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The best wishlist apps for Shopify in 2024

Written by
Adam Sturrock
Published on
May 19, 2024

Shopify, a prominent e-commerce platform hosting millions of active stores, continues to be a top choice for a wide range of merchants, from novices entering the online retail scene to established brands and corporations. Its user-friendly interface and scalability cater to various business sizes, making it a preferred option for countless entrepreneurs.

While Shopify offers numerous free and paid themes to streamline website development, the platform's extensive app marketplace is where merchants can truly enhance their store's functionality. Among the vast selection of over 7,000 Shopify apps, picking the right wishlist apps can significantly impact a store's customer engagement and sales performance.

Whether you're a small business owner venturing into e-commerce or a seasoned Shopify merchant looking to boost conversions, the wishlist apps featured in this guide are tailored to meet your needs in 2024. These recommendations aim to empower Shopify store owners of all levels to create a seamless shopping experience for their customers.

Get ready to explore the top wishlist apps for Shopify that can help elevate your online store and drive business growth in the year ahead!

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right wishlist apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting wishlist apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify wishlist apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top wishlist app recommendations for Shopify!

#1 Shopify App Award

1. Wishlist King

Wishlist KingWishlist KingAdd to wishlist from homepage or anywhere else.Wishlist KingWishlist KingAdd to wishlist from homepage or anywhere else.

From $19/month. Free trial available.

Creating a seamless and personalised shopping experience for your customers just got easier with this wishlist app. This smart tool allows customers to bookmark their favoured products, enabling them to make purchases at their convenience. From guiding a customer's shopping journey to supporting sales conversion, this app is meticulously built to aid and accelerate your online commerce narrative.

Valuable insights into popular items allow merchants to understand current trends and market demands, while wishlist-related email reminders can help nudge your customers towards completing their purchases. This translates into an effective method to reduce cart abandonment rates and increase overall sales.

One of the distinguishing features of this wishlist app is its easy customization using the Shopify Theme Editor. This ensures perfect harmony between the app's interface and your store's branding. On top of that, if your store is currently attached to another wishlist app, don't stress β€” we facilitate a hassle-free migration and importation of existing wishlists so that no customer data is lost in transition. All in all, this app makes for a fundamental addition to your Shopify store ecosystem.

Wishlist King is developed and maintained by Appmate.

Wishlist King has an average rating of 4.9 out of 5 stars with 345 reviews from Shopify stores.

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#2 Shopify App Award

2. Wishlist Plus

Wishlist PlusWishlist PlusEngage your customersWishlist PlusWishlist PlusEngage your customers

Free plan available. Free trial available.

Experience a robust tool designed to amplify your online sales through the strategic use of wishlists. This carefully-crafted Shopify app allows customers to secure their favorite items for later purchases, tactfully escalating your returns. With a central focus on audience customization, the extensive APIs aid in molding the wishlist aspect to best serve your unique business demographics.

Set yourself apart in the industry with a guest wishlist feature that requires no login, resulting in enhanced customer retention. Customers can effortlessly share these wishlists via vast mediums including email, text messaging, and various social media platforms. The simplicity of sharing paves the way to more potential clients without any added pressure on your marketing budget.

Key to this program is its compatibility with top-notch email services and customer data platforms, making it a seamless addition to your sales toolbox. Additionally, this app guarantees a hassle-free experience with a dynamic customer care service that is well-equipped to tackle any technical issues you may encounter.

Breathe new life into your sales strategy with an app that strikes the perfect balance between user-friendliness and sophisticated functionality - a winning formula that's sure to take your e-commerce success to the next level.

Wishlist Plus is developed and maintained by Swym Corporation.

Wishlist Plus has an average rating of 4.9 out of 5 stars with 2091 reviews from Shopify stores.

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#3 Shopify App Award

3. Growave: Loyalty & Wishlist +

Growave: Loyalty & Wishlist +Growave: Loyalty & Wishlist +Growave's Loyalty program and rewards for Shopify storesGrowave: Loyalty & Wishlist +Growave: Loyalty & Wishlist +Growave's Loyalty program and rewards for Shopify stores

Free plan available. Free trial available.

