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The best product variant apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify hosts a vast array of apps designed to enhance and streamline the operations of e-commerce stores, catering to over 2 million active users globally. Whether you're a budding entrepreneur starting your first online store or an established brand looking to expand, Shopify offers a range of tools to meet your business needs.

When it comes to managing product variants on your Shopify store, having the right apps at your disposal can make a world of difference. Product variant apps are essential for organizing and displaying different options such as sizes, colors, and styles, providing a seamless shopping experience for your customers.

With the myriad of product variant apps available on the platform, choosing the best ones for your Shopify store can be a game-changer in terms of optimizing your store's functionality and boosting sales. The right product variant apps can help you easily showcase your product variations, simplify inventory management, and improve overall user experience.

From simple and user-friendly apps ideal for beginners to more advanced solutions tailored for larger businesses, the selection of product variant apps for Shopify is vast and varied. Whether you're looking to streamline your store's backend processes or create a more engaging shopping experience, investing in the right product variant apps is key to staying ahead in the competitive e-commerce landscape.

In this guide, we'll explore some of the best product variant apps available for Shopify in 2024, highlighting their key features and benefits to help you make an informed decision for your online store.

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right product variant apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting product variant apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify product variant apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top product variant app recommendations for Shopify!

#1 Shopify App Award

1. Infinite Options

Infinite OptionsInfinite OptionsAdd custom fields to any productInfinite OptionsInfinite OptionsAdd custom fields to any product

$12.99/month. Free trial available.

Are you seeking a more personalized shopping experience for your customers? Enhance your store with a versatile app that offers an abundance of product customization features. This app empowers merchants by presenting shoppers with extensive product variants and multiple selection options - drop-down menus, color and image swatches, and radio buttons, all aimed at facilitating a streamlined buying experience.

Not just limited to product customization, the app expands its utility by enabling add-on products to your primary selections. Easily manage added services like gift wrapping charges or rush processing surcharges by embedding them within your product options. Unleash the convenience of choice, speed, and personalization, all within a single platform, making your store a one-stop solution for multi-variant and customizable products.

This comprehensive app offers a constructive solution, efficiently catering to different customer requirements. By bridging the gap between your product offerings and customer preferences, it helps to streamline the shopping process, leading to increased customer satisfaction and, in turn, higher sales. With this tool at your fingertips, prepare to revolutionize your Shopify store and take customer engagement to new heights!

Infinite Options is developed and maintained by ShopPad Inc..

Infinite Options has an average rating of 4.8 out of 5 stars with 3930 reviews from Shopify stores.

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#2 Shopify App Award

2. King Product Options & Variant

King Product Options & VariantKing Product Options & VariantallKing Product Options & VariantKing Product Options & Variantall

Price: Free

Simplify and enhance your online shopping experience by utilizing an app that facilitates unlimited product options to savvy merchants. This diadem in the world of digital commerce equips online stores with powerful features, vital in driving sales, and streamlining business operations.

This tool exceptionally supports compatibility with drawer carts and 'Buy Now' buttons, a functionality aimed to expand upon your enterprise's e-commerce capabilities. The refined compatibility ensures a smooth buying process, merging consumer's desires with seamless shopping functionality. Truly a gem in customer/merchant interaction.

With its infinite product opportunities, this application paves the way in tailoring the online shopping experience, enabling merchants to provide detailed, custom product options. An impressive offering of adaptability and usefulness that increases conversion rates while ensuring customer satisfaction.

To sum it up, this software goes beyond being just an instrument. It is an all-in-one solution, an ideal companion in the ever-changing landscape of e-commerce, providing comprehensive and flexible strategies to stay at the top of your game. Embrace the journey of online selling, and wield this tool to create an epitome of sustainable e-commerce.

King Product Options & Variant is developed and maintained by Best.

King Product Options & Variant has an average rating of 4.8 out of 5 stars with 749 reviews from Shopify stores.

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#3 Shopify App Award

3. Variant Option Product Options

Variant Option Product OptionsVariant Option Product OptionsShopify product options app, Infinite optionsVariant Option Product OptionsVariant Option Product OptionsShopify product options app, Infinite options

Free plan available. Free trial available.

Experience full control over your product options with a comprehensive app that caters to all your needs, from color swatches to file uploads. This app allows you to add unlimited options to your products while managing thousands of product variations effortlessly. It serves as a powerful product configurator, ideal for bulk variant operations, and ensures your variants are handled with precision.

Explore beyond simple color variants with features such as image swatches, custom text boxes, and advanced functionalities including the ability to integrate price add-ons or include product engraving. Tailor your products in infinite ways, perfect for shops with extensive customization needs.

