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The best loyalty and reward apps for Shopify in 2024

Written by
Adam Sturrock
Published on
June 25, 2024

Shopify, a popular e-commerce platform, hosts a vast array of apps designed to help merchants enhance their online stores. With the ever-increasing competition in the e-commerce industry, building customer loyalty and rewarding repeat purchasers have become paramount for success. In 2024, the use of loyalty and reward apps on Shopify is more crucial than ever to retain customers and drive sales.

Choosing the best loyalty and reward apps for your Shopify store can make a significant difference in customer retention and satisfaction. These apps offer various features such as points systems, VIP programs, referral rewards, and more, all aimed at engaging customers and building lasting relationships with them.

Whether you are a new Shopify merchant looking to establish a loyal customer base or a seasoned seller aiming to boost customer lifetime value, selecting the right loyalty and reward apps is essential. The optimal apps can help you create personalized experiences, incentivize customers to make repeat purchases, and ultimately increase your store's profitability.

In this guide, we will explore the top loyalty and reward apps for Shopify in 2024, catering to a wide range of merchants with diverse needs and goals. From simple points-based systems to advanced loyalty solutions, these apps can empower you to implement effective customer retention strategies and drive sustainable growth for your Shopify store.

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right loyalty and reward apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting loyalty and reward apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify loyalty and reward apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top loyalty and reward app recommendations for Shopify!

#1 Shopify App Award

1. Customer Accounts Concierge

Customer Accounts ConciergeCustomer Accounts ConciergeCustomer DashboardCustomer Accounts ConciergeCustomer Accounts ConciergeCustomer Dashboard

Free plan available. Free trial available.

Take customer interaction to another level with an all-in-one customer dashboard - where ordinary meets extraordinary. Replace your humdrum client account page with a powerhouse featuring a multitude of essential functions, transforming the customer journey.

This tool allows users to integrate loyalty and rewards program, easily reorder items, and even includes an abort order option. But, the benefits don't stop there. Personalize customer engagement with a wishlist feature, facilitating back in stock reminders. Keep clients coming back with the added touch of a custom registration form and uncomplicated social login.

In a rapidly advancing digital marketplace, this app especially shines for B2B and wholesale stores. Simplifying customer interaction has never been easier. The unique plugin system ensures you pay only for what you need. This isn't just an app - it's your ultimate business ally in the eCommerce landscape.

Customer Accounts Concierge is developed and maintained by Froonze Limited.

Customer Accounts Concierge has an average rating of 5 out of 5 stars with 228 reviews from Shopify stores.

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#2 Shopify App Award


is developed and maintained by .

has an average rating of out of 5 stars with reviews from Shopify stores.

Get the app
#3 Shopify App Award

3. Smile: Loyalty & Rewards

Smile: Loyalty & RewardsSmile: Loyalty & RewardsRewards button (loyalty popup) for loyalty member loginSmile: Loyalty & RewardsSmile: Loyalty & RewardsRewards button (loyalty popup) for loyalty member login

Free plan available

Engage more effectively with your customers by leveraging this easy-to-implement loyalty and rewards program. This remarkable tool empowers your business to simplify customer retention efforts, incentivizing repeat purchases through a variety of engaging rewards programs. This application is an exceptional solution for store owners aiming to reduce acquisition costs while simultaneously boosting brand loyalty.

Set up is a breeze with an intuitive, no-code interface that allows you to create a loyalty program in minutes. Integration with your preferred apps is seamless, providing an all-encompassing rewards solution without any unnecessary friction. But this app is not all about simplicity, as it also offers a potent blend of functionality to keep your customers coming back.

Its features extend beyond loyalty rewards, embedding referrals and VIP rewards into your business model, expanding your customer base without straining your resources. Need expert advice? Rely on the in-house team on standby to provide technical support or advise on best practices tailored to your business needs. Empower your business growth with a comprehensive rewards solution that isn’t just packed with features, but also designed to drive revenue with repeat sales.

Smile: Loyalty & Rewards is developed and maintained by

Smile: Loyalty & Rewards has an average rating of 4.9 out of 5 stars with 6111 reviews from Shopify stores.

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4. UpPromote Affiliate Marketing

UpPromote Affiliate MarketingUpPromote Affiliate MarketingLoyalty & rewards let customer refer friendsUpPromote Affiliate MarketingUpPromote Affiliate MarketingLoyalty & rewards let customer refer friends

Free plan available. Free trial available.

Dive into a world of efficient influencer marketing and referral programs with a successful affiliate solution that is capturing the hearts and gaining the trust of brands globally through authentic testimonials. Loved by users around the world for its seamless setup, this application provides comprehensive tools for your affiliate marketing, including flexible commission options, automatized coupons, and affiliate links.

Take advantage of an expert-approved avenue that assists merchants in amplifying customer loyalty by constructing a robust referral and rewards program, encouraging collaborative ventures with customers. Rest assured, an exceptional support team stands ready to assist, day or night, ensuring a hassle-free experience for Shopify merchants. The functionalities of the application are tailored to streamline operations and boost revenue generation by driving high-quality referral traffic and cultivating long-lasting customer relationships.

This application intelligently combines contemporary marketing strategies to leverage word-of-mouth advertising and advocate marketing, thereby streamlining customer acquisition and retention. Catering to the modern merchant, this app seamlessly aligns with your marketing ecosystem, making it an indispensable part of your digital toolkit.

UpPromote Affiliate Marketing is developed and maintained by Secomapp.

UpPromote Affiliate Marketing has an average rating of 4.9 out of 5 stars with 3476 reviews from Shopify stores.

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5. Growave: Loyalty & Wishlist +

UpPromote Affiliate MarketingGrowave: Loyalty & Wishlist +Growave's Loyalty program and rewards for Shopify storesUpPromote Affiliate MarketingGrowave: Loyalty & Wishlist +Growave's Loyalty program and rewards for Shopify stores

Free plan available. Free trial available.

Streamline your eCommerce operations with this all-encompassing solution. It incorporates efficiency and flexibility, combining an array of functionalities that are typically scattered across multiple apps into one comprehensive platform. This not only cuts down on costs but also ensures smooth interoperability of all features, thereby driving conversions and boosting your store's performance.

Specifically designed for the Shopify ecosystem, this application offers an extensive range of customization options that complement any theme. Without the need for code intervention, manage all features effortlessly from a unified dashboard. Whether you're selling domestically or venturing into cross-border commerce, the multi-lingual feature ensures a seamless user experience.

Personalized real-time analytics give accurate insights into the performance of your store, enabling informed decision-making. And, if any difficulties arise, rest assured with 24/7 world-class support just a click away. Unlock a transformational journey for your Shopify store with this ingenious and meticulously crafted application.

Growave: Loyalty & Wishlist + is developed and maintained by Growave.

Growave: Loyalty & Wishlist + has an average rating of 4.8 out of 5 stars with 2072 reviews from Shopify stores.

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We hope you found this guide on the top loyalty and reward apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify loyalty and reward apps FAQ

Which loyalty and reward apps do I need for my Shopify store?

You’ll want to take advantage of the many loyalty and reward apps and integrations available to make your Shopify store the best it can be. Every loyalty and reward app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify loyalty and reward app!

What is the best loyalty and reward app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Customer Accounts Concierge is one of the top Shopify loyalty and reward apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify loyalty and reward app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many loyalty and reward apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many loyalty and reward apps are recommended for Shopify?

We recommend including atleast one loyalty and reward app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great loyalty and reward apps that will help you run your business as smoothly as possible.

Can I build my own custom loyalty and reward app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build loyalty and reward apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a loyalty and reward app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable loyalty and reward Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!


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