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The best marketing apps for Shopify in 2024

Written by
Adam Sturrock
Published on
June 20, 2024

Shopify is a popular e-commerce platform with a vast user base, catering to a wide range of merchants from various industries. With the ever-evolving digital marketing trends, having the right marketing apps can make a significant difference in the success of a Shopify store. In the competitive online market of 2024, utilizing effective marketing tools is essential to stand out and attract customers.

Given the plethora of marketing apps available on the Shopify marketplace, selecting the ones that best suit your business needs can be a daunting task. The right marketing apps can help drive traffic, increase conversions, and boost overall revenue for your online store. Whether you are a novice seller or a seasoned entrepreneur, having access to the best marketing apps can give you a competitive edge in the fast-paced e-commerce landscape.

This comprehensive guide is designed to assist Shopify merchants in identifying the top marketing apps that can propel their businesses to new heights in 2024. From email marketing and social media tools to SEO optimization and affiliate programs, the right marketing apps can streamline your marketing efforts and help you achieve your business goals.

Join us as we explore the best marketing apps for Shopify in 2024, and discover how these powerful tools can revolutionize the way you promote and grow your online store.

#1 Shopify App Award

1. Spin To Win by Secomapp

Spin To Win by SecomappSpin To Win by Secomappspin on frontendSpin To Win by SecomappSpin To Win by Secomappspin on frontend

Free plan available. Free trial available.

Unlock the potential of customer engagement with an interactive pop-up solution designed to captivate and convert. This app transforms your website into a gamified experience, allowing visitors to spin for exclusive offers and promotions. Crafting custom pop-ups is simple, enabling quick deployment that encourages customer interaction without disrupting their shopping journey. The gamified element not only captures attention but also significantly improves email list growth, acting as a catalyst for repeat business. Incorporate unique prizes and tailor the experience to reflect your brand, enhancing loyalty and keeping your audience coming back for more. All features are user-friendly, prompting fast setup and integration within minutes, with no coding required. Maximize your outreach through creative giveaways and enhance your marketing strategy with tools that are as effective as they are engaging. Transform the customer experience and drive sales with an appealing and interactive approach.

Spin To Win by Secomapp is developed and maintained by Secomapp.

Spin To Win by Secomapp has an average rating of 4.5 out of 5 stars with 1214 reviews from Shopify stores.

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#2 Shopify App Award

2. Zotabox Social Sharing Buttons

Zotabox Social Sharing ButtonsZotabox Social Sharing ButtonsDisplay OptionsZotabox Social Sharing ButtonsZotabox Social Sharing ButtonsDisplay Options

Free

  • Harness the power of social platforms with customizable sharing and messaging options directly on your online store. Utilizing professional social icons makes integration seamless, creating an inviting experience for visitors.
  • Facilitate easy access to numerous popular social networks, including Facebook, Twitter, Pinterest, and LinkedIn, among others—over 20 platforms are supported, ensuring comprehensive coverage for diverse audience engagement.
  • Enhance customer interaction with social messaging options, connecting through services like WhatsApp, Messenger, and Snapchat. Integrating QR codes adds a modern touch, allowing quick access for users on the go.
  • Designed to increase social shares and followers, this solution transforms visitors into active participants, amplifying the reach of your brand. Simple setup and ongoing updates mean your store remains in tune with the latest social trends.

Zotabox Social Sharing Buttons is developed and maintained by Zotabox.

Zotabox Social Sharing Buttons has an average rating of 4.8 out of 5 stars with 601 reviews from Shopify stores.

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#3 Shopify App Award

3. Messenger Chatbot Marketing

Messenger Chatbot MarketingMessenger Chatbot MarketingAuto chat and sales bot on Facebook MessengerMessenger Chatbot MarketingMessenger Chatbot MarketingAuto chat and sales bot on Facebook Messenger

Free plan available. Free trial available.

