: Back In Stock, PreOrderSell preorders and presales with partial payments & discounts

Start - Free: 30 email per mo., 10 pre orders, Notify me, Preorder widget, Customize everything, Unlimited registrations, Automatic restock alerts, 24*7 help Lite - $10 / month: 1,000 email/SMS per mo, 100 pre orders, No transaction fee, Grow mailing list, Remove branding, Multi-language, Multi-location, Free features, 14-day free trial Standard - $29 / month: 3,000 email/SMS alerts per mo., 400 pre orders, No transaction fee, Branded SMS link, Batch delivery, API integration, Lite plan features, 14-day free trial Pro - $69 / month: Unlimited email/SMS alerts per mo., 1,000 pre orders, No transaction fee, Live chat support, All features, 14-day free trial

Never miss out on a potential sale due to stock availability again. 'Back In Stock - Restock Rocket' lets you seamlessly cultivate anticipation among your customers, even for out-of-stock products, by creating intuitive waitlists. A visually pleasing button and signup form are incorporated to your store, enabling buyers to request notifications for when their desired product is back in stock.

The app then autonomously takes over; the moment your inventory is restocked, it sends timely email, SMS and push alerts to the interested customers, complete with purchase links. Not only does this shave off time for customers, but it also fosters their trust and enhances your conversion rates.

With 'Restock Rocket,' you have access to a cost-effective, feature-rich solution that offers 24/7 live chat support, customizability, and support for multiple languages and locations. Additionally, the app sends reminder alerts, strategically aiming to maximize your revenue recovery efforts. So, power your online shop with an effective back-in-stock strategy and start seeing sales rocket today.

Stoq: Back In Stock, PreOrder is developed and maintained by Artos Software.

Stoq: Back In Stock, PreOrder has an average rating of 5 out of 5 stars with 714 reviews from Shopify stores.

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#3 Shopify App Award

3. WhatsApp Button by EAZE

WhatsApp Button by EAZEWhatsApp Button by EAZEEasy installation and setupWhatsApp Button by EAZEWhatsApp Button by EAZEEasy installation and setup

Free plan available. Free trial available.

Improve your online shop's customer interactions by integrating a user-friendly WhatsApp chat feature provided by this handy app. By offering immediate redirection to WhatsApp with a pre-written message, it simplifies the conversation initiation process for customers desiring to ask questions or communicate with your store directly. On clicking the chat button, they're one step away from reaching out to you via one of the most popular communication platforms worldwide.

One standout feature of this app is the extensive customization it provides. Not only can the chat button be tailored to your aesthetic preferences, it also allows the application of custom CSS styles, ensuring seamless integration into your store’s design. As customer interaction is integral to an online store's success, leveraging a familiar platform like WhatsApp for direct communication can elevate your customer service quality significantly, leading to happier customers, more repeat business, and improved customer loyalty.

With this application, capitalize on WhatsApp's global popularity, ensure efficient customer-service interactions, and embed a sense of trust and reliability in your brand. It can be a small but significant step towards creating an outstanding online shopping experience.

WhatsApp Button by EAZE is developed and maintained by Gravity Technologies AG.

WhatsApp Button by EAZE has an average rating of 4.9 out of 5 stars with 258 reviews from Shopify stores.

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4. KB Back In Stock Restock Alert

KB Back In Stock Restock AlertKB Back In Stock Restock AlertAbandoned Cart AutomationKB Back In Stock Restock AlertKB Back In Stock Restock AlertAbandoned Cart Automation

Free plan available. Free trial available.

Expand your eCommerce potential with an all-encompassing tool designed to reel back those missed sales opportunities. This instrument specializes in bringing to your attention all those out-of-stock products that customers are eagerly waiting to see back on the shelf. Embedded with a vigilant 'Notify Me' button, shoppers are irresistibly compelled to sign up for instant alerts once their coveted items are back in stock.

But the usefulness doesn't stop there - this proficient tool can also intuitively catch and retain abandoned carts and alert users once the prices for their beloved products drop. By enabling you to customize notifications, it offers you a brilliant prospect to organically grow your mailing list while simultaneously keeping your customers satisfied and engaged.

Its bonus feature includes the ability to create waitlists for out-of-stock items and price drop fluctuations, thereby letting you perceive demand and adjust your inventory strategies accordingly. By refining your sales recovery tactics, enhancing customer engagement, promoting repeat purchases, and understanding your customer's preferences, this utility refines every aspect of your eCommerce process.

Capitalize on this clever all-in-one tool that eliminates guesswork by offering clear insights, all while freeing up your time to focus on business growth and customer satisfaction. Balance your inventory, reduce cart abandonment incidents, and cultivate an engaged audience - all with a single application.

KB Back In Stock Restock Alert is developed and maintained by CartBite.

KB Back In Stock Restock Alert has an average rating of 5 out of 5 stars with 1837 reviews from Shopify stores.

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5. BestChat: Live Chat & Chatbot

KB Back In Stock Restock AlertBestChat: Live Chat & Chatbot24/7 AI Assistance handles inquiriesKB Back In Stock Restock AlertBestChat: Live Chat & Chatbot24/7 AI Assistance handles inquiries

Free plan available

Transform your online storefront with real-time customer engagement. BestChat ‑ Live Chat & Chatbot streamlines direct communication with your store visitors, bolstering customer relationships and fostering trust. Track visitor browsing history to better understand shopping preferences, delivering a personalized consumer experience tailored to each individual.

This app is not only equipped to identify customers across different storefronts, but also flaunts a pre-set chatbot with a Q&A function, taking automatic customer service to the next level. With support for multiple languages and devices, this tool follows your customers no matter where they are, proving indispensable for businesses operating globally.

BestChat ‑ Live Chat & Chatbot gels perfectly with any website and can be fully integrated with your customer's system and any third-party applications, ensuring smooth operations across platforms. Display your brand prominently by uploading your logo and creating a customized avatar for each agent to showcase your unique branding.

Stay ahead of the curve with regular weekly updates, ensuring the app is always at its best to support your retail needs. Free yourself from communication barriers and let BestChat ‑ Live Chat & Chatbot elevate your customer relationships to an all new high.

BestChat: Live Chat & Chatbot is developed and maintained by BestChat.

BestChat: Live Chat & Chatbot has an average rating of 4.8 out of 5 stars with 130 reviews from Shopify stores.

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We hope you found this guide on the top direct marketing apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify direct marketing apps FAQ

Which direct marketing apps do I need for my Shopify store?

You’ll want to take advantage of the many direct marketing apps and integrations available to make your Shopify store the best it can be. Every direct marketing app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify direct marketing app!

What is the best direct marketing app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Refersion: Affiliate Marketing is one of the top Shopify direct marketing apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify direct marketing app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many direct marketing apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many direct marketing apps are recommended for Shopify?

We recommend including atleast one direct marketing app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great direct marketing apps that will help you run your business as smoothly as possible.

Can I build my own custom direct marketing app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build direct marketing apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a direct marketing app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable direct marketing Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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