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The best sales analytics apps for Shopify in 2024

Written by
Adam Sturrock
Published on
June 20, 2024

Shopify, the leading e-commerce platform, hosts a vast array of tools and apps aimed at enhancing the functionality and performance of online stores. With the rapid growth of e-commerce and the increasing competition in the online retail space, having access to the right sales analytics apps can provide crucial insights for Shopify merchants to make informed decisions and drive business growth.

As we step into 2024, the demand for effective sales analytics tools on Shopify continues to rise. These tools help merchants track and analyze key performance metrics, customer behavior, and sales trends to optimize strategies, improve marketing campaigns, and ultimately boost revenue.

Choosing the best sales analytics apps for Shopify can make a significant difference in the success of an online store. Whether you're a new entrepreneur looking to understand your sales data better or a seasoned merchant aiming to fine-tune your marketing efforts, leveraging the power of advanced analytics tools can give you a competitive edge in the ever-evolving e-commerce landscape.

In this comprehensive guide, we'll explore some of the top sales analytics apps available on the Shopify platform in 2024. From tracking sales performance to monitoring customer engagement and segmenting data for targeted marketing, these apps offer a range of features to help Shopify merchants make data-driven decisions and achieve their business goals.

Get ready to supercharge your sales strategy and unlock the full potential of your Shopify store with our handpicked selection of the best sales analytics apps for 2024!

Shopify, the leading e-commerce platform, is home to over 2 million active stores, representing a substantial 20% of the global e-commerce market. Shopify is especially renowned for accommodating a diverse range of merchants, from newcomers setting up their first store to large enterprises and household brands. Shopify's accessibility for beginners and scalability for major businesses make it an ideal choice for many individuals and businesses.

The platform provides a wide array of free and paid templates, effectively reducing development costs. Additionally, there are specialized Shopify agencies and experts proficient in handling a wide variety of requirements, offering a valuable resource for those who might otherwise need to build a comprehensive in-house team.

However, with over 7,000 Shopify apps available, choosing the right sales analytics apps for your Shopify store is crucial for effective business growth and efficient operation. This selection process and the resulting sales analytics apps utilized can significantly impact the management and scalability of a Shopify store.

With this in mind, this guide has been crafted with beginner eCommerce store owners to ambitious and sophisticated Shopify businesses in mind. The Shopify sales analytics apps we've selected are also immensely beneficial for medium and large Shopify stores that aim to outshine their competitors.

Let's dive into our top sales analytics app recommendations for Shopify!

#1 Shopify App Award

1. FBTrack ‑ Facebook Pixel & API

FBTrack ‑ Facebook Pixel & APIFBTrack ‑ Facebook Pixel & APIFacebook pixel shopify app dashboard pixels tableFBTrack ‑ Facebook Pixel & APIFBTrack ‑ Facebook Pixel & APIFacebook pixel shopify app dashboard pixels table

$7.99/month. Free trial available.

Dive into a world where tracking conversions are no longer a puzzle with our app specifically designed to combat the challenges brought on by iOS 14.5+ updates. With an easy-to-integrate Conversions API, capitalize on the potential to add any number of backup and collection pixels to your online store, ensuring a seamless tracking experience.

This app empowers Shopify merchants by allowing them to send both server-side and browser events. Wave goodbye to the disruptions and limitations that arise due to iOS updates, ad-blocking software, and unpredictable connectivity issues. The app is built to guide Facebook towards discarding duplicate events, ensuring cleaner, accuarte tracking data.

Finally, each event is packed with all essential data that's needed for effective retargeting, optimization, and attribution. This means you're not just tracking your store's interactions - you're actively maximizing your profit potential with every click and every moment spent on your Shopify store. Our celebrated app places precision, performance, and profitability at your fingertips.

FBTrack ‑ Facebook Pixel & API is developed and maintained by Optiapps.

FBTrack ‑ Facebook Pixel & API has an average rating of 4.8 out of 5 stars with 312 reviews from Shopify stores.

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#2 Shopify App Award

2. Grapevine Post Purchase Survey

Grapevine Post Purchase SurveyGrapevine Post Purchase SurveyCollect zero-party data insights with post-purchase surveysGrapevine Post Purchase SurveyGrapevine Post Purchase SurveyCollect zero-party data insights with post-purchase surveys

$25/month. Free trial available. All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Obtaining key insights directly from your customer base has never been more straightforward. This robust app equips store owners with the power of in-depth, post-purchase customer surveys. These surveys are the secret weapon that allow merchants to make strategic, data-informed decisions to streamline their marketing and operations.

Ever wondered which marketing channels drive the most traffic to your store? This tool doesn’t leave that to guesswork. By adeptly identifying the best-performing marketing avenues, it empowers businesses to tighten their marketing budget and derive maximal value.

The app's flexibility extends to the ability to deploy customer satisfaction surveys at any stage of the buyer’s journey. The goal? To collect and leverage zero-party data that can catapult your marketing strategy to new heights. Harness the app's features and unlock countless possibilities for your store's growth.

Grapevine Post Purchase Survey is developed and maintained by Union Works Apps.

Grapevine Post Purchase Survey has an average rating of 5 out of 5 stars with 164 reviews from Shopify stores.

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#3 Shopify App Award

3. Theme Scientist A/B Testing

Theme Scientist A/B TestingTheme Scientist A/B TestingTest product attributes and imagesTheme Scientist A/B TestingTheme Scientist A/B TestingTest product attributes and images

Free plan available. Free trial available.

