BOLD Custom Pricing: Wholesale

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Set custom pricing for different customer groups with bulk discounts and individual product wholesale prices.

What Owlfred thinks...

Bold Custom Pricing is a versatile app that allows you to offer different prices and discounts to various customer groups, making it easy to manage wholesale, VIP, and member pricing effortlessly.

This is a great Shopify app that will help you grow your Shopify store faster!

How does this app compare?

Our team of resident Shopify nerds have reviewed 1000s of Shopify apps to help you make the best decision. Compare the top apps against your need below.
Last Updated:
July 12, 2024

Bulk discounts and personalized pricing for your wholesale customers

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Tailor your price structure to appeal to a diverse array of customers with this powerful pricing application. Create a multi-tier pricing system based on quantity, customer behavior, or simply grant special pricing to VIP customers. Take charge with the freedom to manually set prices for individual items or swiftly manage your wholesale prices via a straightforward CSV upload.

This app empowers you with an advanced pricing mechanism where you can create multiple wholesale price levels, thereby incentivizing bigger orders from larger dealers. Make the most of the quantity breaks feature to promote bulk buying among your wholesale customers, optimizing your sales and capitalizing on volume-based pricing strategies.

With the sophisticated automation feature, you can tag customers into groups based on their spend, frequency of purchases, or the types of products they buy. This functionality not only allows tailored pricing strategies based on customer behaviours but also can dramatically streamline your operational workflows. Experience flexibility, efficiency, and customized pricing, personalized to both your business and your customers needs.


Offer multiple wholesale pricing and tiered pricing
Incentivize bigger orders with bulk discounts and tiered pricing
Automatically adjust customer prices based on spend, frequency, or manual input
Apply $ or % pricing globally or via CSV upload
Set custom prices for any product or variant


Create personalized pricing strategies to attract different customer segments
Encourage larger purchases with tiered wholesale pricing and quantity breaks
Streamline operations by automating pricing adjustments based on customer behaviors

About the Vendor

242 Hargrave St #1700, Winnipeg, MB, R3B 3N4, CA
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242 Hargrave St #1700, Winnipeg, MB, R3B 3N4, CA Map

Works with

Shopify POS , Bold Discounts, Bold Memberships, Bold Loyalties, Bold Multi-Currency, Bold Bundles


From $39.99/month. Free trial available.
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All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. Pricing may differ to that listed above, please check the link below for accurate and up to date pricing details.
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Owlfred Review

Bold Custom Pricing: Wholesale is a versatile app that allows you to set different prices for various customer groups along with bulk discounts, making it perfect for implementing wholesale, VIP, and member pricing strategies. With over 1000 reviews and an average rating of 4.4, it's clear that many users find this app beneficial for their Shopify stores. The ability to create multiple wholesale pricing levels, offer bulk discounts, and automate price adjustments based on customer behavior sets this app apart. Considering its reasonable pricing starting from $39.99/month and compatibility with popular apps like Bold Discounts and Bold Memberships, Bold Custom Pricing: Wholesale comes highly recommended for merchants looking to enhance their pricing strategy and offer personalized pricing options.

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Frequently Asked Questions

What is an example of a bulk pricing strategy?
A bulk pricing strategy often involves offering a lower per-unit price when a customer purchases a larger quantity of a specific product. For instance, if a customer buys one unit of product A, they pay the regular price. But if they buy 10 units of product A, they might pay a reduced per-unit price due to the bulk purchase.
What is a good bulk discount?
A good bulk discount will typically range from 10% to 30%, depending upon the product's cost, markup, and the quantity a customer buys. It's up to the seller to decide on a balanced bulk discount that can both incentivize purchases and maintain a stable profit margin.
What is bulk pricing?
Bulk pricing is a pricing tactic where a seller offers a product or service at a reduced cost when purchased in larger quantities. This strategy encourages customers to buy more, and it's common in wholesale and B2B dealings.
How much is a bulk order?
The definition of a 'bulk order' can vary dramatically based on the industry and product type. It refers to the purchase of much larger quantities than the average customer would buy. The specific quantity that is considered 'bulk' will depend upon the product and the seller's discretion.

Shopify App Comparison: BOLD Custom Pricing: Wholesale vs SA Request a Quote, Hide Price - which is better?

In comparing the Bold Custom Pricing: Wholesale app and the G:Request a Quote + Hide Price app, we find that both applications offer unique pricing solutions that can benefit businesses in different ways. The Bold Custom Pricing: Wholesale app provides a powerful pricing mechanism that allows businesses to tailor their price structure to appeal to a diverse array of customers. With features such as multiple wholesale pricing levels, bulk discounts, and automated customer price adjustments, this app enables businesses to create personalized pricing strategies that attract different customer segments, encourage larger purchases, and streamline operations. This app is highly recommended for businesses looking to optimize their pricing strategies and increase efficiency in their operations.

On the other hand, the G:Request a Quote + Hide Price app focuses on providing a remarkable pricing negotiation tool that places control at the customer's fingertips. By allowing customers to propose their ideal prices and hiding prices or the "add-to-cart" button for specific products, this app fosters a personalized shopping experience that increases customer engagement and boosts brand loyalty. Additionally, the inclusion of customer remarks for each quote item enhances mutual understanding between the merchant and the customer. This app is recommended for businesses looking to strengthen customer relations, foster exclusivity, and unlock successful business conversions.

BOLD Custom Pricing: Wholesale Shopify AppBOLD Custom Pricing: Wholesale
SA Request a Quote, Hide Price Shopify AppSA Request a Quote, Hide Price
Average Rating 4.4 out of 5 4.8 out of 5
Number of Reviews 1072 459
Estimated Installs 3242 4948
Min Price $20.00 $0.00
Max Price $59.99 $24.99
Works With Shopify POS , Bold Discounts, Bold Memberships, Bold Loyalties, Bold Multi-Currency, Bold Bundles Globo Product Options, Mailchimp, Klaviyo, Hubspot, Omnisend, GetResponse, Sendinblue, ActiveCampaign, Zapier, Campaign Monitor, reCaptcha
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