Google Tag Manager Mate

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Integrate Google Analytics 4 seamlessly with Google Tag Manager in minutes, no coding required.

What Owlfred thinks...

With Google Tag Manager Mate, you can easily integrate Google Analytics 4 without any coding and track conversions effortlessly.

This is a great Shopify app that will help you grow your Shopify store faster!

How does this app compare?

Our team of resident Shopify nerds have reviewed 1000s of Shopify apps to help you make the best decision. Compare the top apps against your need below.
Last Updated:
June 13, 2024

Integrate Google Analytics 4 effortlessly with advanced customization

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Seamlessly streamline your e-commerce analytics with this intelligent app, designed to simplify the integration of Google Analytics 4 (GA4). Eliminate the need for code and unfurl the full potential of your GA4 in mere minutes. This versatile tool includes conversion tracking for invaluable insight post-purchase, perfect for fine-tuning your site to maximise purchase efficacy.

Implement custom trackings with ease, diving deeper into analytics that truly matter to your business. Leverage the power of Google Tag Manager effortlessly with your proprietary platform for a bespoke tracking system. This robust solution cultivates a rich understanding of your customer interactions, setting the stage for targeted optimization and business growth.

Gain control over your analytics, cultivate insights that count, and streamline operational processes. With this app, imbue your merchandising endeavors with greater precision, strategic business decisions, and sustained growth.


Install Google Analytics 4 seamlessly without any code editing
Automatically track conversions for post-purchase insights and fine-tune purchase efficacy
Implement custom trackings effortlessly for deeper analytics insights
Streamline operational processes with no Shopify theme editing required
Cultivate valuable insights for strategic decision-making and business growth


Save time and effort by seamlessly installing Google Analytics 4 without any code editing
Improve post-purchase insights with automatic conversion tracking, enabling fine-tuning for increased purchase efficacy
Gain control over analytics, cultivate valuable insights, and streamline operational processes for strategic decision-making

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Unit 5, 33 Nyrang Street, Lidcombe, NSW, 2141, AU
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Owlfred Review

Google Tag Manager Mate, by Atomdot, is an impressive app for integrating Google Analytics 4 into your Shopify store without needing any coding expertise. You heard me right, fellow shopkeepers! As it strikes a perfect hoot with a solid 5-star review, its standout feature is that no editing of your Shopify theme is needed, which is a big win in my book. Indeed, just install the app and follow the instructions - before you can say "whooo," you'll have your GA4 setup ready. It also includes automatic conversion and purchase tracking after your customers make a purchase, allowing you to make smart tweaks to your site for optimizing purchases effectively. The application utilizes your Google Tag Manager, so you have room for extra customized tracking as well. And with prices starting from $9.99/month (along with a 3-day free trial), it's definitely a staple for your Shopify store. This app could be a real game-changer in the field of marketing analytics, and I would recommend it for any merchant who wishes to elevate their tracking game!

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Frequently Asked Questions

What is GA4 in Google Analytics?
GA4, also known as Google Analytics 4, is the latest version of Google Analytics. It’s designed for unified, cross-platform tracking on websites and mobile apps. It offers advanced reporting and gives deeper insights into user behavior.
How does Google Tag Manager Mate assist in integrating GA4 Analytics?
Google Tag Manager Mate is a tool that aids in the seamless integration of GA4 Analytics by simplifying the tag installation process. It allows users to manage and deploy marketing tags without the need to modify the code on your Shopify website.
Why is it essential to add a Google Analytics tag to my website?
Adding a Google Analytics tag to your website is crucial as it enables you to understand user behavior, track conversions, and gain insights that can help optimize your site for better user experience and increase conversions.
How can I get a GA4 code for my Shopify store?
To get a GA4 code for your Shopify store, you first need to create a GA4 property in your Google Analytics account. Once the GA4 property is made, Google will provide a GA4 code (beginning with G-). This code can be added to your Shopify store using the Google Tag Manager Mate app.

Shopify App Comparison: Google Tag Manager Mate vs Pafit Tag Management for GTM - which is better?

We have evaluated two impressive apps for you: Google Tag Manager Mate and Pafit Tag Management for GTM. Both apps offer seamless integration with Google Analytics 4 (GA4) and provide valuable insights for business growth. However, there are notable differences between the two.

Google Tag Manager Mate stands out for its versatility and ease of use. It allows you to effortlessly install Google Analytics 4 without any code editing, saving you time and effort. Additionally, this app offers conversion tracking, enabling you to fine-tune your purchase efficacy and gain post-purchase insights. With its ability to implement custom trackings, Google Tag Manager Mate enables deeper analytics insights tailored to your business. Overall, this app provides precise control over your analytics and streamlines operational processes, making it a valuable tool for targeted optimization and strategic decision-making.

On the other hand, Pafit Tag Management for GTM boasts a focused approach to data collection and efficiency. It not only simplifies the setup process of Google Tag Manager for Shopify stores but also automates over 100 GTM settings, boosting efficiency and reducing development costs. This app seamlessly integrates with Google Tag Manager, Google Analytics 4, and various advertising platforms, making it a comprehensive solution for data layering across different spectrums. Pafit Tag Management for GTM streamlines data collection and reduces technical complexity, enabling better decision-making for marketing optimization and performance monitoring.

Considering the different strengths of each app, we recommend Google Tag Manager Mate if you prioritize ease of use and customization options for your analytics. If you are specifically looking for a time-saving solution that covers a wider range of data collection and integration needs, Pafit Tag Management for GTM is the app for you.

Google Tag Manager Mate Shopify AppGoogle Tag Manager Mate
Pafit Tag Management for GTM Shopify AppPafit Tag Management for GTM
Average Rating 5 out of 5 4.2 out of 5
Number of Reviews 1 8
Estimated Installs 0 0
Min Price $9.99 $30.00
Max Price $49.99 $150.00
Works With Checkout Google Tag Manager, Google Analytics 4, Facebook Pixel, Google Ads, Twitter Ads, Snapchat Ads
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