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The best marketing apps for Shopify in 2024

Written by
Adam Sturrock
Published on
June 20, 2024

Shopify is a popular e-commerce platform with a vast user base, catering to a wide range of merchants from various industries. With the ever-evolving digital marketing trends, having the right marketing apps can make a significant difference in the success of a Shopify store. In the competitive online market of 2024, utilizing effective marketing tools is essential to stand out and attract customers.

Given the plethora of marketing apps available on the Shopify marketplace, selecting the ones that best suit your business needs can be a daunting task. The right marketing apps can help drive traffic, increase conversions, and boost overall revenue for your online store. Whether you are a novice seller or a seasoned entrepreneur, having access to the best marketing apps can give you a competitive edge in the fast-paced e-commerce landscape.

This comprehensive guide is designed to assist Shopify merchants in identifying the top marketing apps that can propel their businesses to new heights in 2024. From email marketing and social media tools to SEO optimization and affiliate programs, the right marketing apps can streamline your marketing efforts and help you achieve your business goals.

Join us as we explore the best marketing apps for Shopify in 2024, and discover how these powerful tools can revolutionize the way you promote and grow your online store.

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right marketing apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting marketing apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify marketing apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top marketing app recommendations for Shopify!

#1 Shopify App Award

1. Spin To Win by Secomapp

Spin To Win by SecomappSpin To Win by Secomappspin on frontendSpin To Win by SecomappSpin To Win by Secomappspin on frontend

Free plan available. Free trial available.

Engage your customers and vitalize your online store with a thrilling and highly interactive tool that magnetically holds visitors on your site. Offering a gamified approach to email list building and customer retention, it helps you foster a sense of excitement and reward among customers, thereby encouraging repeat visits and purchases.

It's as easy as a twist of the wrist. Create captivating pop-ups within mere minutes. But this tool is not just about immediate engagement - it's about long-term loyalty. It keeps customers coming back by delivering unique offers and bonuses that they can't resist. Imagine the joy your customers will feel as the spinner lands on a discount - and the loyalty that this simple, gamified interaction can inspire.

But the real power of this tool lies in its ability to help you strategically grow your email list. Each spin is an opportunity to capture visitor information, allowing you to build a robust marketing database that is sure to fuel your future sales campaigns. Step into a seamless experience that perfectly marries fun and functionality, boosting your customer interaction, increasing sales, and enhancing customer loyalty.

Spin To Win by Secomapp is developed and maintained by Secomapp.

Spin To Win by Secomapp has an average rating of 4.5 out of 5 stars with 1214 reviews from Shopify stores.

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#2 Shopify App Award

2. Social Media Icons

Social Media IconsSocial Media IconsDisplay OptionsSocial Media IconsSocial Media IconsDisplay Options

From $12.99/month. Free trial available.

Enhance your website's social media presence with an app that easily integrates social sharing and messaging buttons. Create a seamless social experience for your customers while growing your social media followers and engagement. This tool is a powerful bridge that connects your store to over 20 social media platforms including Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube, Blogger, and Tumblr.

Capture the benefits of the rising popularity of social messaging platforms and QR codes with in-built quick-responsive functionality. Bond better with your audience through popular platforms like Snapchat, WhatsApp, Messenger, Viber, Line, and Telegram. Meant for businesses seeking robust social media integration, this tool lets you customize your social icons to match your website's aesthetics and brand.

This app offers more than just link-sharing functionality. It encourages broader social media interaction and user engagement that ultimately amplifies your social footprint. With regular updates and added platforms, you get the freshest possible social media toolkit at your disposal for ongoing connection and communication.

Expand your social circles, generate additional web traffic, and harness the collective power of social media with this user-friendly and highly effective tool. Elevate your Shopify store to new heights of social connectivity and interaction and watch your online community grow exponentially.

Social Media Icons is developed and maintained by Zotabox.

Social Media Icons has an average rating of 4.8 out of 5 stars with 595 reviews from Shopify stores.

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#3 Shopify App Award

3. Messenger Chatbot Marketing

Messenger Chatbot MarketingMessenger Chatbot MarketingAuto chat and sales bot on Facebook MessengerMessenger Chatbot MarketingMessenger Chatbot MarketingAuto chat and sales bot on Facebook Messenger

Free plan available. Free trial available.

