Optimizely by Impress

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Easily integrate your store with Optimizely and run A/B tests without coding.

What Owlfred thinks...

If you're already using Optimizely, this app can seamlessly integrate your store with just one click to help you run sophisticated A/B tests and boost your conversions.

This is a great Shopify app that will help you grow your Shopify store faster!

How does this app compare?

Our team of resident Shopify nerds have reviewed 1000s of Shopify apps to help you make the best decision. Compare the top apps against your need below.
Last Updated:
July 14, 2024

Increase Conversions and Revenue with One-Click Optimizely Integration

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Enhance your Shopify store's performance with the Optimizely app. Renowned for its intuitive yet powerful interface, this tool makes heavy-duty A/B testing a breeze. Meticulously designed features facilitate speed and efficacy, getting your first experiment off the ground in a mere 3 minutes. Plus, code know-how isn't essential, making it an accessible solution for merchants at all levels of technical expertise.

But that's just the beginning. The truly exceptional part is the app's robust statistical system, which indicates when an experiment achieves statistical significance. You can monitor and adjust your strategies on-the-go, making data-driven decisions for your online store.

Also, with the app's built-in conversion events, this balancing act isn't as daunting as it might seem. Each event is designed to help you increase cart conversion and boost revenue and purchase rate.

In the fast-paced world of e-commerce, every second and every click matters. Optimizely works tirelessly in the background, empowering you to maximize your online store's potential and profitability. No fluff, no filler—only hard-hitting, actionable insights to help you be, simply put, better.


Easily create A/B tests in under 3 minutes using an intuitive interface
Make data-driven decisions with a robust statistical system to achieve statistical significance
Increase cart conversion and boost revenue with built-in conversion events
Streamline your A/B testing process with Optimizely’s WYSIWYG interface
Monitor and adjust strategies on-the-go for optimal online store performance


Increase cart conversion and boost revenue with built-in conversion events
Easily create A/B tests in under 3 minutes using an intuitive interface
Make data-driven decisions with a robust statistical system to achieve statistical significance

About the Vendor

Oakland, CA, US
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Owlfred Review

Looking for a nifty way to seamlessly integrate your Shopify store with Optimizely? Impress's Optimizely app comes highly recommended! Here's the scoop: this back-end, handy-dandy tool offers a quick one-click solution for those already using Optimizely. With a built-in interface, you can easily create and run sophisticated A/B tests without any coding - that's an absolute hoot! Plus, it takes under 3 minutes to get your first experiment up and running. Not only that, but the app contributes in improving conversion events, a prime opportunity to increase cart conversion and revenue. However, keep in mind the single review it has currently lingers on the low side, rating only 1 out of 5. As such, early adopters should proceed with a bit of caution, while keeping an eye on the encouraging backend features that the app offers. With monthly costs ranged from $29-$299, it can be a worthy investment for some merchants operating in the upselling and cross-selling category. So, why not give it a whirl with its 7-day free trial? You’ll either be flying high or tucking back into your nest but it's definitely worth checking out!

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Frequently Asked Questions

What is upselling and cross-selling?
Upselling and cross-selling are sales techniques where you encourage customers to purchase additional or more expensive items. Upselling encourages the purchase of a more expensive item than the one in consideration, while cross-selling suggests additional items from different categories that complement the primary product.
What is a good average order value for a Shopify store?
A good average order value (AOV) for a Shopify store tends to be around $45. However, this can vary depending on the product type, industry, and customer demographic. Increasing AOV typically involves strategies such as upselling or cross-selling.
How can upselling and cross-selling help improve my online store's performance?
Upselling and cross-selling can significantly improve your online store’s performance. It can boost your revenue by increasing the average order value. It also enhances customer experience by suggesting products they may find value in, encouraging them to spend more time on your site.
How does Optimizely help with upselling and cross-selling?
Optimizely aids with upselling and cross-selling by testing different versions of your website pages to see which perform best. This helps you understand what products to upsell and cross-sell, how and when to show these product recommendations in your site, ultimately helping increase conversion rates and average order value.

Shopify App Comparison: Optimizely by Impress vs Propel Upsell & Cross‑sell - which is better?

We've compared the capabilities of both Optimizely by Impress and Propel Upsell & Cross-sell, and it's clear that they offer different functionalities to enhance your Shopify store's performance. Optimizely specializes in A/B testing, allowing you to easily create tests in under 3 minutes using an intuitive interface. With its robust statistical system, you can make data-driven decisions and achieve statistical significance, optimizing your online store's strategies. The app also offers built-in conversion events to increase cart conversion and boost revenue. Overall, Optimizely empowers you to maximize your online store's potential and profitability with actionable insights.

On the other hand, Propel Upsell & Cross-sell focuses on offering superior purchasing experiences by harnessing the power of upselling and cross-selling. The app seamlessly integrates with most themes, requiring no installation or coding. It enables you to offer a variety of upsells, such as BOGO and buy one get 50% off, to increase your average order value. With precise targeting based on product page, cart value, and items in the cart, you can recommend the right products to the right customers at the right time, inspiring loyalty and driving more sales. Propel Upsell & Cross-sell delivers personalized suggestions, enhancing the shopping experience and significantly increasing your revenue.

Based on your specific goals and requirements, we would recommend using either Optimizely or Propel Upsell & Cross-sell. Optimizely is ideal for merchants who are focused on A/B testing, data-driven decision-making, and increasing cart conversion. Propel Upsell & Cross-sell, on the other hand, is perfect for those looking to improve their average order value and provide personalized upselling offers to enhance the overall shopping experience. Both apps have unique strengths and will undoubtedly contribute to the success of your online store.

Optimizely by Impress Shopify AppOptimizely by Impress
Propel Upsell & Cross‑sell Shopify AppPropel Upsell & Cross‑sell
Average Rating 1 out of 5 4.8 out of 5
Number of Reviews 1 264
Estimated Installs 0 1384
Min Price $29.00 $0.00
Max Price $299.00 $19.95
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