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The best marketing analytics apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify is a popular platform for e-commerce businesses, with a vast array of tools and apps to help merchants optimize their stores for success. In the fast-paced and competitive world of e-commerce, having access to the best marketing analytics apps can make a significant difference in understanding customer behavior, optimizing marketing strategies, and ultimately driving sales.

As we look ahead to 2024, it's crucial for Shopify merchants to stay ahead of the curve by leveraging the most effective marketing analytics apps available. These apps can provide valuable insights into key metrics, customer trends, and marketing campaign performance, empowering merchants to make data-driven decisions that boost their bottom line.

Whether you're a small business looking to increase conversions or a large enterprise aiming to refine your marketing strategies, choosing the right marketing analytics apps can be a game-changer for your Shopify store. With countless options to choose from, selecting the best apps that align with your specific business goals and objectives is essential for driving growth and staying competitive in the ever-evolving e-commerce landscape.

In this guide, we'll explore some of the best marketing analytics apps for Shopify in 2024, designed to help merchants supercharge their marketing efforts, gain valuable insights, and achieve long-term success in the dynamic world of online retail.

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right marketing analytics apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting marketing analytics apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify marketing analytics apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top marketing analytics app recommendations for Shopify!

#1 Shopify App Award

1. Mailchimp: Email & SMS

Mailchimp: Email & SMSMailchimp: Email & SMSiPhone displaying SMS with discount code reminderMailchimp: Email & SMSMailchimp: Email & SMSiPhone displaying SMS with discount code reminder

Free plan available

Stay connected with your customer base and make email marketing effortless with this robust app. With precision-targeted emailing capabilities, it's never been easier to reach the right audience at the right time.

Distinguish your brand from competitors by utilizing the built-in insights tool to effectively inform your marketing strategy. These indispensable insights will enhance your understanding of customer behavior and preferences, thus allowing for more personalized and impactful email campaigns.

The powerful in-app CRM bridges the gap between marketing and sales, providing a unified platform for managing customer relationships. It allows you to track customer interactions across multiple channels all in one place, ensuring a streamlined and effective approach to customer relationship management.

Experience the ease of integrating with both your Shopify online store and POS. With seamless synchronization, you can swiftly manage your email marketing campaigns directly from your Shopify dashboard. This integration simplifies the process of list building and segmentation, helping you to rapidly scale up your business.

Start your journey to accelerated growth today. Embrace the power of precision-targeted emails, invaluable insights, and an all-encompassing CRM with this all-in-one email marketing solution.

Mailchimp: Email & SMS is developed and maintained by Mailchimp.

Mailchimp: Email & SMS has an average rating of 3.2 out of 5 stars with 541 reviews from Shopify stores.

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#2 Shopify App Award

2. Facebook Pixel & API ‑ Pixelio

Facebook Pixel & API ‑ PixelioFacebook Pixel & API ‑ PixelioFacebook Pixel ad manager business account dashboard multipleFacebook Pixel & API ‑ PixelioFacebook Pixel & API ‑ PixelioFacebook Pixel ad manager business account dashboard multiple

$8.99/month. Free trial available.

Supercharge your Shopify store's marketing efforts with an app that allows seamless tracking and synchronization of multiple Facebook Pixels. Redefine your conversion strategy with this powerful tool designed to install Meta Pixel codes with precision. Specifically tailored for non-technical users, embrace the potential of effectively utilized pixels for high conversion rates and business growth.

Dive into the world of advanced Facebook and Instagram advertising. This app backend meticulously records every pixel event, augmenting your ad optimization opportunities across various social media platforms. Enhance your digital marketing strategy by gaining a deeper understanding of your ads’ performance, ensuring your expenditure returns maximum impact.

Flexibility is the key, and all Shopify themes are fully fulfilled by this app. Its comprehensive integration ensures valuable sales data won’t go amiss, even those outside of the Shopify environment. The promise of never missing a sale resonates as a strong value proposition for all Shopify merchants aiming to push their store's performance to its potential limit.

Facebook Pixel & API ‑ Pixelio is developed and maintained by Royal Apps.

Facebook Pixel & API ‑ Pixelio has an average rating of 4.9 out of 5 stars with 108 reviews from Shopify stores.

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#3 Shopify App Award

3. Attribuly Marketing Analytics

Attribuly Marketing AnalyticsAttribuly Marketing AnalyticsGoogle Facebook Tiktok ads and influencer attributionAttribuly Marketing AnalyticsAttribuly Marketing AnalyticsGoogle Facebook Tiktok ads and influencer attribution

Free plan available. Free trial available.