Elevate your Shopify customer service experience with a clever ally - a welcome Chatbot that caters to potential customer inquiries. Acting like a knowledgeable and tireless assistant, the Chatbot dutifully assists shoppers by guiding them via Messenger and providing the answers to FAQs such as payment procedures, shipping details, return policies, and order statuses.

This smart tool entirely transforms the notion of customer support, rendering time constraints obsolete. Your customers won’t be left waiting for hours to get their questions answered. Instead, they're served with instant, accurate responses, improving their shopping experience and boosting customer satisfaction levels.

With this innovative app, merchants can love the direct approach to managing customer concerns, building strong and trustful customer relationships, and ultimately rocketing sales. Immerse your customers in the fluidity of conversational commerce, offering an effective, tech-savvy, and 24/7 customer service solution to your Shopify store.

Enrich your online store capabilities with this reliable sidekick that opens up a new realm of customer interaction, making this useful tool an essential addition to your inventory. Remember, excellent customer service is essential to a thriving business - upgrade your communication strategy today with a cutting-edge, time-saving tool that puts customers first.

Messenger Chatbot Marketing is developed and maintained by Akohub.

Messenger Chatbot Marketing has an average rating of 5 out of 5 stars with 4 reviews from Shopify stores.

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4. A Product Finder Quiz

A Product Finder QuizA Product Finder QuizYour HomeA Product Finder QuizA Product Finder QuizYour Home

From $30/month. Free trial available.

Transform the shopping experience in your online storefront with this intuitive Product Finder Quiz app. This utility not only streamlines the buyer's journey but also acts as a virtual sales assistant catering to each shopper's unique preferences.

Subtly guide your customers to their ideal products, cultivating higher conversion rates and fostering repeat business. Use personalized product recommendations as a tool to compel your customers' decision-making process and stimulate sales growth.

The power of this app lies in its cart recovery capability. It provides potential buyers with a soft-touch restart of their purchase journey by enabling you to send quiz results via email. This keeps your products at the forefront of their mind, encouraging them to complete an unfinished purchase later.

This versatile tool actively assists in audience growth by utilizing the quiz results to fuel your mailing list. Detailed response-based segmentation allows for the execution of highly-targeted email campaigns, sure to resonate with your various customer groups.

Consider this Product Finder Quiz your virtual storefront salesperson. Supremely efficient and never off-duty, it's ready to convert curious browsers into motivated buyers and secure consistent revenue growth.

A Product Finder Quiz is developed and maintained by Pickzen.

A Product Finder Quiz has an average rating of 3 out of 5 stars with 1 reviews from Shopify stores.

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5. Auto Promotion

A Product Finder QuizAuto PromotionApply discount rule to hundreds of products with one clickA Product Finder QuizAuto PromotionApply discount rule to hundreds of products with one click

Free plan available. Free trial available.

Streamline your promotional strategies with this intelligent tool designed for swift product promotion scheduling. With an interactive blend of smart inventory analysis and customizable promo plans, the app provides a well-lit path to successful product marketing. The intuitive interface makes scheduling campaigns a breeze, offering flexible pricing options for bulk or individual items.

With this tool, you're not just scheduling promotions. You're making informed decisions driven by data. Utilize the Advanced Plan to tap into a comprehensive inventory analysis feature, discreetly pinpointing slow-moving items both in quantity and value. Once identified, quick and seamless promotional campaigns can be created, assisting in turning slow sellers into hot commodities.

A key feature of this app is its ability to analyze your collection and spot underperforming gems. Embrace the opportunity to strategically promote overlooked stock, rebalancing your sales dynamics, while ensuring every item in your inventory gets the spotlight it deserves. The app's core is all about smart functionality, allowing you to optimize your promotional campaigns effectively and increase the overall performance of your store.

Auto Promotion is developed and maintained by atomdot.

Auto Promotion has an average rating of 5 out of 5 stars with 1 reviews from Shopify stores.

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We hope you found this guide on the top marketing apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify marketing apps FAQ

Which marketing apps do I need for my Shopify store?

You’ll want to take advantage of the many marketing apps and integrations available to make your Shopify store the best it can be. Every marketing app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify marketing app!

What is the best marketing app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Spin To Win by Secomapp is one of the top Shopify marketing apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify marketing app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many marketing apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many marketing apps are recommended for Shopify?

We recommend including atleast one marketing app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great marketing apps that will help you run your business as smoothly as possible.

Can I build my own custom marketing app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build marketing apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a marketing app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable marketing Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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