Revolutionize customer interaction with a smart Messenger tool designed for e-commerce success. This application streamlines communication by automatically addressing frequently asked questions, including payment inquiries, shipping details, return policies, and order tracking. With this tool, your customers receive instant responses, significantly reducing response times and increasing satisfaction.
Enhance customer experience by providing a seamless chat interface that operates around the clock. This solution not only alleviates the burden on support teams but also drives engagement through a more personalized approach. Leverage the power of Messenger to ensure that your customers feel valued and well-informed at every step of their shopping journey.
Take advantage of intelligent automation designed to foster relationships and build trust. By answering common queries swiftly, your business can maintain its reputation for exceptional customer service while freeing up resources for more complex issues.

Messenger Chatbot Marketing is developed and maintained by Akohub.

Messenger Chatbot Marketing has an average rating of 5 out of 5 stars with 4 reviews from Shopify stores.

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4. A Product Finder Quiz

A Product Finder QuizA Product Finder QuizYour HomeA Product Finder QuizA Product Finder QuizYour Home

From $30/month. Free trial available.

A personalized shopping experience is crucial in today’s competitive market. This app transforms the way customers interact with products by providing tailored recommendations through engaging quizzes. By converting browsers into buyers, it streamlines the sales funnel efficiently.

The tool not only facilitates product discovery but also helps in recovering abandoned carts. Customers receive their quiz results via email, encouraging them to finalize their purchases when they're ready. This approach effectively reduces missed sales opportunities.

Moreover, it aids in audience engagement by creating a mailing list from quiz participants. Merchants can segment leads based on responses, enabling targeted follow-up campaigns for increased conversion rates. Access valuable insights into customer preferences and behavior, ensuring a more effective marketing strategy.

Transform casual visitors into loyal customers instantly, making the shopping journey as seamless as possible.

A Product Finder Quiz is developed and maintained by Pickzen.

A Product Finder Quiz has an average rating of 3 out of 5 stars with 1 reviews from Shopify stores.

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5. Auto Promotion

A Product Finder QuizAuto PromotionApply discount rule to hundreds of products with one clickA Product Finder QuizAuto PromotionApply discount rule to hundreds of products with one click

Free plan available. Free trial available.

Looking to elevate promotional strategies? This app revolutionizes the way promotions are approached by using data-driven insights to identify which products deserve the spotlight. By analyzing inventory performance, the tool pinpoints under-performing items in both quantity and value. Promotions can be effortlessly scheduled for these selected products, allowing for targeted marketing that reflects demand and inventory trends. The ability to manage promotions at scale—from individual items to bulk selections—ensures flexibility in pricing and strategy. The Advanced Plan unlocks specialized inventory analysis, offering a deeper dive into your merchandise performance. With user-friendly scheduling features integrated with inventory management, making informed promotional decisions has never been easier.

Identify and promote slow-selling items.

Streamline promotion scheduling.

Utilize data-driven inventory analysis for effective marketing.

Auto Promotion is developed and maintained by atomdot.

Auto Promotion has an average rating of 5 out of 5 stars with 1 reviews from Shopify stores.

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We hope you found this guide on the top marketing apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify marketing apps FAQ

Which marketing apps do I need for my Shopify store?

You’ll want to take advantage of the many marketing apps and integrations available to make your Shopify store the best it can be. Every marketing app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify marketing app!

What is the best marketing app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Spin To Win by Secomapp is one of the top Shopify marketing apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify marketing app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many marketing apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many marketing apps are recommended for Shopify?

We recommend including atleast one marketing app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great marketing apps that will help you run your business as smoothly as possible.

Can I build my own custom marketing app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build marketing apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a marketing app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable marketing Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

Contents

Shopify apps you might like

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Promi

Promi AI‑powered Discounts

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5
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Free plan available. $14.99 / month +1% of revenue on which a Promi-created discount is applied. 7-day free trial available.
Maximize discount effectiveness with personalized offers that optimize inventory sales while enhancing customer experience.