Unlock the ultimate comprehension of customer behaviors and ensure optimal marketing strategies with a top-tier conversion tracking and attribution tool. This robust solution stands out sharply against standard Ad platforms and analytics which often misrepresent data, in turn, impacting business growth negatively.

This impressive tool trounces these issues, overhauling your tracking with prime first-party cookie and data integrations. With the unprecedented accuracy it delivers, merchants will see a significant shrink in their 'unknown traffic', unveiling a clear vision of customer pathways instead.

Go beyond the surface level and dive deep into your precise customer data. In doing so, unravel the mysteries of your customers' buying habits. Applying this knowledge, seize the chance to revise and enhance marketing campaigns for better alignment with customer needs.

The pay-off is immense. With such insightful data and optimized strategies, expect an impressive upward surge in your Return on Ad Spend (ROAS) - as much as a 20% increase. Clear, comprehensive, and crucial, this tool is a strategic necessity for any marketer aiming for untethered growth.

Attribuly Marketing Analytics is developed and maintained by Attribuly.

Attribuly Marketing Analytics has an average rating of 4.4 out of 5 stars with 222 reviews from Shopify stores.

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4. OmniTrack Facebook Pixel

OmniTrack Facebook PixelOmniTrack Facebook PixelSmart Facebook multi-Pixel for ads optimization on ShopifyOmniTrack Facebook PixelOmniTrack Facebook PixelSmart Facebook multi-Pixel for ads optimization on Shopify

From $19.99/month. Free trial available.

Experience a seamless tracking solution that is no longer reserved for top-tier brands with this high-precision application distinctly designed for Facebook Pixel integration. Through advanced server-side tracking, this tool mitigates challenges associated with iOS 14+ tracking issues and turbocharges your Facebook Algorithm with a reliable and in-depth data pool, effectively increasing your advertising return-on-ad spend (ROAS).

Completely code-free, this application empowers you to install multiple pixels, effortlessly, within mere minutes. Enjoy the all-encompassing utility of multi-channel integration, which allows for seamless cooperation between the Meta Pixel (formerly Facebook Pixel), TikTok Pixel and Google Ads in one cohesive, user-friendly platform.

Noteworthy for its simplicity, this application does not require advanced tech skills but still grants the highest level of accuracy and versatility for all your tracking needs. Harness the power of precise, server-side data and benefit from a robust tracking ecosystem that fuels your advertisement campaigns, optimizes your return on ad spend, and boosts your eCommerce sales performance.

OmniTrack Facebook Pixel is developed and maintained by Rto.ai.

OmniTrack Facebook Pixel has an average rating of 4.8 out of 5 stars with 31 reviews from Shopify stores.

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5. Theme Scientist A/B Testing

OmniTrack Facebook PixelTheme Scientist A/B TestingTest product attributes and imagesOmniTrack Facebook PixelTheme Scientist A/B TestingTest product attributes and images

Free plan available. Free trial available.

Unravel the mystery of customer conversions with an accomplished solution that harnesses the power of A/B testing for your Shopify storefront. Your quest for increased sales reaches a new horizon with insights gathered from our discerning A/B test feature. Experiment with elements of your theme or product details and obtain comprehensive data reports that indisputably guide your store's enhancement journey.

Make impactful modifications to your store's theme and product images by testing and measuring their effectiveness on your target audience. Arm yourself with the requisite intelligence to implement changes that resonate and significantly improve your sales. It's time to outsmart ambiguity and nurture a store environment that your customers appreciate and respond positively to.

Explore the thrill of control with our AI-powered scheduler, designed to precisely time your updates. This empowering feature gives you the advantage of regulating customer experience at your convenience. Master your conversion rates, optimize customer interactions and feel the pulse of your store's performance like never before.

Theme Scientist A/B Testing is developed and maintained by PreviewX.

Theme Scientist A/B Testing has an average rating of 2.8 out of 5 stars with 15 reviews from Shopify stores.

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We hope you found this guide on the top marketing analytics apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify marketing analytics apps FAQ

Which marketing analytics apps do I need for my Shopify store?

You’ll want to take advantage of the many marketing analytics apps and integrations available to make your Shopify store the best it can be. Every marketing analytics app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify marketing analytics app!

What is the best marketing analytics app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Mailchimp: Email & SMS is one of the top Shopify marketing analytics apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify marketing analytics app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many marketing analytics apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many marketing analytics apps are recommended for Shopify?

We recommend including atleast one marketing analytics app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great marketing analytics apps that will help you run your business as smoothly as possible.

Can I build my own custom marketing analytics app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build marketing analytics apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a marketing analytics app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable marketing analytics Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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