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The best seo apps for Shopify in 2024

Written by
Adam Sturrock
Published on
June 20, 2024

Shopify, a popular e-commerce platform hosting millions of active stores, continues to be a go-to choice for a wide range of merchants. With its user-friendly interface and robust capabilities, Shopify caters to individuals starting out in online selling as well as established enterprises looking to expand their digital presence.

As the e-commerce market evolves, search engine optimization (SEO) remains a key factor in driving traffic and boosting online visibility. For businesses on Shopify, integrating effective SEO strategies through apps can make a significant difference in their online success. With the vast selection of over 7,000 Shopify apps available, choosing the right SEO apps to enhance your store's search engine performance is essential for staying ahead in the competitive e-commerce landscape.

This guide is tailored to assist Shopify merchants in optimizing their online stores with the best SEO apps available in 2024. Whether you're a novice in the e-commerce sphere or a seasoned Shopify user, leveraging the right SEO apps can propel your store's rankings and attract more organic traffic, ultimately leading to increased sales and brand exposure.

Join us as we explore the top SEO apps recommended for Shopify stores in 2024, and discover how these tools can elevate your online presence and drive business growth!

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right seo apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting seo apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify seo apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top seo app recommendations for Shopify!

#1 Shopify App Award

1. Product Reviews App Product Reviews Product Reviews AppCollect reviews on autopilot from email, Product Reviews Product Reviews AppCollect reviews on autopilot from email, SMS

Free plan available

Transcend the traditional review model with a fully customizable and efficient app that supports 38 unique languages. Coax your customers to share their authentic experiences of your products, enriched with photos and videos through strategically timed automatic emails post order fulfillment or delivery. You can even port reviews from alternative platforms to create a rich and diverse store of consumer experiences.

The magic doesn't stop there. Engage prospects visually by showcasing these user-generated content on distinctive storefront widgets. Share the power of positive experiences on the most popular social media platforms to extend your brand reach. Turn the already compelling customer reviews into powerful SEO tools with star ratings on Google, eventually boosting your conversion rate.

Ensuring a smooth experience for you is the priority. With an easy setup process that tailors to your store sophistication, you can control widget texts, themes, and colors to align with your store's aesthetics. Should you need any assistance, a dedicated 24/7 support team is on standby for any needed design tweaks. Welcome to an interactive journey to enhance your store's credibility, visibility, and customer engagement. Product Reviews App is developed and maintained by Product Reviews App has an average rating of 5 out of 5 stars with 30397 reviews from Shopify stores.

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#2 Shopify App Award

2. Tapita SEO & Speed Optimizer

Tapita SEO & Speed OptimizerTapita SEO & Speed Optimizerimprove page speed, rankingTapita SEO & Speed OptimizerTapita SEO & Speed Optimizerimprove page speed, ranking

Free to install. Additional charges may apply.

Experience the potency of a comprehensive suite of tools designed for your e-commerce benefit with the SEO & Speed Optimizer app. This app addresses the common pain points of slow-loading webpages and low Google rankings, integrating crucial performance and SEO enhancing features to promote your site's visibility and speed.

With a diverse range of tools such as speed boosters, image optimizers, and SEO audits, the app anticipates your needs and delivers solutions that elevate your site's performance. Other impressive capabilities include metadata templates, Google schema support, broken link finders, sitemaps, page indexing and image alt tags, all combining to deliver a more streamlined and user-friendly site environment.

Impressively, the app also offers a keyword research tool, a crucial asset for any marketer aiming to simplify their SEO process and gain a competitive edge. Coupled with the support of a dedicated team that tirelessly works to resolve any issue or queries, this app stands as a strong ally ready to help set you on your path to growth.

Tapita SEO & Speed Optimizer is developed and maintained by Tapita.

Tapita SEO & Speed Optimizer has an average rating of 5 out of 5 stars with 2499 reviews from Shopify stores.

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#3 Shopify App Award


is developed and maintained by .

has an average rating of out of 5 stars with reviews from Shopify stores.

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4. SEOAnt ‑ AI SEO Optimizer

SEOAnt ‑ AI SEO OptimizerSEOAnt ‑ AI SEO OptimizerAll-in-one SEO toolsSEOAnt ‑ AI SEO OptimizerSEOAnt ‑ AI SEO OptimizerAll-in-one SEO tools

Free plan available. Free trial available.

Recognize the essential role of search engine optimization (SEO) in e-commerce with this hardworking app that offers a wealth of features designed to elevate your search engine rankings, leading to amplified customer visibility and increased sales. By tackling key SEO tasks such as technical elements, on-page optimizations, in-depth keyword research, and backlinks tracking, this robust tool serves as your backstage crew ensuring the limelight is always on your store.

Automation is a key facet of this app. By streamlining SEO tasks, it aids in quick identification and resolution of arising issues while freeing up your time for other important aspects of your business. Rather than hiring extra SEO staff, this tool becomes your dedicated SEO specialist, tirelessly performing tasks that could otherwise lead to lost traffic.

Experience a surge in your website traffic and sales with this robust tool, a one-stop solution to all your SEO tasks. Let the automation feature lift off the burden of tedious SEO chores while you focus on growing your business. Install this comprehensive app for a direct path to higher search rankings and a noticeable boost in your sales and brand visibility.

SEOAnt ‑ AI SEO Optimizer is developed and maintained by SEOAnt.

SEOAnt ‑ AI SEO Optimizer has an average rating of 4.8 out of 5 stars with 1204 reviews from Shopify stores.

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5. GoSEO: SEO Optimizer

SEOAnt ‑ AI SEO OptimizerGoSEO: SEO OptimizerSEO Image OptimizerSEOAnt ‑ AI SEO OptimizerGoSEO: SEO OptimizerSEO Image Optimizer

Free Plan: SEO Score, Generated AI SEO Tags, Google Preview, Quick Product Editor Premium Plan: $14 / month. Free Plan features plus Chat GPT AI Features, SEO Images Optimizer, Automatic JSON-LD Optimizer, Realtime SEO Recommendations

Unleash the true potential of your product listings with this advanced SEO tool, designed to optimize your efforts and maximize your online visibility. By creating a tailored SEO scorecard, this app not only identifies your products’ SEO performance but also offers intelligent recommendations that align with the most recent updates from Google's search algorithm.

Draw more organic traffic, increase sales, and make your products more discoverable by enhancing the content on your product pages. Through comprehensive SEO optimization, your eye-catching listings will easily stand out to potential customers. The application's expertly crafted JSON-LD/structured data unique code ensures your links appear crisply defined and professional in search engine result pages – all achievable with a single click.

With this practical and powerful tool, your content won’t merely survive the world of e-commerce – it will thrive. Regardless of the size of your Shopify store, take an authoritative leap ahead of your competition by making the leap from mundane to magnificently optimized product pages.

GoSEO: SEO Optimizer is developed and maintained by Axel Hardy.

GoSEO: SEO Optimizer has an average rating of 4.9 out of 5 stars with 112 reviews from Shopify stores.

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We hope you found this guide on the top seo apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify seo apps FAQ

Which seo apps do I need for my Shopify store?

You’ll want to take advantage of the many seo apps and integrations available to make your Shopify store the best it can be. Every seo app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify seo app!

What is the best seo app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Product Reviews App is one of the top Shopify seo apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify seo app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many seo apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many seo apps are recommended for Shopify?

We recommend including atleast one seo app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great seo apps that will help you run your business as smoothly as possible.

Can I build my own custom seo app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build seo apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a seo app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable seo Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!


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