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The best retargeting ad apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify hosts a vast array of apps designed to enhance the marketing efforts of online stores. With the ever-increasing competition in the e-commerce arena, retargeting ad apps have become indispensable tools for Shopify merchants in 2024. These apps are instrumental in reaching potential customers who have shown interest in products but have not made a purchase yet.

Retargeting ad apps empower Shopify store owners to reconnect with visitors who have browsed their store and viewed specific products. By displaying targeted ads to these potential customers as they browse other websites or social media platforms, merchants can significantly increase their chances of converting these leads into paying customers.

Choosing the best retargeting ad apps for Shopify is crucial for maximizing ad effectiveness, optimizing ad spend, and ultimately boosting sales and revenue. The right retargeting ad apps can help Shopify store owners create personalized and strategic advertising campaigns that resonate with their target audience, driving higher engagement and conversions.

Whether you are new to Shopify or a seasoned e-commerce entrepreneur looking to optimize your marketing strategies, selecting the ideal retargeting ad apps can make a substantial difference in your store's success. In this guide, we will explore some of the top retargeting ad apps for Shopify in 2024, tailored to meet the diverse needs and objectives of Shopify merchants across different industries and scales.

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right retargeting ad apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting retargeting ad apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify retargeting ad apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top retargeting ad app recommendations for Shopify!

#1 Shopify App Award

1. ∞ Facebook Pixel ‑Tiktok Pixel

∞ Facebook Pixel ‑Tiktok Pixel∞ Facebook Pixel ‑Tiktok PixelServer Side Tracking by using Conversion Api Facebook∞ Facebook Pixel ‑Tiktok Pixel∞ Facebook Pixel ‑Tiktok PixelServer Side Tracking by using Conversion Api Facebook

Free plan available. Free trial available.

Unleash the potential of your Shopify store with the commanding edge of a comprehensive pixel tracking application. This stupendously effective tool offers the flexibility to implement numerous Facebook pixels, Tiktok pixels, Meta Pixel and Google Tag Manager code on your website, backing you with the power of unlimited server-side tracking at your fingertips.

The true strength of this app lies in its capacity to effortlessly generate Facebook product feeds that get automatically updated multiple times within the hour for Facebook Catalog & TikTok Shop Feed. It doesn't stop there though, as it also offers the convenience of auto-syncing, updating and optimizing product feeds for Google Shopping, Facebook Channel and TikTok Shop.

Whether you want to fine-tune your advertising campaigns, boost your marketing strategies, or streamline your ecommerce operations, this intuitive pixel tracking app is an indispensable tool. It simplifies complex tracking tasks, slashing through the noise to deliver detailed, accurate insight. Not just a pixel tracking app, it's your comprehensive omnichannel marketing assistant.

∞ Facebook Pixel ‑Tiktok Pixel is developed and maintained by

∞ Facebook Pixel ‑Tiktok Pixel has an average rating of 5 out of 5 stars with 498 reviews from Shopify stores.

Get the app
#2 Shopify App Award

2. AdRoll Marketing & Advertising

AdRoll Marketing & AdvertisingAdRoll Marketing & AdvertisingExamples of Display, Native & Video AdsAdRoll Marketing & AdvertisingAdRoll Marketing & AdvertisingExamples of Display, Native & Video Ads

Free plan available

Stay ahead of the curve with a distinctive app designed to recapture the attention of potential customers who didn't make a purchase on their initial visit to your online store. This app is proficient in strategic retargeting; pin-pointing those potential buyers and drawing them back to shop with you, nurturing repeat purchases.

Utilizing a decade's worth of data and the power of machine learning, the app gives you the opportunity to retarget potential customers visiting favored websites, using mobile apps, or perusing social media platforms. Plus, it even reaches into their inboxes. The retargeting strategy isn't random, but personalized, displaying dynamic images of products they've interacted with, making the outreach truly tailored to their interests and browsing habits.

The installation is a cinch, and it won't take more than a few minutes to set up your first campaign. Make a worthwhile investment in this app and watch it work wonders in reclaiming the attention of initially interested shoppers and converting them into loyal customers. Don't let potential sales slip between the cracks; utilize the power of this revolutionary retargeting app and transform your online store's reach and conversion potential.

AdRoll Marketing & Advertising is developed and maintained by AdRoll.

AdRoll Marketing & Advertising has an average rating of 4 out of 5 stars with 487 reviews from Shopify stores.

Get the app
#3 Shopify App Award

3. Omega Facebook Pixel Ad Report

Omega Facebook Pixel Ad ReportOmega Facebook Pixel Ad Reportinstall-facebook-pixel-without-manual-codesOmega Facebook Pixel Ad ReportOmega Facebook Pixel Ad Reportinstall-facebook-pixel-without-manual-codes

From $15.99/month. Free trial available.

