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The best email capture apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify, a popular platform for eCommerce, hosts a myriad of tools and apps to assist its over 2 million active stores in enhancing customer engagement and increasing sales. Email capture apps play a vital role in this process, enabling businesses to build their email lists, send targeted marketing campaigns, and foster long-term relationships with customers.

Choosing the best email capture apps for your Shopify store can be a game-changer in boosting conversions and revenue. With numerous options available, it's essential to select the most effective ones that align with your business goals and customer acquisition strategy.

This comprehensive guide is tailored to Shopify merchants of all levels, from beginners seeking to establish their online presence to seasoned businesses looking to optimize their marketing efforts. The email capture apps recommended here are designed to cater to a wide range of needs and preferences, ensuring that every merchant can find a suitable solution to propel their business forward.

Join us as we explore the top email capture apps for Shopify in 2024, with a focus on features, user-friendliness, and overall performance to help you make an informed decision and take your eCommerce store to new heights!

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right email capture apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting email capture apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify email capture apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top email capture app recommendations for Shopify!

#1 Shopify App Award

1. Presidio: Quiz Kit

Presidio: Quiz KitPresidio: Quiz KitPre-Built Klaviyo Integration & Klaviyo FlowsPresidio: Quiz KitPresidio: Quiz KitPre-Built Klaviyo Integration & Klaviyo Flows

Free plan available. Free trial available.

Experience an enriching journey in online retail with this dynamic quiz-centric app. Offering an interactive twist to e-commerce, it allows merchants to craft highly personalised quizzes that lead customers towards the ideal product matches. Given its user-friendly design, customization of quizzes and result pages require no coding skills, fostering an effortless transformation in enhancing customers' browsing experience.

More than mere entertainment, these quizzes are a clever conduit towards boosting Average Order Value (AOV), as the curiosity of customers is being met with visually compelling product suggestions. This engenders a unique intersection of entertainment and product discovery that invariably drives increased sales.

Embedded within this versatility is a robust analytical feature that does more than just measure success. It provides retailers with a deep dive into their customers' choices and behaviours, creating insightful data repository that can fuel future sales tactics and business decisions. Integrating smoothly with CRM platforms, it affords an unparalleled synchronicity among all customer-facing initiatives.

Adding a cherry to the cake, this app boasts a post-quiz personalization technology that allows you to leave a mark on your customers' shopping experience. This technology captures customer emails, setting the stage for future engagement through personalised marketing strategies yet retaining the essential spirit of e-commerce at its core – convenience coupled with excitement.

Presidio: Quiz Kit is developed and maintained by Presidio Creative.

Presidio: Quiz Kit has an average rating of 4.9 out of 5 stars with 169 reviews from Shopify stores.

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#2 Shopify App Award

2. Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMSOmnisend Email Marketing & SMSEmail Marketing & SMS: newsletters, welcome emails, automationOmnisend Email Marketing & SMSOmnisend Email Marketing & SMSEmail Marketing & SMS: newsletters, welcome emails, automation

Free plan available

Take your ecommerce marketing to the next level with a refined tool engineered specifically for Shopify entrepreneurs. This adept app offers a powerful blend of email and SMS automation designed to amplify your sales and expand your reach. It serves many, helping them graduate from just selling products to delivering superb shopping experiences for their customers.

With an arsenal of enticing landing pages and popups, it makes building an email list an effortless endeavor. Explore a sea of ready-made templates tailored to craft compelling emails that resonate with your audience. Beyond the ordinary, it offers the advantage of personalized email communication that tunes into your customers' preferences and buying behaviors.

Additionally, it proactively addresses critical ecommerce challenges, as demonstrated by its deft handling of abandoned carts and its warm welcome workflows. This tactful approach ensures you reach out to potential buyers at the right moment, boosting successful conversions and securing repeat business in the process.

What's more, it is not just a tool; it comes wrapped with an attentive 24/7 support, available via both email and live chat. This free and unfailing support extends to all users, ensuring everyone can maximize the utility of this invaluable app. Craft a unique marketing strategy, secure higher sales and enjoy unwavering support with a platform that genuinely understands how to navigate the complex terrain of ecommerce.

Omnisend Email Marketing & SMS is developed and maintained by Omnisend.

Omnisend Email Marketing & SMS has an average rating of 4.8 out of 5 stars with 5731 reviews from Shopify stores.

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#3 Shopify App Award

3. EcomSend Pop Ups, Email Popups

EcomSend Pop Ups, Email PopupsEcomSend Pop Ups, Email PopupsGrow email & SMS marketing list with opt‑in or exit intent popupEcomSend Pop Ups, Email PopupsEcomSend Pop Ups, Email PopupsGrow email & SMS marketing list with opt‑in or exit intent popup

Price: Free

Driving customer engagement and converting leads is now a seamless process through the use of expertly crafted pop-ups offering alluring discounts. The EcomSend application is purpose-built to supercharge your email and SMS marketing list, as well as skilfully capturing exit-intent visitors.

