Last Updated:
April 18, 2024

Sell globally with innovative technology and social market integration

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BorderX Lab's first product, Beyond (or 别样, pronounced "bie-yang"), is an app that allows global Chinese shoppers enjoy a safe and authentic shopping experience of top tier North American and European retailers and brands. With cutting edge big data and personalizations, Beyond brings new customer activation for brands along with a scalable product fulfillment operation.

Thrive in the global marketplace by extending your reach to the Chinese market efficiently. This sophisticated application paves the way for top-notch North American and European retailers and brands to connect with Chinese shoppers seeking a secure, bona fide shopping experience.

Ditch the traditional challenges of cross-border commerce with this state-of-the-art application. Leveraging the power of big data and enhanced personalization, it ensures your brand taps into the potential of new customer engagement, while ensuring streamlined product fulfillment operations.

Unique and attractive, this application promises to renovate the international shopping experience by seamlessly bridging the gap between Western retailers and Chinese consumers. Expand your horizons, elevate your brand profile, and anticipate an unprecedented surge in sales with this advanced market-access tool.


Set up the app easily for quick integration
Seamlessly integrate with Alipay, WeChat Pay, and WeChat Mini Program
Sell in China without costly development or upfront fees
Leverage big data for personalized recommendations and streamlined product fulfillment
Bridge the gap between Western retailers and Chinese consumers for a secure shopping experience.


Expand your brand profile and tap into new customer engagement opportunities in the Chinese market
Streamline product fulfillment operations and increase sales by leveraging the power of big data and personalized recommendations
Seamlessly bridge the gap between Western retailers and Chinese consumers to ensure a secure and authentic shopping experience

About the Vendor

298 S Sunnyvale Ave, STE 210, Sunnyvale, CA, 94086, US
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298 S Sunnyvale Ave, STE 210, Sunnyvale, CA, 94086, US Map

Works with

Alipay, WeChat Pay, WeChat Mini Program


Free to install
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Owlfred Review

Hoot hoot! The Beyond 别样 app by BorderXLab is designed to help businesses of any size break into the vast Chinese market. It offers seamless integration and an easy setup that lets you sell across borders without footing heavy development or upfront fees. With the underlying technology being big data and personalization, this Shopify app delivers an authentic and safe shopping experience to the global Chinese shopper base while acting as a catalyst for new customer activation. Although the review count currently sits at just one, with an average rating of 3, the app's potential value in opening up new markets is big... The elephant in the room? The pricing. It's free to install but additional charges may apply, so I recommend merchants consider that factor. Perfect for online marketplaces planning to expand their reach, the Beyond 别样 app brings together Alipay, WeChat Pay, and WeChat Mini Program, making transactions smooth as owl feathers. My recommendation? Give this app a glance if you're ready to spread your wings and soar into the Chinese market.

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Frequently Asked Questions

Why is innovation important in the marketplace?
Innovation keeps businesses competitive. It encourages new product development,processes and market strategies, largely pushing for growth and profitability.
What is innovation in international marketing?
International marketing innovation is the ability to introduce unique product,process or strategy changes into global markets. It is a tactic that allows businesses to stand apart in the competitive international stage.
Why marketing linked to technological innovation is so important?
The link between marketing and technological innovation is vital,as it allows organizations to leverage new technologies to reach broader audiences. The rise of digital marketing strategies such as SEO, AI, data analytics and other innovative tools, have greatly impacted and improved marketing effectiveness.
How do you bring innovation to the market?
To bring innovation to market, a business may start by identifying a problem or opportunity,design a solution, build a prototype, test it, get customer feedback, fine-tune the product and finally launch it. The aim is to continuously evolve product offerings to stay competitive and meet changing customer needs.

Shopify App Comparison: Beyond 别样 vs Simprosys Google Shopping Feed - which is better?

We have evaluated two apps that offer unique features and benefits for expanding your brand's reach in different markets. Beyond 别样 is a sophisticated application that focuses on connecting North American and European retailers with Chinese shoppers. It stands out by offering seamless integration with popular Chinese payment platforms like Alipay and WeChat Pay, giving retailers a secure and authentic shopping experience for Chinese consumers. By leveraging big data and personalized recommendations, Beyond 别样 also ensures streamlined product fulfillment operations, leading to increased sales and new customer engagement opportunities.

On the other hand, Simprosys Google Shopping Feed is a powerful app that helps streamline product feed submissions across multiple platforms, including Google Shopping, Facebook Shop, and Instagram Shop. This app's standout feature is the support for advanced sales-driving listings like Pinterest Ads, Microsoft Shopping Ads, and Google Local Inventory Ads, allowing retailers to expand their product marketing horizons. Additionally, Simprosys offers easy setup and management of Google Ads Performance Max (PMax) Campaigns and Microsoft Ads Smart Shopping Campaigns, enabling retailers to engage their target audience and drive sales effectively. The comprehensive Google Analytics 4 (GA4) Tracking Setup provides valuable insights, maintaining an organized view of campaign performance across multiple platforms and campaigns.

Both apps offer unique capabilities and benefits for expanding your brand's reach in different markets. If you are looking to tap into the Chinese market and connect with Chinese consumers, we recommend using Beyond 别样. However, if you aim to expand your visibility and generate buzz across various platforms, as well as engage your target audience effectively through advanced marketing options, we recommend using Simprosys Google Shopping Feed. The choice ultimately depends on your specific goals and target market.

Beyond 别样 Shopify AppBeyond 别样
Simprosys Google Shopping Feed Shopify AppSimprosys Google Shopping Feed
Average Rating 3 out of 5 4.9 out of 5
Number of Reviews 1 5913
Estimated Installs 0 55482
Min Price $0.00 $4.99
Max Price $0.00 $17.98
Works With Alipay, WeChat Pay, WeChat Mini Program Checkout , Google Merchant Center, Google Ads Account, Microsoft Ads, Google Analytics 4 (GA4), Facebook Business Manager, Pinterest For Business
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