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Last Updated:
October 17, 2024

Boost Ad Performance with Tailored Customer Segmentation

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Transform digital advertising strategies through advanced custom audience segmentation that leverages unique insights from commerce data. This application enables merchants to pinpoint high-value customers, fueling targeted campaigns designed to enhance conversion rates and encourage repeat business.

By utilizing detailed analytics, users can identify at-risk loyal shoppers and implement proactive measures to retain them, ensuring a sustained customer base. Seamlessly integrate customer lists into platforms such as Google Ads, Facebook Ads, and Klaviyo, maintaining real-time synchronization for optimal campaign performance.

Pivotal insights allow for more strategic ad spend allocation, ensuring every marketing dollar is utilized effectively. Elevate the personalization of advertising efforts, targeting the right audience with precision and confidently driving business growth.

Features

Create unlimited custom segments based on your store and buyer intent signals
Integrate seamlessly with Google Ads, Facebook, and Klaviyo to synchronize your audience segments
Automatically export and refresh audience segments for up-to-date campaigns
Reach customers on Google Ads, Youtube Ads, Facebook, Instagram Ads, and Klaviyo with tailored campaigns
Keep your customer lists dynamically updated and in sync with your ad campaigns

Benefits

Increase conversions and boost repeat purchases by creating tailored campaigns that resonate with high-value customers and prevent churn
Optimize advertising expenditure by harnessing precise custom audience segmentation and exclusive commerce data insights to reach quintessential customers
Save time and effort by automatically syncing meticulously curated customer lists with platforms like Google Ads, Facebook Ads, and Klaviyo

About the Vendor

Segment360
12935 Alcosta Blvd, PO BOX 1344, San Ramon, CA, 94583, US
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12935 Alcosta Blvd, PO BOX 1344, San Ramon, CA, 94583, US Map

Works with

Google Ads, Youtube Ads, Facebook Ads, Instagram Ads, Klaviyo

Pricing

$14.99/month. Free trial available.
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All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. Pricing may differ to that listed above, please check the link below for accurate and up to date pricing details.
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Owlfred Review

Hoot hoot, Shopify folks! Here's my owlish take on Segment360: Custom Audiences. With a perfect average rating of 5 stars from two reviews, this tool is definitely proving beneficial to its users. As a backend app, it might not have installs to show, but don't let that lead you astray. Segment360 is poised to maximize your digital advertising effectiveness by identifying your ideal customers and optimizing your ad spend accordingly using powerful custom audience segments. This means more bang for your ad buck through higher conversions and effective retargeting! I particularly love how this app works seamlessly with Google Ads, Facebook Ads, Klaviyo, and YouTube Ads and remains in sync with your customer base. Tailored campaigns do the magic of attracting high spenders and retaining loyalists who might be straying. Priced at $14.99/month with a 7-day free trial, it allows unlimited custom segment creation based on your store and buyer intent signals, and the best part - it refreshes audience segments automatically. Segment360: Custom Audiences is surely a solid choice for merchants looking for smart retargeting ads and insightful marketing analytics. Your ad strategy is about to get a hoot lot better!

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Frequently Asked Questions

What is retargeting in ads?
Retargeting in ads is a digital marketing strategy where ads are personalized based on the user's previous internet actions. These targeted ads aim to remind and encourage users to complete a purchase they left unfinished.
What does the Segment360: Custom Audiences app do?
Segment360: Custom Audiences is an app that enables Shopify merchants to create and manage highly targeted ad campaigns. It does this by grouping potential customers based on their browsing habits, purchase behavior, and other selected criteria.
How can Segment360: Custom Audiences help improve my marketing analytics?
Segment360: Custom Audiences can enhance your marketing analytics by offering detailed insights into customer behavior. This data can be used to improve the effectiveness of your ad campaigns, increasing the likelihood of conversion and boosting ecommerce sales.
What are the benefits of adding a customer list to Google Ads?
Adding a customer list to Google Ads allows for Personalized advertising, helping to target users who've already shown an interest in your product or brand. This can increase conversion rates and overall ROI.

Shopify App Comparison: Segment360: Custom Audiences vs Omega Facebook Pixel Ad Report - which is better?

When comparing Segment360: Custom Audiences and Omega Facebook Pixel Ad Report, we can see that both apps offer powerful capabilities for digital advertising. Segment360 excels in its ability to create unlimited custom segments based on store and buyer intent signals, allowing merchants to reach their most valuable customers with tailored campaigns. The app also integrates seamlessly with popular platforms like Google Ads, Facebook, and Klaviyo, ensuring that customer lists and audience segments are always up to date and in sync with ad campaigns. This level of precision and synchronization sets Segment360 apart, optimizing advertising expenditure and boosting conversions.

On the other hand, Omega Facebook Pixel Ad Report offers detailed tracking capabilities and real-time reporting that empowers businesses to stay ahead of the curve in the rapidly evolving digital landscape. With seamless integration of Facebook Pixel for accurate conversion tracking, businesses can optimize their Return On Ad Spend (ROAS) and make data-driven advertising decisions. The app also saves valuable time with comprehensive reporting, allowing businesses to focus on strategic advertising efforts. Additionally, with compatibility for IOS14 updates, Omega ensures that tracking remains precise and accurate. These features make Omega a valuable tool for businesses looking to streamline their advertising efforts and stay competitive.

Based on the comparison, we highly recommend both apps depending on your specific needs. If you are looking for precise audience segmentation and synchronization with ad campaigns, Segment360: Custom Audiences is the app to go for. On the other hand, if you prioritize detailed tracking, real-time reporting, and are looking to optimize your ROAS, Omega Facebook Pixel Ad Report is the perfect solution. Both apps offer unique and powerful features that can greatly enhance your digital advertising effectiveness.

Attribute
Segment360: Custom Audiences Shopify AppSegment360: Custom Audiences
Omega Facebook Pixel Ad Report Shopify AppOmega Facebook Pixel Ad Report
Average Rating 5 out of 5 5 out of 5
Number of Reviews 2 1543
Estimated Installs 0 9741
Min Price $14.99 $15.99
Max Price $14.99 $20.99
Works With Google Ads, Youtube Ads, Facebook Ads, Instagram Ads, Klaviyo
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