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Last Updated:
April 9, 2024

Increase Sales with Personalized Product Recommendations

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#At a Glance: Similar to the way Amazon does it, we've built this system based on a number of simple elements: what a user has bought in the past, which items they have in their virtual shopping cart, items they’ve rated and liked, and what other customers have viewed and purchased. Amazon calls this homegrown math “item-to-item collaborative filtering,” and it’s used this algorithm to heavily customize the browsing experience for returning customers. A gadget enthusiast may find Amazon.

Seize the power of predictive suggestion with this impactful Shopify app that delivers personalised shopping experiences. Emulating successful online retail titans, this app carries the torch of 'item-to-item collaborative filtering'; a tried-and-tested way to customise the shopper's journey. It uses past purchases, items in the cart, customer preferences, and the shopping behaviour of others to craft tailor-made product suggestions.

Open the floodgates to higher conversion rates and customer engagement, with strategically placed recommendations built upon user’s past behaviour and likes. By mapping this app's machine-learning algorithm to your store, you can nudge your customers gently towards strategic purchases. Whether they are gadget enthusiasts or fashion connoisseurs, root your store's navigation in user preferences and transform every click into a meaningful connection.

This adaptive Shopify tool offers an intelligent approach to e-commerce optimization. It seamlessly adjusts to user behaviour, ensuring a convenient and personalised shopping experience with each visit. Create a store where customers feel understood and valued and where product discovery becomes an instinctive, personal journey for your valued shopper.


Increase sales and improve customer satisfaction
Provide relevant and personalized product recommendations to boost customer engagement
Enjoy an easy installation process and customizable styling to match your brand
Hand-pick cross-sell recommendations on a per-product basis
Drive more sales with relevant product suggestions


Increase conversion rates and boost customer engagement by providing personalized product recommendations based on past purchases and customer preferences, leading to higher average order values and increased sales
Enhance the online shopping experience by guiding customers towards strategic purchases through strategically placed product suggestions, increasing customer satisfaction and loyalty
Save time and effort by allowing the app's machine-learning algorithm to seamlessly adapt to user behavior, ensuring a personalized and convenient shopping experience that drives more sales and improves overall business performance

About the Vendor

Arctic Grey
101 Ave of the Americas, New York, NY, 10013, US
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Owlfred Review

What a hoot! The "Also Bought Cross Sell" app by Arctic Grey is nothing to screech at. Mimicking the smart fashion of Amazon’s “item-to-item collaborative filtering,” this Shopify app offers an intelligent way to increase sales through personalized product recommendations and cross-selling. Rather than feeling bombarded, your customers will appreciate the tailor-made suggestions based on their purchasing history, likes, and what's in their cart. This powerhouse app is all about enhancing your customer's browsing experience while boosting your sales. A wonderfully wise feature is the ability to hand-pick cross-sell recommendations on a per-product basis, ensuring optimal relevancy. It's a breeze to install and has customizable styling so you can seamlessly marry it with your brand's aesthetic. At only $7 a month with a 14-day free trial, I see it as a wise investment for any e-commerce store prioritizing upselling and cross-selling. With its strong review score of 4.7 out of 5 based on 6 reviews, it seems this app is flying high with Shopify merchants.

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Frequently Asked Questions

What are the benefits of personalized product recommendations?
Personalized product recommendations can significantly increase conversion rates and average order value. They provide relevant and personalized shopping experiences to customers, leading to increased customer satisfaction and loyalty.
What is the impact of product recommendations on sales?
Product recommendations can have a tangible positive effect on sales. They typically lead to higher average order value and conversion rates by suggesting products that are relevant to customer's shopping behavior.
How do personalized recommendations work?
Personalized recommendations work by using customer data and algorithms to suggest products that might interest the customer. This is based on their past purchases, browsing history, and interactions on the site.
What are the best practices for e-commerce businesses to optimize their product recommendations and upsells?
E-commerce businesses can optimize product recommendations and upsells by tracking customer behavior, regularly updating recommendations based on this data, using multichannel strategies, and testing different recommendation types and placements.

Shopify App Comparison: Also Bought Cross Sell vs Frequently Bought Together - which is better?

The Also Bought Cross Sell app is a powerful tool that uses predictive suggestion to create personalized shopping experiences for customers. By analyzing past purchases, items in the cart, customer preferences, and shopping behavior, this app crafts tailor-made product recommendations that gently nudge customers towards strategic purchases. With an intelligent approach to e-commerce optimization, this app seamlessly adjusts to user behavior, ensuring a convenient and personalized shopping experience. By increasing customer engagement and providing relevant product recommendations, this app can help boost conversion rates and increase sales.

In contrast, the Frequently Bought Together app focuses on upselling and recommendation features. Designed to emulate the functionality of big e-commerce platforms, this app allows customers to bundle related products together with one easy click. With an AI-powered algorithm, this app provides savvy product suggestions aimed at driving higher conversion rates and promoting growth. By encouraging customers to purchase related products together and offering customizable product bundles, this app can increase average order value and enhance the overall shopping experience. With its focus on consumer convenience and upselling strategies, the Frequently Bought Together app is a brilliant addition for merchants looking to increase order values and provide an enriched shopping journey for their customers.

In conclusion, both the Also Bought Cross Sell and the Frequently Bought Together apps offer valuable features and benefits to enhance the shopping experience and increase sales. The Also Bought Cross Sell app excels in personalization and predictive suggestion, while the Frequently Bought Together app specializes in upselling and bundle recommendations. Depending on your specific goals and needs, either of these apps could be a great addition to your Shopify store.

Also Bought Cross Sell Shopify AppAlso Bought Cross Sell
Frequently Bought Together Shopify AppFrequently Bought Together
Average Rating 4.7 out of 5 4.9 out of 5
Number of Reviews 6 2364
Estimated Installs 0 45237
Min Price $7.00 $9.99
Max Price $7.00 $9.99
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