Take a deep dive into the world of Facebook Ads with the detailed tracking capabilities of Omega app. This tool empowers you, no matter your business size, to tap into the exclusive analytics that major brands enjoy. Seamlessly integrate this pixel and conversion API to accurately capture and track conversions, fueling Facebook's algorithm with rich data, thereby optimizing your Return On Ad Spend (ROAS).

Staying ahead of the curve with its compatibility for the IOS14 updates, this app offers comprehensive and real-time reporting. Save valuable time by letting the app handle the tedious task of crawling through data. In this rapidly evolving digital landscape, maintaining accurate and precise tracking has never been more crucial. Omega empowers businesses to tune into data-driven insights to strategically target their advertising efforts.

Stay on top of your promotions, optimize your advertisements, and remain competitive in the bustling marketplace. With the accurate tracking and precise reporting offered by Omega, keep a detailed record of conversions and streamline your advertising efforts to see tangible results.

Omega Facebook Pixel Ad Report is developed and maintained by Omega.

Omega Facebook Pixel Ad Report has an average rating of 5 out of 5 stars with 1295 reviews from Shopify stores.

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4. OnePixel Facebook Pixel,TikTok

OnePixel Facebook Pixel,TikTokOnePixel Facebook Pixel,TikTokSeamless pixel integrationOnePixel Facebook Pixel,TikTokOnePixel Facebook Pixel,TikTokSeamless pixel integration

Free plan available. Free trial available.

Unlock the power of precise pixel tracking to streamline and enhance your advertising strategies with the ultimate third-party app for Shopify. This robust tool provides the unique ability to set up, install, and manage an unlimited number of pixels from a range of popular platforms including Facebook, TikTok, Google, Snapchat, Twitter, Microsoft, and Pinterest in just a few clicks.

This application brings to the forefront an innovative solution to data collection obstacles, notably the iOS 14 updates and prevailing ad blockers. By employing the advanced capabilities of Conversion-API tracking, you'll never miss a piece of significant data. This results in comprehensive and valid insights that will supercharge your return on ad spend (ROAS).

Furthermore, tap into the benefit of saved time with the automatic creation of highly-segmented Facebook ad audience lists. This tailored functionality allows you to reach your target market more efficiently, leading to more impactful, directed ad campaigns. Begin your journey towards optimized digital marketing with this powerful Shopify app.

OnePixel Facebook Pixel,TikTok is developed and maintained by OneCommerce.

OnePixel Facebook Pixel,TikTok has an average rating of 4.7 out of 5 stars with 200 reviews from Shopify stores.

Get the app

5. Google, Facebook & Insta Ads

OnePixel Facebook Pixel,TikTokGoogle, Facebook & Insta AdsFacebook, Instagram, Google Ads with sixadsOnePixel Facebook Pixel,TikTokGoogle, Facebook & Insta AdsFacebook, Instagram, Google Ads with sixads

From $29.99/month

Tap into the full potential of online advertising with this versatile app designed to expedite and optimize ad campaigns on popular platforms like Google, Facebook, and Instagram. Streamlining ad creation, placement and management, the tool is the elixir for growing e-commerce platforms looking for an efficient upscale in their marketing efforts. The app takes the complexity out of setting up and maintaining ad campaigns, making it ideal for entrepreneurs in the nascent stages of business growth.

With an automated advertising platform under its belt, this app ensures that your Shopify store's presence is projected more effectively and quickly. Designed with a user-friendly interface, it eliminates the overwhelm generally associated with ad management, putting you in the driver's seat of your marketing journey.

The app further harmonizes the efforts of your online marketing by integrating an in-house PPC expertise feature. This not only streamlines your pay-per-click marketing strategies but also promises a healthy return on ad spend (ROAS), making it a worthwhile investment for your Shopify store. Dive into a more streamlined, efficient, and strategic approach to online advertising today with this all-in-one tool.

Google, Facebook & Insta Ads is developed and maintained by sixads.

Google, Facebook & Insta Ads has an average rating of 4.6 out of 5 stars with 3463 reviews from Shopify stores.

Get the app

We hope you found this guide on the top retargeting ad apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify retargeting ad apps FAQ

Which retargeting ad apps do I need for my Shopify store?

You’ll want to take advantage of the many retargeting ad apps and integrations available to make your Shopify store the best it can be. Every retargeting ad app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify retargeting ad app!

What is the best retargeting ad app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that ∞ Facebook Pixel ‑Tiktok Pixel is one of the top Shopify retargeting ad apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify retargeting ad app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many retargeting ad apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many retargeting ad apps are recommended for Shopify?

We recommend including atleast one retargeting ad app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great retargeting ad apps that will help you run your business as smoothly as possible.

Can I build my own custom retargeting ad app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build retargeting ad apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a retargeting ad app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable retargeting ad Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!


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