The app's comprehensive features allow you to retain potential customers effortlessly, while also keeping your brand aesthetics intact with fully customizable display options. The amplification of your marketing platform is further bolstered as new subscribers are automatically synced into your Shopify account, enabling seamless integration with other marketing apps on the platform.

Technical proficiency is not a prerequisite: the app provides a straight-forward setup that's operational immediately without requiring any coding. With reliable customer support available around the clock through online chat or email, any assistance is within your reach, anytime. This application enables you to transform your e-commerce initiatives into successful customer conversions and retention campaigns.

EcomSend Pop Ups, Email Popups is developed and maintained by Channelwill.

EcomSend Pop Ups, Email Popups has an average rating of 5 out of 5 stars with 8368 reviews from Shopify stores.

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4. Justuno ‑ Email & SMS Pop ups

Justuno ‑ Email & SMS Pop upsJustuno ‑ Email & SMS Pop upsConvert more website traffic into customersJustuno ‑ Email & SMS Pop upsJustuno ‑ Email & SMS Pop upsConvert more website traffic into customers

Free plan available. Free trial available.

Revel in the expertly crafted fusion of conversion marketing and analytics with an all-encompassing suite of tools purpose-built to magnify conversions. This quintessential toolkit equips merchants with a plethora of strategical points of contact for customer engagement, including Ecommerce promotions, pop-ups for email and SMS data capture, and customized website messaging.

Primed to infuse any website with on-point design sensibilities, this toolkit thoughtfully incorporates traffic segmentation capabilities to allow user-friendly and targeted interactions. Anchored by a robust analytics system, it delivers a granular view of your conversion metrics, permitting holistic overviews for strategy formation.

Its crowning glory lies in its potential to craft personalized website experiences that seamlessly trigger user conversion. This not only enhances the user journey but also elevates the efficacy of your outreach efforts, culminating in a high-converting, immersive customer experience.

In a fluid online retail environment, this app emerges as an extremely compelling tool, weaving together all valuable elements needed for conversion-optimization, thereby enabling merchants to attain their marketing and revenue goals with increased efficiency.

Justuno ‑ Email & SMS Pop ups is developed and maintained by Justuno.

Justuno ‑ Email & SMS Pop ups has an average rating of 4.7 out of 5 stars with 2342 reviews from Shopify stores.

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5. Attrac: Bars, Banners, Pop ups

Justuno ‑ Email & SMS Pop upsAttrac: Bars, Banners, Pop upsHigh-converting bars, banners, and popupsJustuno ‑ Email & SMS Pop upsAttrac: Bars, Banners, Pop upsHigh-converting bars, banners, and popups

Free Plan ### Free * 1,500 impressions/mo * Unlimited contacts * 100 new contacts/mo * Announcements, free shipping, countdown, and email signup campaigns * Integrations Plus Plan ### $6.99 / month * 10,000 impressions/mo * Unlimited contacts * 250 new contacts/mo * All in Free plan + * Multi-announcements campaigns 7-day free trial Pro Plan ### $11.99 / month or $119.88/year and save 17% * Unlimited impressions * Unlimited contacts * 500 new contacts/mo * All in Plus plan + * Page & domain targeting * Device targeting * Audience targeting 7-day free trial Max Plan ### $29.99 / month or $239.88/year and save 33% $15 per additional 1,000 contacts * Unlimited impressions * Unlimited contacts * 2,500 new contacts/mo * All in Pro plan + * Scheduling * Advanced analytics 7-day free trial

Streamline your onsite marketing efforts with an all-encompassing solution that combines multiple campaign types into one convenient package. From offer announcements to urgency countdown timers, store notifications, and email capture & SMS subscribe popups, this comprehensive tool has got you covered.

Making the most of discount promotions and free shipping offers has never been easier. Not only does this versatile app allow you to champion your offers visibly, it also supports the growth of your email and SMS marketing lists, widening your customer reach.

The app stands out with its customizability. Tailor every campaign to your brand’s unique aesthetic, creating a cohesive and professional look. Setup is straightforward, ensuring that you can begin bettering your onsite marketing efforts in no time. Operate in confidence, thanks to seamless integration capabilities with renowned platforms including PageFly, Mailchimp, Klaviyo, and Omnisend. A rich feature-set, paired with user-friendly design, makes for a valuable asset in any Shopify merchant’s toolkit.

Attrac: Bars, Banners, Pop ups is developed and maintained by AppHero.

Attrac: Bars, Banners, Pop ups has an average rating of 4.9 out of 5 stars with 642 reviews from Shopify stores.

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We hope you found this guide on the top email capture apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify email capture apps FAQ

Which email capture apps do I need for my Shopify store?

You’ll want to take advantage of the many email capture apps and integrations available to make your Shopify store the best it can be. Every email capture app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify email capture app!

What is the best email capture app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Presidio: Quiz Kit is one of the top Shopify email capture apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify email capture app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many email capture apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many email capture apps are recommended for Shopify?

We recommend including atleast one email capture app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great email capture apps that will help you run your business as smoothly as possible.

Can I build my own custom email capture app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build email capture apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a email capture app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable email capture Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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