Unravel the mystery of customer conversions with an accomplished solution that harnesses the power of A/B testing for your Shopify storefront. Your quest for increased sales reaches a new horizon with insights gathered from our discerning A/B test feature. Experiment with elements of your theme or product details and obtain comprehensive data reports that indisputably guide your store's enhancement journey.

Make impactful modifications to your store's theme and product images by testing and measuring their effectiveness on your target audience. Arm yourself with the requisite intelligence to implement changes that resonate and significantly improve your sales. It's time to outsmart ambiguity and nurture a store environment that your customers appreciate and respond positively to.

Explore the thrill of control with our AI-powered scheduler, designed to precisely time your updates. This empowering feature gives you the advantage of regulating customer experience at your convenience. Master your conversion rates, optimize customer interactions and feel the pulse of your store's performance like never before.

Theme Scientist A/B Testing is developed and maintained by PreviewX.

Theme Scientist A/B Testing has an average rating of 2.8 out of 5 stars with 15 reviews from Shopify stores.

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4. Buy Button channel

Buy Button channelBuy Button channelCreate Buy Buttons for products or collectionsBuy Button channelBuy Button channelCreate Buy Buttons for products or collections

Price: Free

Reimagine the shopping experience with our multifunctional e-commerce solution, designed to seamlessly integrate with your online platforms. This app allows Shopify merchants to fine-tune their brand offerings by creating unique Buy Buttons for products or collections, which can be easily added to websites or blogs. This streamlined method of promoting retail items offers a remarkable degree of customization, ensuring harmonization with your existing branding elements in terms of style and colors.

Abandoning a filled-up shopping cart will be a thing of the past, as the app includes swift checkout links that navigate shoppers directly to your checkout page, even from external online platforms. These checkout links can be handily shared via email, direct messaging, or embedded in social media posts. Additionally, for added convenience, the app allows the creation of a focused Buy Button for a single product variant, enhancing your e-commerce strategy.

Guided by a straightforward HTML implementation narrative, merchants are empowered to use agile code snippets to create a smooth shopping experience virtually anywhere online. This game-changing feature is not only essential for driving sales but also maximizing customer convenience and satisfaction.

If you're looking for an app that offers a high degree of adaptability while making sure your products are conveniently presented across a range of mediums, this app is the perfect solution. Embrace the future of e-commerce today.

Buy Button channel is developed and maintained by Shopify.

Buy Button channel has an average rating of 3.4 out of 5 stars with 392 reviews from Shopify stores.

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5. Triple Whale Analytics

Buy Button channelTriple Whale AnalyticsSummaryBuy Button channelTriple Whale AnalyticsSummary

Free plan available

Make data-driven decisions with an app that acts as your trusted source for insightful data. Designed to integrate seamlessly with key platforms, this app's ecommerce-focused AI adapts to the nuances of your business, personalizing data sets to provide critical information relevant to your unique needs.

The app takes analytics to the next level by pinpointing crucial data points and presenting them in a customizable interface, enabling you to take swift and informed actions. It excels in presenting complex data in an accessible manner, simplifying decision making and driving growth for online businesses.

This analytics software is all about shaping data into actionable insights. The tool helps construct the narrative behind numbers, helping you understand trends, patterns, and behaviors in your ecommerce operations. With its nuanced personalization, it harmonizes with your business vision, enhancing your strategic roadmap with accurate data.

Unleash the true potential of your business today by harnessing the power of advanced analytics tailored to suit the unique fabric of your online marketplace.

Triple Whale Analytics is developed and maintained by Triple Whale.

Triple Whale Analytics has an average rating of 4.2 out of 5 stars with 46 reviews from Shopify stores.

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We hope you found this guide on the top sales analytics apps for Shopify useful.

Did we miss an app you think should be included in this guide, please let us know!

Top Shopify sales analytics apps FAQ

Which sales analytics apps do I need for my Shopify store?

You’ll want to take advantage of the many sales analytics apps and integrations available to make your Shopify store the best it can be. Every sales analytics app highlighted in this article can help take your Shopify store to the next level! With that said, if you can't find what you're looking for in this guide, we recommend checking our comprehensive list of every Shopify sales analytics app!

What is the best sales analytics app for Shopify?

The Shopify App Store is always adding new apps, but by analyzing merchant reviews, average ratings, estimated install counts, pricing and other signals we've identified that FBTrack ‑ Facebook Pixel & API is one of the top Shopify sales analytics apps available for merchants in 2024.

With that said, it’s not always the best idea to just go for the most popular app or our recommendations. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself. Where possible, we highly recommend testing apps you are considering by leveraging free trials before commiting to any fixed monthly subscription costs.

Why do I need to install a Shopify sales analytics app?

Whilst Shopify comes with a broad range of features and capabilities out of the box, many sales analytics apps go above and beyond what Shopify can provide. Every store has unique requirements and a diverse range of apps are available to meet these needs.

How many sales analytics apps are recommended for Shopify?

We recommend including atleast one sales analytics app for your Shopify store if this type of app would be beneficial for your store. There are a lot of free options out there and some great sales analytics apps that will help you run your business as smoothly as possible.

Can I build my own custom sales analytics app for Shopify?

The short answer is yes ofcourse! Shopify provides a lot of great documentation to build sales analytics apps.

The longer answer is that you should weigh up the upfront time, resources and costs of building a custom apps vs finding a sales analytics app that handles the majority of your requirements for free or for a low monthly fee.

Ofcourse if you can't find a suitable sales analytics Shopify app to meet your needs then it's definitely worth investigating what it would take to build the app of your dreams!


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