The promising Multi-Select feature streamlines your variant selection process, empowering your customers to make choices that align with their preferences. Make your product listings more interactive with the integrated custom tool, optimal for businesses offering personalized prints.

Specifically designed to boost customer experience, the app not only offers a versatile variant picker but also incorporates conditional logic, quickly adapting to user interactions. Master the solution to price management with its effective Price Increases feature. The text boxes function brings a whole new dimension, broadening your offering to text-based products.

Addressing the complexities of ecommerce, this app ensures you can confidently handle different product variations including color swatch or text field selections. It stands as a one-stop solution to your product customization needs.

Variant Option Product Options is developed and maintained by Relentless Apps.

Variant Option Product Options has an average rating of 4.6 out of 5 stars with 1016 reviews from Shopify stores.

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4. Globo Product Options, Variant

Globo Product Options, VariantGlobo Product Options, VariantAdd-on PriceGlobo Product Options, VariantGlobo Product Options, VariantAdd-on Price

Free plan available. Free trial available.

Achieve limitless potential for product customization with a superior tool that bypasses Shopify's 100 variant cap. This power-packed app helps in the creation of endless product options, empowering businesses and thrilling customers alike. Experience heightened sales as customers gravitate towards the alluring opportunity to personalize their products.

This solution deftly enables shoppers to craft their own unique products, rooted in their individual tastes and preferences. By offering this added level of flexibility, businesses stand to encourage customer satisfaction and loyalty, as shoppers delight in the prospect of customized creations.

The ability to tie specific option sets to relevant products intensifies the efficiency of this feature, enhancing customer experience further. Regardless of the industry – whether fashion, home goods, or tech accessories – this function proves beneficial for a diverse range of product catalogues.

Happy customers equal increased revenue. Encourage shoppers to invest that little bit extra for a personally customized product. Help them attain maximum satisfaction by owning a product that speaks to their true desires and individuality, and watch as your sale figures compellingly ascend in the process.

Globo Product Options, Variant is developed and maintained by Globo.

Globo Product Options, Variant has an average rating of 4.8 out of 5 stars with 2144 reviews from Shopify stores.

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5. Product Options & Customizer

Globo Product Options, VariantProduct Options & CustomizerBoost AOV with a robust product options Shopify appGlobo Product Options, VariantProduct Options & CustomizerBoost AOV with a robust product options Shopify app

Free plan available. Free trial available. Free Plan: Product options on 1 product only. The original Product Customizer app, since 2012 Basic Customizer: $14.90 / month. Unlimited Product Options, Unlimited Variants Options, 10+ field types, File Upload & more, Color Swatch & Image swatch, BULK APPLY OPTION SETS. 14-day free trial Premium Customizer: $29.90 / month. Unlimited Product Options, Unlimited Variants Options, 10+ field types, File Upload, Color Swatch, Image swatch, CONDITIONAL LOGIC, PRICING ADD-ON. 14-day free trial Premium Plus +: $49.90 / month. Unlimited Product Options, Unlimited Variants Options, 10+ field types, File Upload, swatches + LIVE ONBOARDING SUPPORT, DEDICATED SUCCESS MGR. 14-day free trial

Redefine your eCommerce experience with a sophisticated customization tool that enables virtually limitless product options. Whether it's the fine details of a jewelry engraving or the choice of texture on a garment, this app was designed with granularity in mind, inspiring enriched customer journeys and interaction.

This tool not only injects a personal touch into your customers' shopping experience but seamlessly integrates with the core attributes of your products. It surpasses the conventional, offering infinite product variant possibilities such as Color Swatches and File Uploads.

But it doesn't just stop at personalizations. This application understands the intrinsic value of customization. Hence, it cleverly allows merchants to up-charge for custom options. This inventive approach towards personalization not only brings customers closer to your brand but also unlocks new and exciting revenue streams.

Product Options & Customizer is developed and maintained by Product Customizer.

Product Options & Customizer has an average rating of 4.8 out of 5 stars with 1699 reviews from Shopify stores.

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We hope you found this guide on the top product variant apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify product variant apps FAQ

Which product variant apps do I need for my Shopify store?

You’ll want to take advantage of the many product variant apps and integrations available to make your Shopify store the best it can be. Every product variant app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify product variant app!

What is the best product variant app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Infinite Options is one of the top Shopify product variant apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify product variant app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many product variant apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many product variant apps are recommended for Shopify?

We recommend including atleast one product variant app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great product variant apps that will help you run your business as smoothly as possible.

Can I build my own custom product variant app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build product variant apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a product variant app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable product variant Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

Contents

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