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The best social media ad apps for Shopify in 2024

Written by
Adam Sturrock
Published on
June 20, 2024

Shopify, the leading e-commerce platform, hosts a vast number of active stores that cater to a wide range of merchants worldwide. From budding entrepreneurs venturing into online retail for the first time to established brands and enterprises, Shopify's flexibility and scalability make it a top choice for businesses of all sizes.

One key aspect of running a successful online store is effective advertising, especially on social media platforms that offer immense reach and targeting capabilities. With the myriad of social media ad apps available for Shopify, selecting the right ones for your store is essential for maximizing your advertising efforts and driving sales.

Choosing the best social media ad apps that align with your store's goals and target audience can make a significant difference in your marketing strategies and overall business growth. Whether you're new to e-commerce or looking to enhance your existing Shopify store in 2024, leveraging the power of social media advertising is paramount in staying competitive in the dynamic online market.

In this comprehensive guide, we'll explore some of the top social media ad apps for Shopify that can help you streamline your advertising campaigns, reach a wider audience, and generate more sales. Whether you're a small boutique store or a large-scale e-commerce enterprise, these apps are designed to support your advertising efforts and drive measurable results for your Shopify store in 2024.

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right social media ad apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting social media ad apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify social media ad apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top social media ad app recommendations for Shopify!

#1 Shopify App Award

1. ∞ Facebook Pixel ‑Tiktok Pixel

∞ Facebook Pixel ‑Tiktok Pixel∞ Facebook Pixel ‑Tiktok PixelServer Side Tracking by using Conversion Api Facebook∞ Facebook Pixel ‑Tiktok Pixel∞ Facebook Pixel ‑Tiktok PixelServer Side Tracking by using Conversion Api Facebook

Free plan available. Free trial available.

Unleash the potential of your Shopify store with the commanding edge of a comprehensive pixel tracking application. This stupendously effective tool offers the flexibility to implement numerous Facebook pixels, Tiktok pixels, Meta Pixel and Google Tag Manager code on your website, backing you with the power of unlimited server-side tracking at your fingertips.

The true strength of this app lies in its capacity to effortlessly generate Facebook product feeds that get automatically updated multiple times within the hour for Facebook Catalog & TikTok Shop Feed. It doesn't stop there though, as it also offers the convenience of auto-syncing, updating and optimizing product feeds for Google Shopping, Facebook Channel and TikTok Shop.

Whether you want to fine-tune your advertising campaigns, boost your marketing strategies, or streamline your ecommerce operations, this intuitive pixel tracking app is an indispensable tool. It simplifies complex tracking tasks, slashing through the noise to deliver detailed, accurate insight. Not just a pixel tracking app, it's your comprehensive omnichannel marketing assistant.

∞ Facebook Pixel ‑Tiktok Pixel is developed and maintained by infinitecommerce.io.

∞ Facebook Pixel ‑Tiktok Pixel has an average rating of 5 out of 5 stars with 498 reviews from Shopify stores.

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#2 Shopify App Award

2. OmniTrack Facebook Pixel

OmniTrack Facebook PixelOmniTrack Facebook PixelSmart Facebook multi-Pixel for ads optimization on ShopifyOmniTrack Facebook PixelOmniTrack Facebook PixelSmart Facebook multi-Pixel for ads optimization on Shopify

From $19.99/month. Free trial available.

Experience a seamless tracking solution that is no longer reserved for top-tier brands with this high-precision application distinctly designed for Facebook Pixel integration. Through advanced server-side tracking, this tool mitigates challenges associated with iOS 14+ tracking issues and turbocharges your Facebook Algorithm with a reliable and in-depth data pool, effectively increasing your advertising return-on-ad spend (ROAS).

Completely code-free, this application empowers you to install multiple pixels, effortlessly, within mere minutes. Enjoy the all-encompassing utility of multi-channel integration, which allows for seamless cooperation between the Meta Pixel (formerly Facebook Pixel), TikTok Pixel and Google Ads in one cohesive, user-friendly platform.

Noteworthy for its simplicity, this application does not require advanced tech skills but still grants the highest level of accuracy and versatility for all your tracking needs. Harness the power of precise, server-side data and benefit from a robust tracking ecosystem that fuels your advertisement campaigns, optimizes your return on ad spend, and boosts your eCommerce sales performance.

OmniTrack Facebook Pixel is developed and maintained by Rto.ai.

OmniTrack Facebook Pixel has an average rating of 4.8 out of 5 stars with 31 reviews from Shopify stores.

