We believe that both the MLV Recently Viewed Products app and the Most Viewed Products app offer valuable features for Shopify store owners looking to enhance their customers' browsing experiences. The MLV app focuses on convenience and streamlining the customer journey by presenting recently viewed items across all pages. This eliminates the need for repeated searches and increases the time spent on the site. On the other hand, the Most Viewed Products app utilizes advanced machine learning algorithms to personalize product feeds, showcasing items that align with customers' preferences and significantly boosting sales.
While both apps offer benefits such as increased engagement, improved customer satisfaction, and higher conversion rates, they differ in the way they accomplish these goals. The MLV app specifically targets recently viewed products, making it easier for customers to access and purchase items they have shown interest in. This app may be ideal for stores with a wide range of products and customers who frequently browse different pages. On the other hand, the Most Viewed Products app focuses on promoting the most viewed products in a store, leveraging machine learning to create personalized product feeds. This app may be more suitable for stores with a smaller product catalog or for targeting specific customer segments based on their preferences and browsing habits.
Overall, we recommend considering both apps based on your unique store needs and goals. The MLV Recently Viewed Products app is a great choice for enhancing convenience and facilitating repeat purchases, while the Most Viewed Products app offers advanced personalization and promotion capabilities. Ultimately, the best app for your store will depend on the size of your catalog, the level of personalization you desire, and the browsing habits of your customers.