Streamline your eCommerce operations with this all-encompassing solution. It incorporates efficiency and flexibility, combining an array of functionalities that are typically scattered across multiple apps into one comprehensive platform. This not only cuts down on costs but also ensures smooth interoperability of all features, thereby driving conversions and boosting your store's performance.

Specifically designed for the Shopify ecosystem, this application offers an extensive range of customization options that complement any theme. Without the need for code intervention, manage all features effortlessly from a unified dashboard. Whether you're selling domestically or venturing into cross-border commerce, the multi-lingual feature ensures a seamless user experience.

Personalized real-time analytics give accurate insights into the performance of your store, enabling informed decision-making. And, if any difficulties arise, rest assured with 24/7 world-class support just a click away. Unlock a transformational journey for your Shopify store with this ingenious and meticulously crafted application.

Growave: Loyalty & Wishlist + is developed and maintained by Growave.

Growave: Loyalty & Wishlist + has an average rating of 4.8 out of 5 stars with 2072 reviews from Shopify stores.

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4. Wishlist Hero

Wishlist HeroWishlist HeroEmail RemindersWishlist HeroWishlist HeroEmail Reminders

Free plan available. Free trial available.

Consolidate your customers' desires with a powerful wishlist tool attuned to their preferences. Masterfully designed, this sophisticated solution empowers Shopify store owners to fully comprehend their customers' product interests. Instantly assimilating with prominent Shopify themes, installation is streamlined, whilst support is offered for those using less common themes.

Recognizing the need for flexibility, the tool extends its functionality to product, collection, and quick views, enabling users to add desired items to their wishlist without account creation or login. In a world where data protection reigns, the tool upholds the GDPR requirements to safeguard customers' data. Catering to time-poor users, this feature-rich tool identifies when wishlist products are low in stock or undergo a price drop, sending timely email reminders to customers.

Insight is power with this meticulous tool, tracking products, customers, and their activities for better marketing focus and improved conversion rates. Integration extends to popular currency apps, ensuring alignment with international stores, and a REST API & JavaScript API is available for developers to further customize the solution. For those running social media campaigns, the tool also supports a Facebook Pixel, providing a valuable insight into customer behavior.

Wishlist Hero is developed and maintained by Revamp.

Wishlist Hero has an average rating of 4.6 out of 5 stars with 508 reviews from Shopify stores.

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5. Wishlist ‑ Wishify

Wishlist HeroWishlist ‑ WishifyZooomy WishlistWishlist HeroWishlist ‑ WishifyZooomy Wishlist

Free plan available. Free trial available.

Unlock the potential of your customers' preferences with the help of this essential e-commerce tool. Paramount to customer retention, this solution offers a robust wishlist feature that allows customers to keep track of their favored items, thus creating opportunities for increased conversions.

This tool's unique ability to integrate with leading social platforms like Facebook, WhatsApp, Twitter and beyond paves the way for enhanced clientele expansion. By enabling sharing via email and social media, shoppers can bring their favorite items to their social circles' attentionβ€”amplifying the reach of your store and attracting new visitors.

Optimizing your checkout process is another added advantage with an 'Add to Cart' feature facilitating quick and efficient transactions. The tool's design values your shopper's time, fostering a seamless shopping experience and increasing the likelihood of repeat purchases.

Extending the wishlist feature to guest shoppers is another detail anchored in convenience. Potential customers can create an account easily, elevating user experience and strengthening prospects for future transactions.

Please note, the quick view option is not supported by this application, prior planning for its integration will be necessary.

Wishlist ‑ Wishify is developed and maintained by Zooomy.

Wishlist ‑ Wishify has an average rating of 5 out of 5 stars with 413 reviews from Shopify stores.

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We hope you found this guide on the top wishlist apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify wishlist apps FAQ

Which wishlist apps do I need for my Shopify store?

You’ll want to take advantage of the many wishlist apps and integrations available to make your Shopify store the best it can be. Every wishlist app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify wishlist app!

What is the best wishlist app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that Wishlist King is one of the top Shopify wishlist apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify wishlist app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many wishlist apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many wishlist apps are recommended for Shopify?

We recommend including atleast one wishlist app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great wishlist apps that will help you run your business as smoothly as possible.

Can I build my own custom wishlist app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build wishlist apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a wishlist app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable wishlist Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!


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