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#3 Shopify App Award

3. AdRoll Marketing & Advertising

AdRoll Marketing & AdvertisingAdRoll Marketing & AdvertisingExamples of Display, Native & Video AdsAdRoll Marketing & AdvertisingAdRoll Marketing & AdvertisingExamples of Display, Native & Video Ads

Free plan available

Stay ahead of the curve with a distinctive app designed to recapture the attention of potential customers who didn't make a purchase on their initial visit to your online store. This app is proficient in strategic retargeting; pin-pointing those potential buyers and drawing them back to shop with you, nurturing repeat purchases.

Utilizing a decade's worth of data and the power of machine learning, the app gives you the opportunity to retarget potential customers visiting favored websites, using mobile apps, or perusing social media platforms. Plus, it even reaches into their inboxes. The retargeting strategy isn't random, but personalized, displaying dynamic images of products they've interacted with, making the outreach truly tailored to their interests and browsing habits.

The installation is a cinch, and it won't take more than a few minutes to set up your first campaign. Make a worthwhile investment in this app and watch it work wonders in reclaiming the attention of initially interested shoppers and converting them into loyal customers. Don't let potential sales slip between the cracks; utilize the power of this revolutionary retargeting app and transform your online store's reach and conversion potential.

AdRoll Marketing & Advertising is developed and maintained by AdRoll.

AdRoll Marketing & Advertising has an average rating of 4 out of 5 stars with 487 reviews from Shopify stores.

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4. Omega Facebook Pixel Ad Report

Omega Facebook Pixel Ad ReportOmega Facebook Pixel Ad Reportinstall-facebook-pixel-without-manual-codesOmega Facebook Pixel Ad ReportOmega Facebook Pixel Ad Reportinstall-facebook-pixel-without-manual-codes

From $15.99/month. Free trial available.

Take a deep dive into the world of Facebook Ads with the detailed tracking capabilities of Omega app. This tool empowers you, no matter your business size, to tap into the exclusive analytics that major brands enjoy. Seamlessly integrate this pixel and conversion API to accurately capture and track conversions, fueling Facebook's algorithm with rich data, thereby optimizing your Return On Ad Spend (ROAS).

Staying ahead of the curve with its compatibility for the IOS14 updates, this app offers comprehensive and real-time reporting. Save valuable time by letting the app handle the tedious task of crawling through data. In this rapidly evolving digital landscape, maintaining accurate and precise tracking has never been more crucial. Omega empowers businesses to tune into data-driven insights to strategically target their advertising efforts.

Stay on top of your promotions, optimize your advertisements, and remain competitive in the bustling marketplace. With the accurate tracking and precise reporting offered by Omega, keep a detailed record of conversions and streamline your advertising efforts to see tangible results.

Omega Facebook Pixel Ad Report is developed and maintained by Omega.

Omega Facebook Pixel Ad Report has an average rating of 5 out of 5 stars with 1295 reviews from Shopify stores.

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5. TikTok

Omega Facebook Pixel Ad ReportTikTokAd creation page for creating your conversion campaignOmega Facebook Pixel Ad ReportTikTokAd creation page for creating your conversion campaign

Free to install. Additional charges may apply.

Unlock the potential of the online market, with an ease-to-use app that opens the doors to billions of engaged consumers globally. This app is not just about exposure, it’s about achieving real conversions, as proven by the popular trend, #TikTokMadeMeBuyIt. You are not merely pushing your products in front of potential customers, but rather building a bridge that leads them straight to your online store.

Crafted for simplicity, this high-functioning app allows you to establish effective ad campaigns in just a few clicks. Separate your business from the rest, drive targeted traffic and capture the attention of the TikTok audience. But the power of this app extends beyond ad creation. Sync your product catalog with ease and let your products shine through interactive in-feed videos, as well as LIVE broadcasts that serve as your very own Shop on TikTok.

It’s more than an app. It's a strategic tool aimed at making online selling quick, easy, and impactful. Its feature-rich system offers solutions to not just sell, but also communicate your brand story in a more compelling and relatable way. Embrace the world of opportunity, right at your fingertips with this agile app.

TikTok is developed and maintained by TikTok Inc..

TikTok has an average rating of 4.8 out of 5 stars with 20049 reviews from Shopify stores.

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We hope you found this guide on the top social media ad apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify social media ad apps FAQ

Which social media ad apps do I need for my Shopify store?

You’ll want to take advantage of the many social media ad apps and integrations available to make your Shopify store the best it can be. Every social media ad app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify social media ad app!

What is the best social media ad app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that ∞ Facebook Pixel ‑Tiktok Pixel is one of the top Shopify social media ad apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify social media ad app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many social media ad apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many social media ad apps are recommended for Shopify?

We recommend including atleast one social media ad app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great social media ad apps that will help you run your business as smoothly as possible.

Can I build my own custom social media ad app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build social media ad apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a social media ad app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable social media ad Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!

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